power...with penny sansevieri jeniffer thompson thank you again for attending! here’s how to reach...
TRANSCRIPT
POWERBLOGGING!
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BLOGGING!WITH PENNY SANSEVIERIAUTHOR MARKETING EXPERTS, INC
ANDJENIFFER THOMPSONMONKEYCMEDIA
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THANK YOU AGAIN FORATTENDING! HERE’S HOWTO REACH US…
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TO REACH US…
Author Marketing Experts, Inc
858/560-0121
Contact us today for a free consultation!
Follow me on Twitter: twitter.com/AMEBookgal
MonkeyCMedia
(619) 955-8286
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WHY BLOGGING MATTERS…
The Internet has forced us to become “personal” –blogs inform and personalize your web site.
Additional *fabulous* benefits of blogging!
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9Additional *fabulous* benefits of blogging!
* Media folk read blogs
* Fresh new content on your web site!
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WHAT ON EARTH WILL YOU TALKABOUT?
Talk about trends
Review other books
Blog “in character”
Develop your next story on your blog (this is funfor micro-blogging too)
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9for micro-blogging too)
Lend your “voice” to a hot issue
Comment or feature other blogs
Interview people in your industry
Talk about the elephant in the room
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HOW TO GROW YOUR BLOG
Blog frequently – one to three times a week
Invite comments and respond to those whocomment on your blog
Write interesting and engaging posts
Add a list of sites that matter to your blog
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9 Add a list of sites that matter to your blogreaders
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POWERTIPS FOR BLOGGING
Social bookmarking is POWERFUL
Blog frequently
Get yourself on media blogs (very easy!)
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9Get yourself on media blogs (very easy!)
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`
WORDPRESS DASHBOARD
WORDPRESS – NEW POST
WORDPRESS – EDIT POST
PLUG-INS VS. WIDGETS
Widgets are maintained and administered bysomeone else’s server (FYI: they may change or
quit working)
Plug-ins are self contained (typically created byindependent coders)independent coders)
WIDGETS
Check out WidgetBox.com for practically everythingyou can dream up. It’s best to get a Widget direct
from the service you are using, ie Twitter,FaceBook, etc.
Twitter Updates Twitter Updates
Facebook updates
Current moon Phase
PLUG-INS
Exclude Pages
WP-Spam Free
Contact Form 7 Contact Form 7
WP-db-backup
Sociable (customizable - allows others to share yourcontent)
WORDPRESS – PLUG-IN SEARCH
WORDPRESS – INSTALL PLUG-IN
INSTALLING GOOGLE ANALYTICS
GOOGLE TOOLS & PLUG-INS
Google Analytics for WordPress
Feed Burner Subscribe (feedburner_feedsmithplug-in)
Google XML Sitemap
(google-sitemap-generator)(google-sitemap-generator)
ANALYTICS
1. Install plug-in and activate
2. Log in to your Google account and do asearch for Analytics, follow the steps to set
up
ANALYTICS
1. Install plug-in and activate
2. Log in to your Google account and do asearch for Analytics, follow the steps to set
up
Copy your UA number3. Copy your UA number
ANALYTICS
1. Install plug-in and activate
2. Log in to your Google account and do asearch for Analytics, follow the steps to set
up
Copy your UA number3. Copy your UA number
4. Return to your blog and open the Settingstab
5. Choose Google Analytics from the list
ANALYTICS
1. Install plug-in and activate
2. Log in to your Google account and do asearch for Analytics, follow the steps to set
up
Copy your UA number3. Copy your UA number
4. Return to your blog and open the Settingstab
5. Choose Google Analytics from the list
6. Paste UA # in the space provided (analyticsaccount ID)
TRACKING TRAFFIC
Hits vs. Visits
Referral Types
Entrance Pages
Exit Pages
Bounce Rate / Length of Visit Bounce Rate / Length of Visit
Search Terms
FEED BURNER
1. Create an account (you can tie this withyour Google account as well).
2. Grab feed from your blog (right click, copylink)
Paste into FeedBurner interface, which will3. Paste into FeedBurner interface, which willgive you a new feed – copy this.
4. Back to blog – install plug-in, click onsettings, choose the FB option from the list,
and paste the new FB feed into the spaceprovided.
SOCIAL BOOKMARKING
1. Digg
2. StumbleUpon
3. Reddit
4. Technorati4. Technorati
5. Del.icio.us
6. FaceBook
7. Twitter
ABOUT AME
Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customizedcampaigns and Internet Marketing.
AME was the first book publicity firm to successfully implement the use of blogs, ezines, web sites, socialnetworking platforms, social bookmarking, and book video to promote authors.
AME has developed and implemented countless marketing and publicity strategies and has worked
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9AME has developed and implemented countless marketing and publicity strategies and has workednumerous bestselling titles including: The Answer, Green Goes with Everything, The Go Giver, Happy for NoReason, The Laws of Thinking, and Chicken Soup for the American Idol Soul. Numerous high-profile clientshave sought their expertise as well: John Assaraf (contributor to The Secret), Sloan Barnett, renownedpsychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Jac Flanders (of theoriginal Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a PrincessDiana gown (lot “9” from Christie’s New York). AME’s clients have been featured on The View, CBS The EarlyShow, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio,Something You Should Know, The Heloise Show and in Publishers Weekly, People Magazine, Reader’sDigest, The Los Angeles Times, USA Today, The Wall Street Journal, Essence Magazine, More Magazine,The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
AME has offices in San Diego, Chicago, Seattle, and New York.
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MONKEY C MEDIA
Monkey C Media is a full-service design house:
• Website Design & Development
• Internet Marketing Strategies
• Branding Development• Branding Development
• Postcards, Bookmarks, One Sheets
• Photography & Video
www.monkeyCmedia.com
619-955-8286
THANK YOU FOR ATTENDING!
Now available: Red Hot Internet Publicity
Click here to order!
Author Marketing Experts, Inc. www.amarketingexpert.comCopyright 2009