powering and cooling the evolving data center infrastructure

Powering and Cooling the Evolving Data Powering and Cooling the Evolving Data Center InfrastructureCenter Infrastructure

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Gautham Gnanajothi, Senior Industry AnalystEnergy & Environment

27/05/2014

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Today’s Presenter

Industry Expertise:

•Experience base covering broad range of sectors with global assignments, leveraging long-standing working relationships with clients.

Energy & Power – UPS products, Renewable Inverters, Cooling Solutions, Racks and Cabinets, PDU’s

Education:

•Master of Business Administration (MBA) from University of Aberdeen (Aberdeen, Scotland)

•Bachelor of Engineering (Electronics and Communication) from Kongu Engineering College (India)

Gautham Gnanajothi, Senior Industry AnalystFrost & Sullivan

https://www.linkedin.com/pub/gautham-gnanajothi/10/252/b85

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Focus Points

Agenda

• Market Dynamics• Data Center Market – Power Requirements• Data Center Market Trends • Power Trends• Cooling Trends• Key Challenges• UPS in Data Centers – Revenue Projection & Growth rate• Cooling in Data Centers – Revenue Projection & Growth rate• Revenues by Geography• Key Market Participants• Key Take-Aways

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Executive Summary—CEO’s Perspective

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Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor.

Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor.

33It’s not just about the cloud. Co-location and managed hosting services are also contributing to steady data center growth.

It’s not just about the cloud. Co-location and managed hosting services are also contributing to steady data center growth.

44Data center power and cooling requirements continue to focus on energy efficiency – innovations ahead.

Data center power and cooling requirements continue to focus on energy efficiency – innovations ahead.

11Enterprises are less inclined to “do it themselves,” instead turning to third party providers for data center space and services.

Enterprises are less inclined to “do it themselves,” instead turning to third party providers for data center space and services.

Source: Stratecast analysis.

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Market Dynamics

Increase in outsourcing & acceptance of data

center model

Energy efficiency and green data

centers

Rise in data transfer and

storage

Virtualisation, consolidation and cloud computing

Economic slowdown

Increase in applications complexity

Rise in power consumption and

energy costs

Key Drivers Summary

Key Restraints Summary

Source: Frost & Sullivan analysis.

Key Takeaway: Growth in computing and storage along with higher resiliency drives data center developments

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Data Center Market – Power Requirements

Key Takeaway: Data-center operators are in wait-and-watch mode concerning adoption of DC due to high initial investment and relatively little prior experience with DC.

Source: Datacentre Dynamics and Frost & Sullivan analysis.

Data Center Market: Power Requirements (World), 2013 Data Center Market: Increase in Power Consumption (World), 2013

The over all rise in power for 2013 was under half of 2012’s figures, at just over 7%.

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Data Center Market – Power Requirements

Source: Datacentre Dynamics and Frost & Sullivan analysis.

Data Center Market: Increase in Power Consumption (NA), 2013

Data Center Market: Increase in Power Consumption (Europe), 2013

Data Center Market: Increase in Power Consumption (APAC), 2013

Data Center Market: Increase in Power Consumption (LATAM), 2013

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Data Center Market Trends – IP Traffic

Note: All figures are rounded; the base year is 2013. Source: Cisco and Frost & Sullivan analysis.

Over all Data Center Traffic Growth Rate (World), 2012 – 2017

CAGR (2012 – 2017): 24.7%

Cloud DC Trafic vs. Traditional DC Trafic, 2013

Cloud DC Trafic vs. Traditional DC Trafic, 2017Cloud Data Center Traffic Growth Rate (World), 2012 – 2017

% Split

CloudDC – Highest Growth

CAGR (2012 – 2017): 35.2%

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Data Center Market Trends – Key Challenges


Key Takeaway: There has been a significant shift from “ensuring uptime” to “future proofing”

• Future – Proofing the data center to cope with the ever Increasing demand

• Future – Proofing the data center to cope with the ever Increasing demand

• Reducing complexity and improving operational efficiency

• Reducing complexity and improving operational efficiency

• Flexibility – The ability to create rapid changes tolayout within a live data hall

• Flexibility – The ability to create rapid changes tolayout within a live data hall

• Providing efficient power and cooling solutions at an economical and eco-friendly level

• Providing efficient power and cooling solutions at an economical and eco-friendly level

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Data Center Market Trends


New Generation Data Centres

New Generation Data Centres

Power & Cooling Trends

Renewable EnergyEnergy Efficiency

Liquid cooling, Free cooling

Evolution Trends

VirtualizationConsolidation

Automation

ComputingTrends

Paid as per UsageCloud Computing

SaaSUtility Computing

Infrastructure Trends

DCIMModular Data Centre

• The data center industry is undergoing a

transformation as enterprises shift their

infrastructure spend from owned or leased

facilities to third-party hosted and managed

services.

