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Next Steps in Matching Gifts
Web 2.0 technologies that identify, cultivate, and steward donors.
Brigham Young UniversityBarett Christensen
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Road Map
• Who is LDS Philanthropies• What is Web 2.0• Our Strategy for Matching Gifts• Lessons learned
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SOCIAL MEDIAYou have already lost!
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Who is LDS Philanthropies?
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
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Who is LDS Philanthropies?
• Department within the LDS Church• Correlate all funding of Church Charities– BYU– BYU Idaho– BYU Hawaii– LDS Business College– Humanitarian Services– Perpetual Education Fund
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What is Web 2.0
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
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What is Web 2.0?
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What is Web 2.0?
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Matching Gift Strategy
Stats, plan, implementation
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
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United States Internet Penetration
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International Penetration
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Internet Penetration
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Mobile Penetration
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Facebook Growth
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Platform Statistics
• Social Networks– Facebook 175 million active users (300 million by end
of year)– MySpace 126 million (estimate)– LinkedIn 35 million and growing fast!– Kiva 500 thousand users lent $65 million– FirstGiving 1.6 million users have raised $89 Million
• Mobile Platforms Units App Downloads– iPhone/iTouch 30 million 800 million (8 months)– Blackberry 21 million Store Opened Last Week!– Google Android 1.2 m (est) 48 million (estimate)– Nokia Symbian OS 1 billion+ Ovi store coming – Palm Pre (any day) (coming)
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Pareto Principle & Long Tail
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Pareto Principle & Long Tail
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Current CAP Program
• 50 Companies • 100+ CAP reps• We can get to about 20 sites a year (6 trips)• Great results– Identifying new major gift prospects– Increasing participation Scaling Challenge: Tyranny of Distance, Travel, and
Top down management.
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Social Networks• Established Networks– Facebook.com– Myspace.com– LinkedIn.com
• Established Fundraising Networks– Change.org– Firstgiving.org– Changingthepresent.org
• White Paper Networks– KickApps.com– Ning.com
Draft Proposal
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Workplace Giving Social Network
• Powered by Ning• Other Samples– U of Nebraska– Anderson U– U of Alabama– World Vision– Peace Corp– Uruguay Mission
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Fundraising WidgetsChange.org SixDegrees Firstgiving ChipIn
ChangingthePresent
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Workplace Fundraising Widget
• Powered by Sproutbuilder
• Highly customizable• Viral, Can be spread via
social networks, and email.
• Allow donations, video content, RSS feeds, website linking.
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Widget Created
SHARE BUTTON
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Widget Stats
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Live Distance Events
• Webinars from my office– MeetingPlace (powered by Cisco)– DimDim, Webex, GotoWebinar…
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Webinar Results
• 10 companies• 2 sessions each• Average attendance of 15 people• All over US, Japan, Taiwan, England, Qatar• They were most likely to post widgets• Lots of feedback on things to do better
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Lessons Learned
If I could go back 10 months, what I would do differently
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons
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Lessons Learned
• Build network on existing “freeways” (Facebook, LinkedIn)
• Understand in greater detail the giving options and timing of each company
• Make call to action more clear in emails• Hold webinars at different times, understand IT
and policy constraints at each company.• Design multiple iterations of the widget • HEP DATA SCAN!!!
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HEP
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HEP
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HEP
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HEP
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HEP
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HEP
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QUESTIONS???
CONTACT:Barett [email protected]
801-422-1940
Who is LDSPWho is LDSP Web 2.0Web 2.0 StrategyStrategy LessonsLessons