powering digital advertising - fyber · ebitda margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) restated:...

29
German Equity Forum Fyber N.V. 28 November 2017 POWERING DIGITAL ADVERTISING

Upload: others

Post on 24-Oct-2019

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

German Equity ForumFyber N.V.

28 November 2017

POWERING DIGITALADVERTISING

Page 2: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Tel Aviv | New York | San FranciscoLondon | Berlin | Beijing

6 Offices

THE FYBER GROUP

300+ Employees

40%of employees in R&D & Product

€240MProjected revenue in 2017

Publicly TradedFBEN Frankfurt

140BERLIN

80TEL AVIV

15BEIJING

15LONDON

25NEW YORK

45SAN FRANCISCO

€129m

€218m€240m

2015 2016 2017E

2

Gross Revenue

Page 3: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

FYBER DEVELOPS A NEXT GENERATION, MOBILE-FIRST PROGRAMMATIC MONETIZATION PLATFORM

AdvertisersPublishers

FOCUSED ON ADDRESSING PUBLISHERS’ NEEDS…

…OFFERING SUBSTANTIAL VALUE TO OUR DEMAND PARTNERS

…THROUGH PROPRIETARY, INNOVATIVE TECHNOLOGY…

3

Making global audience of over

1.2bn users buyable for advertisers

Comprehensive proprietary software,

designed with the publishers’ needs in mind

Making fragmented advertising market

accessible to publishers, yield optimization

3

Page 4: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

MARKET OPPORTUNITY01

4

Page 5: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Source: eMarketer, 2017; growth rates calculated as CAGR for 2015-2020 and 2015-2019 respectively 5

AD SPEND HAS BEEN STRONGLY SHIFTING TO MOBILE AND IN-APP

Worldwide Digital Ad Spend ($bn)

44%

76%

56%

24%

2015 2020Mobile Desktop

191 360

+28%

-2%

US User Time Spent on Mobile (%)

3hrs+ / day

VIDEO IS THE FASTEST GROWING AD FORMAT, ALSO POWERING PROGRAMMATIC

US Digital Display Ad Spend ($bn)

65%84%

35%16%

2015 2019

Programmatic Non-Programmatic

27 55

+27%

-1%

1

82

5

3

13

2015 2019Mobile Desktop

US Programmatic Video Ad Spend ($bn)

+61%

+32%

88%

12%

2017In-app Mobile web

Page 6: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Source: Estimations based on eMarketer 2017 numbers 6

25%

75%

$30B

$120B Global mobile programmatic ad spend 2019

The $30B addressable market will be

dominated by 5-7 large independent players

Independent Ad Tech Vendors

Owned & Operated Platforms

SIGNIFICANT MARKET OPPORTUNITY FOR INDEPENDENT ADVERTISING TECHNOLOGY

PUBLISHERS NEED INDEPENDENT PROVIDERS TO COUNTER MARKET IMBALANCE

Page 7: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

COMPANY OVERVIEW & LATEST NEWS02

7

Page 8: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Leading mediation platform for gaming developers

SDK implemented by thousands of publishers

Incentivized ad units (Rewarded video, Offer wall)

Expanded direct, SDK-implemented publisher relationships

Ability to monetize display and interstitial video units

In-app mobile exchange New app verticals (news,

social, utilities) New demand sources

(DSP, brand campaigns) Advanced audience

segmentation capabilities

Cross-screen video technology (desktop, mobile web, in-app)

Proprietary video player Premium video demand In-house Ad server RTB

COMPLEMENTARY TECHNOLOGY, DEMAND &PUBLISHER VERTICALS

8

Page 9: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

EXTENSIVE DIRECT PUBLISHER RELATIONSHIPS

9

1.2BMAUs

35Data parameters/user (directly from SDK)

spread across

coming from passing180

Countries10KApps with code-on-page

Page 10: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Dania – fix formatting of the slide to fit the size of the page

OVER 10,000 DIRECTLY INTEGRATED APPS, ACROSS VERTICALS

10

Leading Content Publishers

Social & Messaging App Developers

Utilities App Developers

Gaming App Developers

Huffington PostHearst

Daily MailTV Guide

Line

Pinger

Kik

MeetMeTalkatone

Text Me

Ask FM

National Rail

Baidu

Cheetah Mobile

Sungy Mobile

iHandy

Pixelberry Studios Color Switch

Sega Rovio Entertainment

Ketchapp Gree

Upday Axel SpringerABC News

Page 11: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

VIDEOSUITE

AUDIENCEVAULT

REVENUE DESK

VAMP Video Ad Monetization Platform

Dynamic configuration & reporting with over 40 data parameters

Full video support including proprietary formats

Robust insights about user engagement & characteristics

11

Page 12: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

DIRECT PUBLISHER INTEGRATIONS CREATING MAXIMUM VALUE FOR PUBLISHERS & ADVERTISERS

ABC News Huffington PostDaily Mail Line BaiduText Me Pinger MeetMe Pandora Cheetah MobileColor SwitchGlu Games

