power your pr and marketing with sponsored content with sebastian turner
TRANSCRIPT
Power Your PR and Marketing
With Sponsored Content
Sebastian Turner
B2B Strategic Partnerships
Power Your PR and Marketing
With Sponsored Content
+
Sebastian Turner @shpturner | #VocusWebinar
Introductions
1. The numbers behind
2. Audience insights
3. Promoted Products
Platform
4. #Success
Agenda
Sebastian Turner @shpturner | #VocusWebinar
@TwitterAds | Confidential
240m active users
Source | Twitter Internal, 2014
Sebastian Turner @shpturner | #VocusWebinar
400m uniques
@TwitterAds | Confidential
Source | Twitter Internal, 2014
Sebastian Turner @shpturner | #VocusWebinar
76% on mobile
@TwitterAds | Confidential
Source | Twitter Internal, 2014
Sebastian Turner @shpturner | #VocusWebinar
Over 50%of Twitter users say Twitter gives them the
latest news faster than any other source
A live medium
@TwitterAds | Confidential
Source | Twitter as a live medium UK, Millward Brown Digital, 2014
Sebastian Turner @shpturner | #VocusWebinar
1 billon Tweets shared every 2 days
@TwitterAds | Confidential
Source | Twitter Internal, 2014
Sebastian Turner @shpturner | #VocusWebinar
#Oscars
LIVE MOMENTS
86th Academy Awards
Sebastian Turner @shpturner | #VocusWebinar
14.7MTweets during the live
broadcast
@TwitterAds | Confidential
Source | Twitter Internal, 2014
Sebastian Turner @shpturner | #VocusWebinar
#Oscars
A new record for the most retweeted Tweet ever
3.4MRetweets of
@TheEllenShow’s
‘Samsung selfie’
Ellen DeGeneres@TheEllenShow
If only Bradley's arm was longer.
Best photo ever. #oscars
pic.twitter.com/C9U5NOtGap
Sebastian Turner @shpturner | #VocusWebinar
#Oscars
Ellen ordered pizza for hungry attendees
Sebastian Turner @shpturner | #VocusWebinar
WED SATFRITUE THU SUNMON
The “Shopping” conversation on Twitter
Source | Topsy Pro, 2013
Sebastian Turner @shpturner | #VocusWebinar
More moments. More context.
Sebastian Turner @shpturner | #VocusWebinar
A range of context signals
Interest Geography
Follow Gender
TV show engaged with Customer
Searched for Website visited
Keyword tweeted Device / OS
Sebastian Turner @shpturner | #VocusWebinar
late night early morning daytime early evening prime time
Mobile phones during
commute
tablets are particularly
popular in the evening
Mobile phone
Tablet
Desktop
Sebastian Turner @shpturner | #VocusWebinar
Mobile reaches more moments throughout the day
Source | comScore Device Essentials UK, Jan 2013
94%of Twitter users shop on
their mobile devices
Source | Mobile Clickstream Research, Retail, Nielsen UK, Sept 2013
Sebastian Turner @shpturner | #VocusWebinar
PromotedProducts
Promoted Account
Promoted Tweet
Promoted Trend
Prospecting
Conversion
Loyalty
Interest
Look-a-like
Followers
TV targeting
Search
Keyword
Tailored
audiences
Overlay with:
Mobile (granular)
Gender
Geography
Unique targeting opportunities
Sebastian Turner @shpturner | #VocusWebinar
#SUCCESS
Sebastian Turner @shpturner | #VocusWebinar
Increase lead volume
@Webtrends
Webtrends
90% of brands measure social
engagement. But only 15% say
they can quantify social ROI. Learn
how in our new guide:
cards.twitter.com/cards/88mj0/1ma
Get the White Paper
Note: White paper will be emailed.
Promoted by Webtrends
acceleration in leads
over 4 week period
966%
500%improvement in cost
per lead
300%reduction in cost
per engagement
Keyword
Targeting
Promoted Tweets
Interest
Sebastian Turner @shpturner | #VocusWebinar
Buying textbooks should not involve
ski masks - order online from Chegg
& save up to $500
che.gg/Kocf6k pic.twitter.com/HlLn
MjJEir
Drive sales
Promoted by Chegg
Chegg@Chegg
conversions over 5
days
13k
23%peak engagement
rate
$4cost per acquisition
Keyword
Targeting
Promoted Tweets
Sebastian Turner @shpturner | #VocusWebinar
Increase awareness
increase in daily
brand mentions
96x
37.6%peak engagement
rate
#1day of web traffic to
getunreal.com
Look-a-likes
Followers
Keyword
Targeting
Promoted Trend +
Promoted Tweets
Sebastian Turner @shpturner | #VocusWebinar
Drive subscriptions
improvement in cost
per acquisition
800%
30%of leads come from
20%The percent that
Twitter users are more
likely to convert
Keyword
Targeting
Promoted Tweets
Geo Targeting
Sebastian Turner @shpturner | #VocusWebinar
Grow your audience
increase in follower
base
242%
6.7%average engagement
rate
+75% increase in brand
mentions
Look-a-likes
Followers
Promoted
Account +
Promoted Tweets
Geo Targeting
Sebastian Turner @shpturner | #VocusWebinar
Raise global awareness and drive tune-in
globally
Trended
150kmentions
66Msize of the engaged
Twitter audience
Interest
Keyword
Targeting
Promoted Tweets
Sebastian Turner @shpturner | #VocusWebinar
Launch a product
engagement rate
87%
594%increase daily
followers
300% increase in positive
brand sentiment
Followers
Keyword
Targeting
Promoted Trend +
Promoted Tweets
Interest
Sebastian Turner @shpturner | #VocusWebinar
Increase awareness
increase in Twitter
referrals to company
website
203%
1068%increase in Twitter
referrals to online
store
52% increase in
followers
Look-a-likes
Followers
Promoted
Account +
Promoted Tweets
Sebastian Turner @shpturner | #VocusWebinar
#RESOURCES
business.twitter.com advertising.twitter.com
@TwitterAds | Confidential
Sebastian Turner @shpturner | #VocusWebinar
#ThankYou
@shpturner
Sebastian Turner @shpturner | #VocusWebinar
The Vocus Family
About VocusVocus (NASDAQ: VOCS) provides leading cloud-based marketing and
public relations software that enables companies to acquire and retain
customers. The company offers products and services to help clients
attract and engage prospects, nurture and convert customers, and
measure and improve marketing effectiveness. More than 16,000 annual
subscription customers across a wide variety of industries use Vocus
software. The company is headquartered in Beltsville, MD with offices in
North America, Europe and Asia. For more information, visit
http://www.vocus.com or call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Email Marketing
@Vocus @PRWeb @Helpareporter @iContact