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Page 1: PowerPoint Presentationfiles.ctctcdn.com/46eeaf3c001/87592ca1-52f2-42be-987f-a...• Table Tents or Napkin Inserts to be placed in the Dining Area Station Specific Signage: Specific

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Quarterly menu refresh

Health & wellness,

standard & premium

combined into 1 menu

Expanded offerings

Seasonal ingredients

Download updates only

PRIMA Web updated

Tools Available:

December 7, 2015

GO LIVE:

January 11, 2016

Process Technology

Winter Menu

MarComm

Kits

Consumer-facing menu refresh support materials

Healthy for Life™ tagging

Signage with Nutritionals

Auto shipped to your account w/o 1/4

Available for download on GOE portal

Theme Meals

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Seasonal Menu Winter 2015

Consumer-Facing Communication Overview

• Marketing materials have been developed to highlight

specific items on the menu throughout the season

• Special event/theme meals for the season include:

Game Day/Tailgate meal to celebrate Super Bowl (2/5),

March Madness (3/15) and start of Major League

Baseball (4/4 or 4/5)

Fat Tuesday (2/9)

Ash Wednesday (2/10)

St. Patrick’s Day (3/17)

• Place marketing materials at the stations to inform

customers of the new menu items

Note: Theme meal templates will be available on the

GOE portal and Prima Web in stages prior to the 1/11

launch

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Seasonal Menu Winter 2015

Consumer-Facing Communication Overview

Only use materials to feature items at

stations you currently have (don’t add

stations)

22x28, 8.5 x 11 Easel Back & 3x5 ID

Cards

NEW! Nutritionals included on

materials

A detailed weekly calendar for specific

menu items

Kits to arrive week of 1/4

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HealthcareCalendar of Menu Item Highlights

7Throughout Lent, February 12th-March 25th, utilize the “non-meat option” signage to promote those items throughout the cafe

Week 1: January 11-17• Chicken, Pear & Walnut Salad (Inline Salad)• Ginger Pear Yogurt Parfait (Express)• Creamy Tomato Soup (Friday only)

Week 2: January 18-24• Italian Burger (Grill)• Mandarin-style Egg Drop Soup (Wednesday only)• Asian Five spice chicken with soy-glazed acorn squash

& curried jasmine rice (Entrée Friday)

Week 3: January25-31• Lemon Bar (Dessert/Impulse)• Roasted Pepper & Mozzarella Melt or Panini (Sandwich)• Barley Vegetable Soup (Monday)• Winter Vegetable & Pork Stew (Entrée Thursday)

Week 4: February 1-7• Cheesy Sun-dried Tomato Melt or Panini (Sandwich)• Curried Tomato and Lentil Soup (Tuesday only)• Super Bowl Theme Meal (Friday only; Grill & Entrée

stations)

Week 5: February 8-14• Roasted Mushroom & Feta Melt or Panini (Sandwich)• Fat Tuesday Theme Meal (Entrée Tuesday)• Ash Wednesday Theme Meal (Entrée Wednesday)

Week 6: February 15-21• Lemon Bar (Dessert/Impulse)• Chicken & Butternut Squash Salad (Inline Salad)• Barley Vegetable Soup (Monday only)• LTO for participating locations

Week 7: February 22-28• Ginger Pear Yogurt Parfait (Express)• Tangy Kale Slaw (Salad Bar)• Black Bean & Corn Salad (Salad Bar)• LTO for participating locations

Week 8: February29-March 6

• Pork Banh Mi Salad (Exhibition Monday)

• Mushroom Vegetable Soup (Monday only)

• Roasted Vegetable & Rotini Salad (Salad Bar)

• Sweet Potato & Poblano Salad (Salad Bar)

• LTO for participating locations

Week 9: March 7-March 13

• Ginger Pear Yogurt Parfait (Express)

• Lemon Bar (Dessert/Impulse)

• Winter Vegetable & Pork Stew (Entrée Thursday)

Week 10: March 14 - 20

• Cheesy Sun-Dried Tomato Melt or Panini (Sandwich)

• March Madness Theme Meal (Entrée and/or Grill, Tuesday)

• St. Patrick’s Day Theme Meal (Entrée, Thursday)

Week 11: March 21-27

• Roasted Mushroom & Feta Melt or Panini (Sandwich)

• Four Cheese Whole Grain Pizza (Pizza)

• Italian Burger (Grill)

Week 12: March 28 – April 3

• Lemon Bar (Dessert/Impulse)

• Fruited Bulgur Salad, Grilled Vegetable & Rice Salad (Salad Bar)

• Barley Vegetable Soup (Monday)

• Mediterranean Grain Bowl (Exhibition Friday)

• Asian Five spice chicken with soy-glazed acorn squash & curried

jasmine rice (Entrée Friday)

Week 13: April 4-10

• MLB Opening Day Theme Meal (Entrée and/or Grill, Monday OR

Tuesday)

• Chicken, Pear & Walnut Salad (Inline Salad)

• Tangy Kale Slaw (Salad Bar)

• Black Bean & Corn Salad (Salad Bar)

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Materials & Placement

General Fall Communication

• 22x28 poster for placement at the entrance to the

café/focal point

• Table Tents or Napkin Inserts to be placed in the

Dining Area

Station Specific Signage:

Specific signage has been created for each of

the highlighted menu items. • 8 ½ x11 easel backs for items at the Grill,

Sandwich, Entrée, Exhibition

• 3 ½ x5 ID cards for items at Soup, Salad Bar and

Dessert/Impulse

- Adhesive ID cards for items at Express

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If you require frames or ID card holders (clips), contact theSource@Hubert:

Phone: 800.895.2727 | Web: http://so.aramark.net/hubert/

Display the kit contents according to the customer journey map and schedule of

menu item highlights

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Considerations and Reminders• Healthcare Locations – kits will include materials for ALL menu items outlined on slide #3.