‘KEEPING IT CLEAN’ INITIATIVE Moving away from aggregated supply - closing down specific partners Focusing primarily on further expanding direct publisher integrations

by offering advanced trading tools, ad formats and user data capabilities to publishers

Short-term revenue impact – prerequisite for long-term growth

PROVIDING A QUALITY MARKETPLACE Direct publisher inventory – reliable, brand-safe, data-rich Transparent pricing, increased ROI by cutting intermediaries Advanced programmatic environment supporting all ad formats

VALUE OF DIRECT PUBLISHER INTEGRATIONS Optimized monetization through more, higher quality data Meeting advertisers’ requests for direct supply & unique inventory Transparent, clean marketplace creating pull on both advertisers and

publishers-side

Page 13: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

FINANCIALS OVERVIEW03

13

Page 14: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

KEY FINANCIALS

14

PRO-FORMA FINANCIALS Q3 2017 YTD

In €mQ1-Q3

2017Q1-Q3

2016Q3

2017Q3

2016Year 2016

Revenues 177.2 147.1 57.5 52.3 218.1

Revenue share to third parties (125.0) (103.3) (40.3) (37.3) (155.7)

Gross Margin 52.2 43.8 17.2 15.0 62.4

Gross Margin % 29.5% 29.8% 29.9% 28.7% 28.6%

Personnel costs (32.9) (29.7) (10.9) (10.6) (41.0)

IT Cost (13.9) (7.4) (4.7) (3.0) (11.6)

Other operating expenses, net (12.7) (17.8) (3.7) (7.2) (13.8)

EBITDA (Adj) (3.4) (3.7) 0.4 (1.6) (4.6)

EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%)

Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial statements and reflect adjustments made (Please refer to note 2 of the Interim Financial Statements for Q3 2017).

€43.3m

€64.0m

€129.1m

€218.1m

€240.0m

2013 2014 2015 2016 2017E

GROSS REVENUE DEVELOPMENT

Stable topline development through strong market positioning

At an average gross margin of 30% from 2017E-2020E

Page 15: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

15

TARGET 2020 Gross revenue run rate of

€600 million EBITDA margin between 8%

and 10%

-€12.1m

-€5.8m

€15.0m

2015 2016 2017E 2018E

-€1.9m to €0.1m

CLEAR ROAD TO PROFITABILITY

Page 16: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

16

67%of revenues from programmatic45%+ growth in Q1-Q3 2017 YoY

73%of revenues from mobile14%+ growth in Q1-Q3 2017 YoY

34%

60% 56%67%

66%

40% 44%33%

FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017

Programmatic Non-Programmatic

89%77% 77% 73%

11%23% 23% 27%

FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017

Mobile Desktop

PROGRAMMATIC MOBILE

FY2015

FOCUSING ON THE AREAS OF FASTEST MARKET GROWTH

Page 17: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

17

VIDEO APAC

43%of revenues from video20% growth in Q1-Q3 2017 YoY

26%43% 43% 43%

74%57% 57% 57%

FY2015 FY2016 Q1-Q3 2016 Q1-Q3 2017

Video Display

27%of revenues from APAC30% growth in Q3 2017 QoQ

48% 45% 43%

37%30% 28%

11% 21% 27%

5% 4% 2%

Q1 2017 Q2 2017 Q3 2017

NA EMEA APAC RoW

Gross revenue based on publisher location

Q1 2017

FOCUSING ON THE AREAS OF FASTEST MARKET GROWTH

Page 18: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

OUTLOOK04

18

Page 19: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

NEW, UNIFIED FYBER BRAND WILL BE LAUNCHED IN Q1 2018RTB

19

Page 20: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

20

POINTS OF FOCUS AND DIFFERENTIATION

EXTENSIVE DIRECT PUBLISHER RELATIONSHIPS Our technology is trusted by more than 10,000 app-developers who integrated our code into their apps

DATA POWERHOUSEExtensive and robust data covering 1B+ user-base, enabling both buyers and sellers to automate and optimize transactions

