powerful quotes from brightonseo 2016 speakers
TRANSCRIPT
From the experts:
2016 speakers
from
Powerful quotes
If you are marketing to everyone you are marketing to no one.
@OlgaDrienko, SEMRush
Your audience is your most important asset: your competitors are unable to replicate it.
@SamJaneNoble, Koozai
@MelCarson, Delightful Communications
Your LinkedIn is not your CV: Make it a living profile.
@NathalieNahai, web psychologist
Emotions is what enable us to take actions.
Think about the relationship of your content creators and content consumers.
Natalie Jones , @Woorank
Don’t be an idiot:Do not segment the market by gender unnecessarily.
Catherine Warrilow, @Seriously_PR
Good content should grab, provoke and convert.
@NathalieNahai, web psychologist
Generation Z ismore interested in a cool product rather than a cool experience.
@NicholaStott, theMediaFlow
@lauraHampton, @impressiontalk
It is only when we truly know our audience that we can create content which appeals to their needs and persuades them to convert.
Be nice. A happy bloggeris a happy brand!
@HannahFButcher, @Whitedotnet
@ditapac, 90 Digital
Don’t expect users to convert instantly.Micro conversions improve the success rate of your macro conversions.
@OlgaDrienko, SEMRush
Every local business aspires to grow.Every global business should go local.