Build Powerful Marketing Apps with the Salesforce1 Platform Dylan Steele, Director of Platform Marketing

           

Today’s Session

Brief Overview of the Salesforce1 Platform for

Marketers

Hear from Salesforce1 Platform Customers

See Marketing Apps in Action

1 2 3

A New Breed of Apps are Transforming Industries

These Apps Connect Two Critical Elements

Personalized Remembers Your

Preferences

Beautiful Inspiring design

Immediate No lags or emails

Customer Insight Predict Customer Needs

Customer Engagement Business Process

Trusted Secure

IT Managed/Approved

Always-On Available anytime,

anywhere

Real-time Workflow Automate Employee Responses

Marketing

Continuously build your brand

Integrating The Two Technologies To Build Customer Apps Is Hard

Business Process Technology Customer Engagement Technology

Open Source Stacks

Rapid Iteration

Consumer Internet Scale

Customer Data

Dashboards and Reporting

Workflows and Approval

Marketers are Great at Building Apps In Silos Slow  to  build  Hard  to  integrate   Disconnected  customer  data  

 CRM  Data  &  

Apps  Agency  Apps  

Mobile   Campaign  Apps  Events  

Apps  

Ecommerce  Apps  

           

The Lines of CRM are Blurring

Community  Marke<ng  Service  Sales  

Build Apps Fast on the Salesforce1 Platform

AP

Is Flexible, Scalable, Metadata Platform

Workflow Data & Objects Identity Analytics Collaboration Mobile UI

2,700+ Partner Apps Largest Enterprise Ecosystem

Cloud

Mobile

Social

Data Science

Trusted Multitenant Cloud

Fast App Dev & Customization

Analytics Community Marketing Service Sales Apps Complete CRM

Employee Apps

build powerful employee-facing

apps faster

Customer Apps build engaging customer-facing apps faster

Apps  

Build Apps Fast. Build Business Faster.

Heroku Connect Put your customer apps to work

Heroku Connect

Seamless  Data  Sync  

Best  of  Both  Worlds  

Simplicity  and  Scale  

Customers have built Apps Across Every Role & Department Human Resources Operations Marketing

What did EducationDynamics Build? Ray Mandaro, Senior Director, Product Management & Marketing Jenna Tramontana Marketing & Business Development Manager

What is GlassPanel™? GlassPanel™ is a powerful all-in-one solution for inquiry management. It marries marketing execution with robust, real-time data and analytics, and utilizes custom workflows to keep individuals engaged throughout the prospect lifecycle. In short, GlassPanel™ empowers marketers to effectively communicate with their target audiences, while measuring their ROI and predicting the future success of their campaigns.

Why we chose to leverage the Salesforce1 Platform •  The power of Salesforce, sitting on the shoulders of a giant •  Salesforce marketing cloud •  Salesforce AppExchange

How leveraging the Salesforce1 Platform empowered our organization •  Decreased GlassPanel™ development time •  Decreased client implementation and support time •  Ease of integrating with third party applications

The Higher Education Industry Challenge •  Competition for prospective students has increased •  Many institutions lack the transparency across departments to

operate efficiently and cost-effectively •  Access to data is critical, but often times this information exists in

Excel spreadsheets and disparate systems

Why did we build GlassPanel™? •  To allow marketers and recruiters to spend less time dealing with

data - and more time acting on it.

What does this mean for marketers? •  Collect information about prospects’ interests through their

online activity and send automated messages through email and social channels

What does this mean for marketers? •  Create customized landing pages and microsites to support

inquiry generation and campaign activities

What does this mean for marketers? •  Streamline campaign management by allocating and adjusting

media spend and facilitating insertion orders with vendors

What does this mean for marketers? •  Run “what if” scenarios to gauge how changes to the marketing

mix could affect the overall ROI of the plan

What does this mean for marketers? •  Track goals and view metrics in real-time through a beautifully

designed and mobile friendly dashboard interface

Platform Apps at Work, UMassOnline Som Seng Director of Marketing, UMassOnline

Efficiencies and Transparency through GlassPanel™ •  Streamline the campaign and vendor management process •  Optimize campaigns to generate quality leads and support enrollment goals •  Track leads real time and reach monthly lead target goals •  UMass system-wide campus lead reports

GlassPanel™ Support •  24/7 support •  Focus on customer needs

GlassPanel™ Value Add •  Industry leader •  Strategic partner

GlassPanel™ Demo

Questions?

Join Us For Dreamforce 2015 September 15-18, 2015 | San Francisco, CA

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