MOBILE-FIRST PROGRAMMATIC PLATFORMIntroducing leading-edge programmatic (data-driven, automated) tools for the in-app environment while providing advanced capabilities in the web environment (mobile & desktop)

ADVANCED DIGITAL VIDEO CAPABILITIES Extensive video tools that support industry standard formats while offering proprietary, innovative video ad-units and technology

Page 21: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

21

OUR GAME PLAN

POWERFUL EXCHANGEFirst to successfully combine Programmatic and Direct Sales (User Acquisition, Direct Response & Brand campaigns)

UNIFIED AUCTIONAuctioning multiple types of demand partners in real time (Ad Networks, Private Deals, Programmatic)

SEE THROUGH PLATFORMAll transactions carried out via fair auction - Visible to all partners on our transparent, granular reporting interface

DATA-DRIVEN AUDIENCE SEGMENTATIONEnable both publishers and demand partners to package & target audiences based on the parameters they care about

INVENTORY MANAGEMENT TOOLS THAT OPTIMIZE REVENUE & USER EXPERIENCEEmpower publishers to engage with users based on their tolerance to ads and monetization potential

TECHNOLOGY THAT ADDRESSES THE INDUSTRY’S MOST BURNING NEEDS

Page 22: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

THANK YOU!

Page 23: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

APPENDIX05

23

Page 24: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

WE ARE A LEADING PROGRAMMATIC MONETIZATION PLATFORM FOR MOBILE & VIDEO

24

KEY METRICS

Monthly Unique Users 1.2bn

Gross Revenues H2 2017E €120m+

EBITDA H2 2017E €2m - €4m

EBITDA 2018E €15m+

% Revenues from Programmatic* 67%

% Revenues from Video* 43%

% Revenues from Mobile* 73%

*As per Q3 2017 YTD

INVESTMENT HIGHLIGHTS

COMPREHENSIVE PUBLISHER SOLUTION Including ad exchanges, ad serving, mediation, publisher yield optimization tools; Supporting all ad formats incl. innovative video ad units; Serving all publisher verticals from gaming app developers to ‘Comscore200’ publishers

NEUTRAL ADVERTISING TECHNOLOGYA true one-stop-shop alternative for publishers, who are loosing ad spend share to the internet giants; and are reluctant to share their valuable data with those giants

MASSIVE GLOBAL REACH AND DATA CAPABILITIES Reaching 1.2 billion monthly unique users, integrated with many of the world’s leading publishers; Leveraging various sources of data, including our own proprietary data to optimize monetization and user experience

MOBILE IN-APP FIRST, YET CROSS-SCREENFocusing on the fastest growing markets of mobile, video and programmatic advertising; yet offering full stack across in-app, mobile web and desktop

1

2

3

4

Page 25: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

25

FYBER MANAGEMENT BOARD

Ziv ElulCEO

Founder and CEO of Inneractive;15+ years of industry & management experience, MB member of Young Presidents’ Organization

Crid YuCOO

Brings 15+ years experience in digital media, with a focus on mobile advertising, with companies such as Google and InMobi, and previously McKinsey & Company

Yaron Zaltsman CFO

Brings extensive knowledge of working within public companies, worldwide, and specifically on the Frankfurt Stock Exchange; CFO of Ado Properties, previously Deloitte, Arthur Andersen

Dani Sztern Deputy CEO

Brings over 20 years of diverse experience at large public and private companies, mainly in the software industry, as both COO and CFO, including Adgar, Rabintex, Identify Software

Page 26: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

FINANCIALSPRO-FORMA INTERIM STATEMENT OF PROFIT OR LOSS

26

In €m Q1-Q3 2017 Q1-Q3 2016 Q3 2017 Q3 2016 Year 2016Revenue 177.2 147.1 57.5 52.3 218.1

Revenue Share to Third Parties (125.0) (103.3) (40.3) (37.3) (155.7)

Gross Margin (€) 52.2 43.8 17.2 15.0 62.4

Other Operating Income 0.5 0.2 0.3 - 9.4

Personnel Costs (32.9) (29.7) (10.9) (10.6) (41.0)

Other Operating Expenses (27.2) (25.4) (8.7) (10.3) (34.7)

EBITDA (7.3) (11.1) (2.1) (5.8) (3.9)

Depreciation, Amortization & Impairment (8.4) (8.1) (2.3) (2.7) (11.8)

EBIT (15.7) (19.2) (4.3) (8.5) (15.7)

Finance Income 2.9 0.1 - - 0.2

Finance Expenses (9.3) (10.5) (3.5) (2.9) (13.5)

