powerful ways to use video to improve engagement
TRANSCRIPT
- 1. Copyright Be Connect 2015 Olivier de DeckerSOCIAL MEDIA SUMMIT - 26/06/2015 POWERFUL WAYS TO USE VIDEO TO IMPROVE ENGAGEMENT
- 2. Copyright Be Connect 2015 87% of marketers use video for content Marketing
- 3. Copyright Be Connect 2015 SOCIAL EVOLUTION The rise of Social Video!
- 4. Copyright Be Connect 2015 SOCIAL EVOLUTION
- 5. Copyright Be Connect 2015 A MOVE TOWARDS FACEBOOK NATIVE VIDEO Source: Socialbakers
- 6. Copyright Be Connect 2015 FACEBOOK NATIVE VIDEO VS YOUTUBE
- 7. Copyright Be Connect 2015 FACEBOOK VIDEO IS ONLY 5% OF ALL POSTS! Source: Socialbakers
- 8. Copyright Be Connect 2015 BUT OUTPERFORM OTHER POST TYPE - REACH Source: Socialbakers
- 9. Copyright Be Connect 2015 FACEBOOK VIDEOS DOMINATES IN TERMS OF INTERACTIONS Source: Socialbakers
- 10. Copyright Be Connect 2015 MAJOR BRANDS ARE ALREADY CONVINCED! What we're finding is that we have to consider Facebook as the key video partner going forward because not only does it have the reach but the effectiveness. Ron Amram, senior media director of marketing, Heineken USA Adweek Dec 2014
- 11. Copyright Be Connect 2015 9 % VIDEO IS STILL SMALL PART OF THE CONTENT MIX
- 12. Copyright Be Connect 2015 HOWEVER IT IS OUTPERFORMING ACROSS PLATFORM
- 13. Copyright Be Connect 2015 LATEST EVOLUTIONS ON SOCIAL MEDIA PLATFORMS
- 14. Copyright Be Connect 2015 GIFs ARE FINALLY WORKING ON FACEBOOK!
- 15. Copyright Be Connect 2015 TWITTER NOW AUTOPLAYS VIDEOS AND GIFS
- 16. Copyright Be Connect 2015 PINTEREST IS ROLLING OUT VIDEO ADS
- 17. Copyright Be Connect 2015 SOCIAL VIDEO FACTS!
- 18. Copyright Be Connect 2015 80% remembers the online videos. FACT #1: PEOPLE REMEMBER Source: Emarsys
- 19. Copyright Be Connect 2015 FACT #2: SHAREABILITY Video is shared 1200% more times than links and text combined Source: Emarsys
- 20. Copyright Be Connect 2015 FACT #3: MOBILE & VIDEO ARE BEST FRIENDS 92% of mobile video viewers share video Worldwide mobile penetration amounts to 93% Source: Emarsys
- 21. Copyright Be Connect 2015 FACT #4: UGC + BRANDED CONTENT RISE E Source: Emarsys 80% of all online content is user-generated The biggest drivers are consumers : 25-45 year olds contribute 70% of all UGC
- 22. Copyright Be Connect 2015 Brand engagement rises by 28%when consumers are exposed to both professional content and user-generated product video On Youtube, UGC fan videos get 10xmore views than brand-owned content Source: Emarsys
- 23. Copyright Be Connect 2015 UGC : ICE BUCKET CHALLENGE
- 24. Copyright Be Connect 2015 FACT #5: USE MICRO-VIDEO 45% of viewers will stop watching a video after 1 minute 60% will have stopped watching a video by 2 minutes Source: Emarsys
- 25. Copyright Be Connect 2015 #SPRINGISWEIRD MICRO VIDEOS
- 26. Copyright Be Connect 2015 I DONT BELIEVE IT UNTILL I SEE IT.
- 27. Copyright Be Connect 2015 #1: EDUCATE : CREATE A HOW TO OR DIY VIDEO
- 28. Copyright Be Connect 2015 #2: HIGHLIGHTS YOUR SKILLS
- 29. Copyright Be Connect 2015 #2: HIGHLIGHTS YOURS SKILLS
- 30. Copyright Be Connect 2015 #3: REVEAL A NEW PRODUCT
- 31. Copyright Be Connect 2015 #4: GO BEHIND THE SCENE
- 32. Copyright Be Connect 2015 #5: INSPIRE
- 33. Copyright Be Connect 2015 #6: SAY THANKS
- 34. Copyright Be Connect 2015 HOW TO DETERMINE A VIDEO IS SUCCESSFUL? VIE WS Time spent interacting with consumers Viewer journey, Engagement, Demographic, What Device, What time of the day
- 35. Copyright Be Connect 2015 CASE 1: PERRIER & ROLAND GARROS 2015MICRO VIDEO ACTIVATION
- 36. Copyright Be Connect 2015 CONTEXT: ROLAND GARROS 2015 EDITION Perrier Sponsor since 1978 Objectives amplify Perrier awareness around RG sponsorship engage the brand community Constraint Optimize customer budget
- 37. Copyright Be Connect 2015 MICRO VIDEO 1
- 38. Copyright Be Connect 2015 MICRO VIDEO 2
- 39. Copyright Be Connect 2015 CASE 2: PERRIER THE FILM
- 40. Copyright Be Connect 2015 CONTEXT: PERRIER THE FILM Perrier Revealed its new TV Commercial before Roland Garros final Objectives Engage Bloggers, core fans and influencers of the brand
- 41. Copyright Be Connect 2015 TEASER
- 42. Copyright Be Connect 2015 REVEAL
- 43. Copyright Be Connect 2015 +32 (0) 2 762 25 00 be-connect.eu @beconnectnews /BeConnectWorld /Be-connectEu THANK YOU! ANY QUESTIONS? Olivier de Decker | Managing Partner - Co-founder [email protected] | +32 (0)477 58 44 61