• The shift in infrastructure parallels the move

from owned, premises-based applications to

Software as a Service and cloud computing

applications.

• At the convergence of these trends is the

opportunity that is fuelling steady growth

among high-end providers of co-location and

interconnect services.

Key Takeaway: Developments in Technology Drive New Generation Data Center

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Data Center Market Trends – European Overview (Contd)

Source: CBRE and Frost & Sullivan analysis.

• Third party provision of services in the IT market is

expected to strengthen the take-up of data center

space in Europe.

• According to a survey done by Interxion, a colocation

provider, over half of European providers expect 40-

100% of their revenue to come from cloud services in

2015. This represents a 93% increase from that

recorded in 2012.

• The Tier 1 markets like London, Frankfurt, Paris,

Amsterdam, and Madrid will continue to witness

demand for data center space. Additionaly, less

mature markets like Poland, Czech Republic, Romania

and Hungary are expected to register strong growth

over the next few years.

• In order to gain and maintain a competitive edge,

assessing opportunities to expand and modernise IT

infrastructure.

Frankfurt•Data Center take-up increased by 20% in 2013 (highest in the past 4 years)•The main growth in cloud uptake has been fuelled domestically, with corporates shifting focus towards toward future expansion.•It is also been driven by growing connectivity requirements.

London•Data Center take-up increased by 26% in 2013•Total colocation take-up in 2013 was 18,639 sq. m (60% accounted for wholesale colocation)•Major corporates are considering expansion opportunities as opposed to cost reduction and constraint.

Paris•Demand for data center space in Paris remained subdued during 2013•Cloud could not bring in significant influence.

Amsterdam•Data Center take-up in 2013 was lower than the past 2 years.•2013 witnessed a number of smaller transactions rather than larger ones – main reason for such a low uptake.

Madrid•Although a small market, take-up increased by 30% in 2013 compared to 2012.•Corporate resistance to outsourced solutions remains higher

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Powering and Cooling Trends


Key Concern – 2008:

•The risk of losing data

Key Concerns – 2013:

•Ageing facilities

•Running out of processing capacity – max out of power,

cooling or space

Key Concern – 2008:

•The risk of losing data

Key Concerns – 2013:

•Ageing facilities

•Running out of processing capacity – max out of power,

cooling or space

Response to threat:

•Moving towards co-location

•Modular Approach

There has been an increasing trend towards Energy Consumption Monitoring

1.Efficient air handling

2.Using power management tools

3.Cold aisle/hot aisle containment

4.Detailed power monitoring

5.Modular data centre design

1.Efficient air handling

2.Using power management tools

3.Cold aisle/hot aisle containment

4.Detailed power monitoring

5.Modular data centre design

1. Reduce idle resource energy usage

2. Improve power usage monitoring

3. Reduce energy consumption by the support infrastructure

4. Improve the efficiency of power delivery to servers

1. Reduce idle resource energy usage

2. Improve power usage monitoring

3. Reduce energy consumption by the support infrastructure

4. Improve the efficiency of power delivery to servers

Current Practices Complimenting Best Practices

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Powering and Cooling Trends


Cooling and HVAC and UPS account for more than half of the energy consumption in data centers. It is critical to make sure the UPS and cooling systems are highly energy efficient

Cooling – Current PracticeCooling – Current Practice

Use of “Hot Aisle/Cold Aisle Layout” and “Containment/Enclosures”With hot/cold aisle arrangements, containment systems can reduce energy expense by 5% to 10%. Containment can reduce fan energy by 20% to 25% and deliver 20% energy savings from the chiller.Variable Speed Fan DrivesA 20% reduction in fan speed yields electrical savings of roughly 45%.Properly Deployed Airflow Management DevicesOptimised use of diffusers, blanking panels, structured cabling systems, Floor grommets, vented tiles and Eliminating sub–floor obstructions.Adding a single 12" blanking panel to the middle of a server rack can yield 1% to 2% energy savings.

