power2 leaderlab presentation: building your online executive presence
TRANSCRIPT
Building Your Executive Presence Online
Presented by Lisa Peyton, June 16, 2015
[email protected] | lisapeyton.com | @LisaPeyton
What we’ll cover
• About Me
• About You
• Why online?
• 6 questions to ask before you get started
•Q&A
@LisaPeyton
10 years experience in digital
•Teacher •Mentor •Speaker •Writer and Blogger •Social Media Strategist •Executive Social Media Coach •Student •Proud Dog Owner
@LisaPeyton
What I know about you…
@LisaPeyton
• Want to learn more about social media
• BUSY professional women
• Do I even have time for social media?
• What’s the value?
• What will I ‘say’ on social media?
• I don’t know enough to get started.
• Overwhelmed by all the options!
• I don’t have a strategy or plan for social media.
• Other challenges?
Go from this…
@LisaPeyton
To this…
@LisaPeyton
Leave feeling:
@LisaPeyton
• Confident
• Inspired
• Hopeful
• Heroic
• Supported!
Why Online
@LisaPeyton
• People ARE looking for you online
• 97% of consumers use online media*
BEFORE buying products and services
• Employers, prospects, clients, colleagues,
friends, blind dates, neighbors ARE
‘Googling’ YOU
*http://www.biakelsey.com/company/press-releases/100310-nearly-all-consumers-now-use-online-media-to-shop-locally.asp
Find This
@LisaPeyton
Might as well do this
@LisaPeyton
6 Questions to Ask Before You
Get Started
@LisaPeyton
1) What is your current digital
footprint?
@LisaPeyton
• Go to the Google AdWords Preview Tool: https://adwords.google.com/d/AdPreview/
• Google Variations of your name and/or your company name.
• Are you on the first page? • Are all results positive? • Record your results for future
reference.
2) What is your objective?
@LisaPeyton
• 1st meeting with JD
•What do you hope to achieve?
• How does this serve your overall
business objective?
• Is it measurable and time
sensitive?
• SOCIAL IS NOT A SALES
CHANNEL
• Expression Engine
3) Who is your audience?
@LisaPeyton
• Who are you trying to reach?
• Who influences your target
audience?
• Demographics
• Psychographics
• Behaviors
• Needs and Goals
• Pain Points
4) What do they need?
@LisaPeyton
• Social media is about listening
• Spend time learning about your
audience by reading their social
media posts
• Comment, engage generously
• Put yourself in their shoes
5) Which channels?
@LisaPeyton
• “Year of living selectively”
• Definition via Wikipedia:
Platforms on which people
create, share, and/or exchange
information and ideas.
• Hundreds of popular social media
platforms
• Which ones interest you? (P.I.T.’s)
• Which ones house your target
audience?
• Which ones will help you meet
your objectives?
6) How can you be consistent
and accountable?
• How much time do you have to
commit?
• Create realistic plan based upon
available time
• Consistently engage, post content
valuable to your audience
• DetermineKPI’sthatrelatetoyour
overall objective
• Measure weekly/monthly/Quarterly
@LisaPeyton
@LisaPeyton
