power-up your contacts - part 3: stay in touch with key contacts
TRANSCRIPT
Power up your contacts5 Steps to a tidy address bookOctober 5
Things a modern address book can do, you’d never imagineOctober 19
Stay in touch with key contactsNovember 2
Lead generation using your address book? Yes!November 16
Use your awesome address book for some business developmentNovember 30
WEBINAR SERIES
http://covve.com/blog/
Stay in touch with key contacts
1.Why Stay in Touch
2.How to Stay in Touch
3.Challenges
4.Stay in Touch using Covve
Why Stay in Touch
Why Stay in TouchAccording to Bain & Company, 60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them. Often it’s due to a lack of connection.http://www.forbes.com/sites/larrymyler/2016/06/08/acquiring-new-customers-is-important-but-retaining-them-accelerates-profitable-growth/#6ca4b20317f1
Just 4% of people will be willing to do business with you the very first time they hear about you and the other 96% will do business with you only when trust has been establishedhttp://www.socialbuzzclub.com/keep-in-touch-activity-is-more-important-than-you-think/
If you simply store contacts in your address book, only reaching out when looking for a specific introduction, you might as well not have a network at allhttp://www.forbes.com/sites/dailymuse/2013/08/29/simple-ways-to-keep-your-network-from-growing-cold/#3cf36f05aebf
How to Stay in Touch
How to Stay in Touch
– Calendar entry
– Reminders / To-do list
– CRM activities
– Manual Address Book Scan
– Covve
How to Stay in Touch
Calendar entryReminders /
To-do listCRM
activities
Manual address book
scan Covve
Multiple accountsTricky if using
different platforms e.g.
Gmail & Outlook
Tricky if using different platforms
e.g. Gmail & Outlook
✓ ✓
Recurring entries ✓ ✓ ✓ ✓
Past communication info available
✓ ✓
Smart Reminders ✓
Mobile phone access
✓ ✓ ✓ ✓ ✓
Challenges
Calendar entries / To-do list- Clutter
- Missed reminders – easy to dismiss- Ending up with huge backlog of pending
tasks- No differentiation / weight based on the
importance of each reminder
- Limited info linked to the reminder
- Sync issues – especially for multiple accounts
Calendar entries / To-do list
A couple extracts from frustrated user, complaing about their calendar sync experience:
“Some people find their calendars won’t sync at all, others have trouble getting new events to show up – and I had a peculiar
problem whereby only certain shared calendars were appearing.”http://www.makeuseof.com/tag/google-calendar-wont-sync-ios-try-fixes/
“Every time the Google cal syncs, it’s having a problem. It makes my Outlook close.”
http://answers.microsoft.com/en-us/msoffice/forum/msoffice_outlook-mso_other/error-google-calendar-sync-to-outlook-calendar/71ae5613-0429-4291-af19-6d9251c33e8f
CRM activities
- ComplexityExtremely hard to setup properly and achieve high adoption rates
- Mobile accessCRM systems can be accessed on mobile, but not an efficient way to communicate and log daily interactions
- Too focused on the saleCRM systems organize all communication around a sales opportunity, but many times there is ongoing communication before there is a sales opportunity
http://www.forbes.com/sites/lisaearlemcleod/2013/08/12/is-your-sales-force-being-sabotaged-by-your-crm/#41f81a95244f
Manual Address Book Scan
- Inefficient with larger contact networks
- No record of past communication
Stay in Touch with Covve
Stay in Touch with Covve
Reminders
Smart reminders
make a call at a specific time
review and set communication frequency
Stay in Touch with Covve
Reminders
- Smart snooze – taking into account the frequency of communication and upcoming schedule
- Urgency – Losing touch!
- Next touchpoint
Stay in Touch with Covve
Full communication history
- Type of communication
- Date
- Notes
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Next in this webinar series… Lead generation using your address book? Yes!November 9
The ultimate professional address book