Mason Reiff- Publisher

Samantha Wheeler- Sales Representative

Brooke Perellis- Marketing Director

&

Working Together…

Pizza Review in “The 50 Best Pizzas in the Queen City”

Restaurant Review in“Where To Eat Now”

First Meeting Summary•Budget Concerns

•Restaurant Image

•Increase Frequency

•Charity Event at Via Vite

A Proven Success…

Charity Event Details“Flavor To Save Her”

Who: Via Vite & Cincinnati Children’s Hospital

What: A Private Charity event

When: Thursday, July 6, 2011 at 6:30 p.m.-9:30 p.m.

Where: Via Vite & Fountain Square

Why: Create awareness about Via Vite & raise money for a

sick child

Charity Event Description “Flavor To Save Her”This event will be held in honor of Gracie

Smith, an 8-year -old cancer patient at Cincinnati Children’s Hospital

Local chefs from 10 of Cincinnati’s best-known restaurants will attend

Top restaurants:

1. Via Vite2. Orchids3. Boca4. Nicola’s Restaurant 5. The Palace Restaurant6. Bouquet Restaurant

and Wine Bar7. Cumin8. Nectar 9. Daveed’s at 93410. Honey

Charity Event Description “Flavor To Save Her”This event will be in honor of Gracie, an 8-year -old

cancer patient at Cincinnati Children’s Hospital

Local chefs from 10 of Cincinnati’s best-known restaurants

Tickets: $125 for general admission $300 for a “behind the scenes” tour of Via Vite

Invitations & Save the Date

Goal: annual event

What’s It Going To Cost?

Number Cost Total CostFountin Square 5 1,000$ 5,000$

Tables 5 15$ 75$ Chairs 150 1$ 150$

LED Screen 5 100$ 500$ Stage 3 100$ 300$

Alcohol Package 3 760$ 2,280$ Food Tent Rental 1 500$ 500$

Cable Mat 2 15$ 30$ Video Board 3 100$ 300$

Application Fee 1 10$ 10$

Servers 30 10$ 300$ Sub- Total 2,611$ 9,445$

Contingency 10% 945$

TOTAL EST. EXPENSES 10,390$ Or 5,390$

**Fee could be waived upon application because it is for Non-Profit

Revenue For Charity

Avg. Price Number Sold Total General Admission Tickets 125$ 500 62,500$

VIP Admission Tickets 300$ 100 30,000$ Silent Auction 500$ 50 25,000$

Various Donations 50$ 100 5,000$

TOTAL EST. INCOME 122,500$

Expenses Revenue 10,390$ 122,500$

Donation 112,111$

Budget

Proven Traction…

Bar Codes

Demographics

Shelf-life