Use of “Hot Aisle/Cold Aisle Layout” and “Containment/Enclosures”With hot/cold aisle arrangements, containment systems can reduce energy expense by 5% to 10%. Containment can reduce fan energy by 20% to 25% and deliver 20% energy savings from the chiller.Variable Speed Fan DrivesA 20% reduction in fan speed yields electrical savings of roughly 45%.Properly Deployed Airflow Management DevicesOptimised use of diffusers, blanking panels, structured cabling systems, Floor grommets, vented tiles and Eliminating sub–floor obstructions.Adding a single 12" blanking panel to the middle of a server rack can yield 1% to 2% energy savings.

Cooling – Advanced PracticeCooling – Advanced Practice

Ambient cooling using outside air

Outside air evaporative coolingRemoving cooling towers and centralized chillers from the design Allowing external air to be used at minimum power cost

Liquid-based cooling

Rear-door water coolers Fully immersed IT modules that use a dielectric liquid to remove heat effectively

Adiabatic Cooling

Evaporating liquid cools its surroundings

Ambient cooling using outside air

Outside air evaporative coolingRemoving cooling towers and centralized chillers from the design Allowing external air to be used at minimum power cost

Liquid-based cooling

Rear-door water coolers Fully immersed IT modules that use a dielectric liquid to remove heat effectively

Adiabatic Cooling

Evaporating liquid cools its surroundings

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UPS and Cooling in Data Centers – Revenue Projection & Growth rate

Total UPS in Data Center Market: Revenue Forecast (Europe), 2012-2017 Total UPS in Data Center Market: Revenue Forecast (Europe), 2012-2017

Total Data Center Cooling Market: Revenue Forecast (Europe), 2012-2017 Total Data Center Cooling Market: Revenue Forecast (Europe), 2012-2017

Gro

wth

Rat

e (%

)G

row

th R

ate

(%)

CAGR (2012 – 2017), 7.8%CAGR (2012 – 2017), 7.8%

CAGR (2012 – 2017), 6.6%CAGR (2012 – 2017), 6.6%


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Revenues by Geography

Total UPS in Data Center Market: Revenue by Country (Europe), 2013Total UPS in Data Center Market: Revenue by Country (Europe), 2013

Total PACS in Data Center Market: Revenue by Country (Europe), 2013Total PACS in Data Center Market: Revenue by Country (Europe), 2013


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Key Market Participants

Tier 3 : 14%

AEG, Benning, Tripplite, Salicru and Others.

Tier 2 : 21%

Riello, Socomec, Newave

Tier 1 : 65%

APC by Schneider Electric, Eaton and Emerson (Chloride)

UPS in Data Center Market: Tier analysis (Europe), 2013

Tier 3 : 29%

APC, Rittal, Hiref, EDPAC,

Eaton-Williams, Air Data, Weiss Klimatechnik,

Ciat, Blue Box Group, Tecnair, APC, etc

Tier 2 : 16%

GEA Group, RC Group,

Airedale

Tier 1 : 55%

Emerson Network Power, Stulz, Uniflair

PACS in Data Center Market: Tier analysis (Europe), 2013


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Source: Frost & Sullivan

Providing integrated cooling solutions is an innovative strategy to increase revenue. Providing integrated cooling solutions is an innovative strategy to increase revenue.

There is immense opportunity for both power and cooling in the large data centers: the number of large data centers in Europe are expected to increase considerably.There is immense opportunity for both power and cooling in the large data centers: the number of large data centers in Europe are expected to increase considerably.

Fresh air free cooling and liquid-cooling solutions are gaining prominence and have high potential for growth. Fresh air free cooling and liquid-cooling solutions are gaining prominence and have high potential for growth.

Data center operators perform detailed analysis on energy efficiency and identify best practices for system optimization. In addition to PUE & DCiE, they are looking at additional metrics introduced by the green grid.Data center operators perform detailed analysis on energy efficiency and identify best practices for system optimization. In addition to PUE & DCiE, they are looking at additional metrics introduced by the green grid.

There are two aspects of energy efficiency in data centers. One is the financial aspect (Total Cost of Ownership) and the other is the environmental aspect (Green Initiatives).There are two aspects of energy efficiency in data centers. One is the financial aspect (Total Cost of Ownership) and the other is the environmental aspect (Green Initiatives).

Key Take-Aways

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For Additional Information

Chiara CarellaHead of Corporate CommunicationsEurope, Israel and Africa+44 (0) 207 343 [email protected]

Gautham GnanajothiResearch AnalystEnergy & [email protected]|

Suba ArunkumarResearch ManagerEnergy & Environment+91 (0) 44 6681 [email protected]

Cyril CromierVice President - SalesAutomotive & Transportation(A&T) and Energy & Environment(E&E)+33 1 42 81 22 44 [email protected]