Foreign Exchange Gains (Losses) 0.6 (1.6) - (1.5) (1.2)

Loss for the Year before Tax (21.5) (31.1) (7.8) (12.8) (30.2)

Income Tax Gain (Expense) 2.4 (1.4) 0.4 (0.8) (3.1)

Loss for the Year from Continuing Operations (19.1) (32.6) (7.4) (13.5) (33.3)

Profit for the Year from Dis. Operations after Tax - 1.6 - - 3.4

Loss for the Year after Tax (19.1) (31.0) (7.4) (13.5) (29.9)Profit (Loss) Attributable to Owners of the Parent (19.1) (31.0) (7.4) (13.5) (29.9)Earnings per Share

Basic Loss per Share (€) (0.17) (0.27) (0.07) (0.12) (0.26)

Diluted Loss per Share (€) (0.16) (0.26) (0.06) (0.11) (0.25)

Page 27: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

FINANCIALSPRO-FORMA INTERIM STATEMENT OF FINANCIAL POSITION

In €k 30 SEP 2017 31 DEC 2016Non-current Assets 247,125 259,434

Goodwill 211,391 216,951

Other Intangible Assets 33,691 40,039

Property and Equipment 1,333 1,940

Non-current Financial Assets 710 504

Current Assets 96,958 106,193Inventories 152 271

Trade and other Receivables 70,186 63,539

Other Current Fin. Assets 10,654 16,292

Other Current Assets 1,510 1,109

Cash and Cash Equivalents 14,456 24,982

Total Assets 344,083 365,627

In €k 30 SEP 2017 31 DEC 2016Equity 99,940 120,444

Issued Capital 11,453 11,453

Share Premium 184,812 184,812

Treasury Shares (4,745) (5,049)

Other Capital Reserves 23,908 17,518

Legal Reserve 4,259 4,259

Accumulated Deficit (115,228) (96,093)

Other Components of Equity (4,519) 3,544

Equity attributable to Shareholders 99,940 120,444

Non-current Liabilities 144,196 150,550Long-term Employee Benefits Liabilities 407 429

Long-term Borrowings 131,558 136,642

Deferred Tax Liabilities 4,166 4,054

Other non-current Liabilities 8,065 9,425

Current Liabilities 99,947 94,633Trade and other Payables 65,512 78,059

Short-term Employee Benefits Liabilities 14,207 14,001

Short-term Borrowings 18,812 1,429

Other Current Liabilities 484 479

Income Tax Payables 926 570

Short term Provisions 6 95

Total Liabilities 244,143 245,183Total Equity and Liabilities 344,083 365,627

Page 28: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

Share Structure

Issuer Fyber N.V.Ticker Symbol FBEN

ISIN NL0012377394

Market Frankfurt Stock Exchange, Prime Standard

Currency Euro

Number of shares 114,533,333

52 weeks high / -low 2.65 / 0.57

Shareholder registered above 3% % Voting Rights

Former Fyber Shareholders (P+P Pöllath und Partners) 20%

Abu Dhabi Securities 18%

Altera Absolute Global Master Fund 6%

FIL Limited (FIL Investments International, FIL Pension Management) 3%

Key Share Data

28

Page 29: POWERING DIGITAL ADVERTISING - Fyber · EBITDA Margin (1.9%) (2.5%) 0.8% (3.0%) (2.1%) Restated: Certain amounts of 2016 financials shown here do not correspond to the 2016 financial

FYBER N.V.

29

[email protected] +49 30 609 855 555

Office AddressJohannisstraße 20, 10117 Berlin, Germany

About Fyber N.V. Fyber is a global technology company, developing a next generation platform for the programmatic trading of ads, in a data-driven environment. Ourmission is to fuel the creation of quality content by empowering digital publishers and app developers to unlock the true value of their advertising propertiesthrough advanced technologies, innovative ad formats and data-driven decision-making. Fyber’s technology platform provides an open-access platform forboth digital advertisers and publishers, enabling cross-device advertising with a global reach of more than 1.2 billion unique monthly users. Fyber wasfounded in 2010 as RNTS Media and has offices in Berlin, Tel Aviv, New York, San Francisco, London and Beijing. The Company employs more than 300people globally and is listed on the Prime Standard of Frankfurt Stock Exchange under the symbol ‘FBEN’. he fast-growing companies which compriseFyber Group received recognition and awards in 2016, including: Deloitte Technology Fast 500™ 2016 EMEA company; was placed in Gruenderszene’sTop 50 growth ranking 2016, and won the Golden Bridge Gold Award 2016.