SARAH PETTY’S HIGH-END PORTRAIT CLIENT MARKETING MODEL.

Set your budget

Schedule milestones

and deadlines

Plan avacation

Go tothe pool

Buy apieceof art

Volunteer more

Starttennis

lessons

Take maternity

leave Celebrate your nextbig win!

Indulgein a

massage

Decide whoto mail to:

Segment your list or partner

for growth

Develop a timeline for your event.

Add them to your

database

Identify journalists you want to build relationships

with.

Add auction dates to your

calendar

Build a structured

referral program

Add your contacts to one

web-based database

Add yourclient details(birthdays, school, sports, age, family

names, etc.)

Fill in any important

missing data (email, buyer

style, etc.)

Connect with them on social

media

Create categories to market to differently

(prospects, business partners, clients, etc.)

Collect referral success stories

Gift top vendors and clients 5 key times a year

Cultivate referral partner

relationships

Implement client

follow-up process

Create Your Best Marketing

Tool

Build a Referral Machine

Acknowledge local leaders with a note

of joy

ReachHigh End Clients

Donate toAuctions

CreateValue-Added Incentives

Host anEvent

Become the Expert: Speak!

GetFeatured in the Media

Check local media and

identify people doing cool

things

Research local auctions

& contact auction

coorinators

Create anenticingauctiondisplay

Master your offer

and disclaimers

Add the recipient

to your databaseDevelop

your publicity

plan

Identify newsworthy activities in

your business

Pitch your best ideas

to the media

Add them tothe prospect

categoryin your

database

Continue relationships

with your prospects

Research local groups

who host speakers

Add the group contact

to your database Write a

note or call to get

booked

Pick a location and date to host your event

Invite your

prospect list

Decide your offer and gift

for event attendees

Select a theme, partner and

reson for your event

Pick a topic to

speak on

Sample your photography

when you speak

Select targeted groups to

promote toCreate your value-added incentive for

buyers

Identify your promotional

timelineBrainstorm value-added

incentives that create

a buzz

Look for opportunities

to turn prospects into

clients

FIND THE RIGHT CLIENTS

1

2

BUILD YOUR DATABASE

3 Build Relationships

4USE PROVEN MARKETING

TEMPLATES

Create tracking

steps

Get involved in local

events and charities

Add them to your

database

Create a mutually

beneficial opportunity

Create a mailing

timeframe

Set your budget

Design your piece or choose a template

Start an idea file for your holiday card

Design your piece or choose a template

Write a personal

note in each card

Gift them with

images

Build a Co-Marketing

Partnership

Give Backto Your

Community

Get YourFriends & Family

MarketingFOR You!

Identify complimentary

businesses

Meet the business owner in person

Identify charitable partners

Make a personal

contact within the charity

Build a win-win

partnership proposal

Contact the media

Develop a budget

Createpromotion

Add your family to

your databaseSchedule

friends and family for

promotional session day

Create a display

incentive program

Build a family

referral program

Create YourDog Whistle

Have Fun!Try Something New!

Treat Yourself!

Send a Holiday Card that “WOW’s!”

5 enJOY YOURLIFE!

Take afriend

to lunch

www.joyofmarketing.com/everypenny

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