“INTRODUCTION”

A dress is a piece of woman’s clothing composed of bloused and skirt in one piece. Before it is usually worn in special occasion that makes a woman feels beautiful, comfortable and confident. As time goes by, dresses now become more simple yet stylish and fashionable. Most women wear their dress if they’re just going to school, office or in mall, wearing dress nowadays is ordinary.

MARKETING GOALS

1. To upgrade the quality of Philippine products to enable them to qualify and be competitive in both the domestic and foreign markets.

2. To promote and improve manufacturing efficiency for better product quality and higher productivity.

3.To beat competitor’s promotional activity. 4. To update the designs if dresses with a

latest fashion trend to satisfy the market. 5. For the product to be strongly recognized. 6. To provide quality product.

SEGMENTATION AND MARKETING

  Our available target segments

was once to be our target market in these are the students, professionals, bystanders and out of school youth.

Our target market in which we are about to be focus most are the students, because they are most updated with what are the trends in our modern generation.

CHANNEL OF DISTRIBUTION

PRODUCER to CONSUMER

The proponents will sell their product directly to their consumers. That way the company will have closer contact to them and they will be able to convince the market to try their product and make better suggestive selling.

♥ LOGO ♥

Tween-stuff

Tween-stuff

LOGO DESCRIPTION Our logo obviously comes from the word

TWEEN-STUFF, we choose this in order to know by the prospect what really our product is and we choose the color that a girl emphasizes to be strong in terms of barriers that an individual has I a day to day life and the color also emphasizes we are strong in every problem that we have and it will also symbolizes courage and it is also represents a girl not ordinary yet in their attitudes they may also find many ways on how to improve our self.

TAGLINE “GRAB YOUR FASHION’’

Means that the “Tween-Stuff” can provide dresses that will suits, one’s fashion preferences. A simple dress can give a different fashionable look to the person who’s wearing it depends on her choice that fits to her personality. And because of the convertibility of the other way of wearing it.

VISION

Be the leading seller of TWEEN-STUFF in terms of units in Navotas City in five years time. By that time, we have already established significant market share and consumer loyalty as well as continuous profit earnings.

MISSION

To find more ways to improve the taste of the product for the benefits of its customers along Navotas and the whole Navotas City, TWEEN-STUFF will be gaining in the future in terms of profits and qualities of our product that will benefits our customer.

PROPOSED MARKETING PROGRAMS

Leaflets shall be distributed on the first 3 days of operation containing product information.

Tarpaulin about the product is to be posted outside near the store area 1 month before operates and on the opening of the store.

Loud music shall be played to catch attention.

The discounts will be giver in selected items.

A more convenient and more attractive store set up shall be done to stress distinguishment from the other store. Online advertising shall be added as the modes of advertisement.

During occasion such as, Valentines Day, Christmas, and etc. There will be variation in our store set-ups for different season in order to attract customers.

KEY SUCCESS FACTORS

So in the operation of our company there is a key to success and this key are most usable in different ideas that we want like inviting more organization or group that might affect our sales in terms of promotion, another one is to have an opportunity or concert with different in which there product is a product demonstration may use.

S.W.O.T. ANALYSIS

Strengths new in the market Has a lot of benefits The tagline is easy to recognized The brand name is appropriate to the

product It is have an enough capital Budget friendly

Weaknesses Negative feedback from customer Picky customer

Opportunities1.Advertisement Product has more opportunities to be

recognized by the public.2.Product pricelist Customer can afford pricelist.3. Unlimited researching- about what are

the different trend in terms of clothes

4. Events Going to a certain event to get

the opportunities to show and let the public, taste our product.

5. Taste test Determining the taste of our

product to the customers.

Threats1. Big company’s Because they are already well known in the market.

2. (negative) feedback About the product.3. Dirty tactics of other company’s

FORECAST FOR ONE YEAR