powering disruption in banking
DESCRIPTION
Backbase CEO & Co-Founder Jouk Pleiter shares his vision on powering disruption in banking.TRANSCRIPT
Powering Disruption in Banking Backbase Webinar Series | 15-10-2014
Disruption in Banking!
Challenge
Disruption : New Entrants – Silicon Valley
Challenge
Disruption : New Entrants – Innovative Challengers
Challenge
Disruption : Banks reinventing Themselves…
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Times
Branch
Phone
ATM
Tablet
Mobile
0%
10%
100%
20%
30%
40%
50%
60%
70%
80%
90%
Challenge
7-10 Times per Month
3-5 Times per Month
5-10 Times per Year
1-2 Times per Year
20-30 Times per Month
Disruption : Mobile takes the World by Storm
Goal
Digital Transformation is Essential…. And rewarding!
Source: EFMA - Digital Transformation in 10 Building Blocks – to boost customer experience and return on Equity. McKinsey - 2012
Goal : Lower Cost-Income
Ratio with 14%
Digital Transformation : How to make it Happen…!
Mission
Help Financials to Create, Manage, and Optimize their Digital Omni-Channel Future…
Our Mission:
BACKBASE CXP
PRODUCTS & IT SYSTEMS
Paradigm Shift : The Outside-In Approach
Existing Systems (Product Centric)
Customer Experience
Platform
Inside-Out Web / Mobile Enablement
Outside-In Customer Enablement
BACKBASE CXP
11
Customer Oriented Functions
Back Office Functions
PRODUCTS & IT SYSTEMS
Outside-In = Customer Centric
Existing Systems (Silos)
Customer Experience
Platform
BACKBASE CXP
Re-Use Existing Banking Systems
Omni-Channel Banking Platform
Integrate, Orchestrate and Re-Use
Core Banking
Loans Credits
End-customers
Existing Banking Applications
Treasury Payments
Widgets
Widgets – Customer Experience Building Blocks
13
CRM, Social, etc.
CRM SYSTEMS
Omni-Channel
Re-Usable Widgets
1:1 Marketing (targeting, segmentation)
PERSONALIZATION
Chat, Mail, SMS
COMMUNICATION
Transactional
BANKING SYSTEMS
PFM, Portfolio, etc.
3RD PARTY APPS
Re-use Across Channels
CONTENT
Origination, Self-Service, etc.
FORMS
Widgets
Widgets – Customer Experience Building Blocks
14 Live Demo : https://www.postfinance.ch/ap/ga/fp/demo/login?WT.ac=wsokcontainer_demo_EF_en
BACKBASE CXP
Customer Experience Platform
Widget
CRM
Security Services
Content Repository
Customer Experience Services
Widget Widget Widget Widget
Analytics
Personalization Services Integration Services Content Services
Existing Systems SSO IDM ESB
Widget Widget Widget Widget Widget
Launchpad
Challenge
Widgets : Flexibility & Freedom to Innovate Fast
Backbase Engage
Engage : Empower Disruption in Banking
17
BACKBASE CXP
Engage : Omni-Channel Banking
18
Customers
Experience Orchestration
Existing Systems
Omni-Channel Banking
Integration
Streamline Omni-Channel Customer Interactions
Experience & Channel Services
Integration Partners Innovators
Backbase Engage
Backbase Engage… Turn-key, Ready to Go!
19
Customer Experience Platform + Digital Banking Services
Fast Time To Market
§ Authentication
§ Bill Payments / Send Money § Review Payments
§ E/M-Commerce
§ Loan Payments
§ Transfer
§ PFM Retail Widgets
§ Review Transfers
§ Scheduled Payments
§ Split ‘n Share § Statements – export – print
§ Transactions
Launchpad for Retail Banking
20
Fast Time To Market
Launchpad for Commercial Banking
21
§ Authentication
§ Payments § Cash Management
§ Invoices (+ integration)
§ Foreign Exchange Trade
§ Accounts Overview / Activity
§ Statements – export – print
§ To-Do’s / Collaboration
§ Secure Messaging
§ Secure Documents Sharing § Alerts
Fast Time To Market
Launchpad for Wealth Management
22
§ Portfolio Viewer / Manager
§ Financial News § Message & Alerts
§ Research Materials
§ Advisor Communication
§ Secure Document Exchange
§ Market Information
§ Simple Payment (SEPA)
Backbase Engage
Engage: Open Banking Marketplace
23
SOME OF OUR CUSTOMERS
Over 50 Major Financials Rely on BACKBASE
24
Customer Experience Solutions. Delivered. Analyst Recognition
25
Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2014)
“Backbase is among the most highly regarded user experience platform vendors in time to implement”.
ü Strong momentum since 2010 ü Lean User Experience Platform
“Backbase is Most Visionairy”
Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
Decision Matrix: Selecting Next Generation Digital Banking Channel Platform Yaroslaw Knapik (December 2013)
We believe Market Leaders are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed."
“Backbase is Market Leader”