• Review the calendar of menu highlights to ensure you know which menu items to highlight each week

• Place specific recipe signage for each item at the station it is being served

• Be sure to suggestively sell highlighted items via active sampling & WEST

• At your sandwich station, if you serve melts, serve the featured melts; if you serve panini, serve the

featured panini

• Look for the Event/Theme meals to be posted in “What’s New” section of the GOE Portal. Editable

templates will be provided with each theme event

• Throughout Lent (February 12th - March 25th) - Utilize the “non meat/Lent friendly option”

signage throughout the café every Friday. There are many options on the menu such as

cheese pizza, grilled cheese, fish offerings at the entrée station, vegetarian soups, NEW hot

vegetarian sandwiches, etc…

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If you are scheduled to run the Q2 LTO in February, utilize the LTO materials in place of the “Savor the

Flavor- Winter” general materials for the duration of the LTO; you can utilize the station specific signage

during that timeframe.

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Taking Your Health To Heart

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Healthy for Life™ 20 By 20 Activation

Industry-leading Health & Wellness initiative from Aramark and the

American Heart Association (AHA) introduced in August 2015.

Leverage the science and research knowledge of the AHA and the

culinary expertise and scale of Aramark.

Working together to improve the health of all Americans 20% by

2020.

Designed to help our customers fulfill their #1 New Year’s

resolution – to live a healthier life!

How?

1. Introducing consumers to the Aramark & AHA health initiative and explaining our commitment

to the cause of improving the health of all Americans 20 % by 2020.

2. Encouraging consumers to visit AHA.org to get a free personalized heart health score and to

get simple ideas for healthier living.

3. Reminding consumers to ‘Eat Well’ by making better-for-you choices at our locations in

support of our Healthy for Life 20 By 20 goals.

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Taking Your Health To Heart

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What do you need to do?

In your retail locations

Implementation of the TAKING YOUR HEALTH TO HEART program is turn-key

Review FLM Guide and display the pre-printed consumer communication materials as

directed

In your team huddles

Engage FLAs in the TAKING YOUR HEALTH TO HEART program

Review the communication materials and make a connection between Healthy for Life 20

By 20 and our mission to “Deliver Experiences that Enrich and Nourish Lives.”

Build excitement in this new program by encouraging your team to participate personally

by visiting heart.org/mylifecheck to get their own personalized heart health score from

the AHA

Coach your teams to use our WEST service approach to engage with consumers about

the materials.

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Taking Your Health To Heart: FLM Guide

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Taking Your Health To Heart: FLM Guide

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CEO Letter

Mini Posters

Newsletter

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Recap of VOC Responsibilities

New and shorter survey! New Incentive! Tell

consumers about our new program and direct

them to www.YourDiningVoice.com. Visit The

Market for graphics and templates that you can

use on digital signage or print locally.

Place collateral throughout your

account. Communicate with

consumers using the marketing

materials and educate Front Line

Associates to build engagement

and excitement.

Close Rescue Alerts, act on service

issues, and recognize associates’

successes. Communicate

improvements you have made

based on consumer feedback.

Reach the 4 key performance goals: Overall

Satisfaction, Overall Service, Participation,

and Rescue Alerts.

1. Raise Awareness 2. Drive Guest Participation

3. Listen & Act on Feedback 4. Reach Performance Goals

Overall

Satisfaction

55% Target *

Overall

Service

55% Target *

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VOC Satisfaction Scores October 2015

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Participation

Overall Satisfaction

Decrease of 23% MOM

Central & Southwest decreased > 40% in

participation MOM

East & South increased ~ 7%

94% of active accounts are not on track to achieve

their participation goals for Q1

In October, 76% of Rescue Alerts were

closed on time versus the goal of

100%. This represents a 13 point

increase from September.

All HC regions increased 9 or more

points MOM in the percent of Rescue

Alerts closed on time.

42%, vs. 55%. Down 1% MOM

Southwest, Central and West Regions

fell in OSAT MOM

East & South increased OSAT MOM

East Region increased the most in

Overall Satisfaction MOM, by 9

points to 45%.

Service Satisfaction

Rescue Alerts Closed

Service Satisfaction in October was 55%, exactly at the target score, but 2 points lower than September.

East and South regions increased in Service Satisfaction MOM, with East Region increasing the most. All other regions fell.

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Framework, Standards Guide, Checklists& Action Plans

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Action PlanCheck List

Standards Guide &

Framework

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Make sure all of your management team members either

participated in the WebEx or listen to the posted recording

Submit questions to: [email protected]

Review the FAQ document posted on the Channel Growth

Portal

Visit the Channel Growth Portal frequently for program

updates

Visit the Global OpX Portal for all Master the Menu resources

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