2016/04 © 2016 ADATA Technology Co., Ltd.

─ Company Introduction

─ Competitive Advantages

─ Product Portfolios

2

3

COMPANY

INTRODUCTION

Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen

Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company!

World’s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation

Market capitalization: US$429 million Team members: approx. 1,200 employees worldwide More than 500 patents owned

About ADATA

4

History of Continuous Growth and Achievement

ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange)

ADATA named one of the world’s most effective rebrands in the 8th annual REBRAND 100® Global Awards, 2012

ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010

ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands

5

ADATA

ADATA Wins Taiwan Excellence Gold Award

ADATA’s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015

ADATA also received the Taiwan Excellence - Achievement Award in 2015. ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company’s founding

6

ADATA Wins National Industrial Innovation Award

ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015

ADATA is the first memory company to win this prestigious award

Accolade was based on the "rebranding" theme as well as ADATA’s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices

7

Award-Winning Innovations & Designs

8

Computex Taipei Design & Innovation Award

Good Design Korea

Computex Taipei Best Choice Award

CES Best of Innovations Award

CES Innovations Design and Engineering Awards

Golden Pin Design Award

Retail No. 1 at Flash Drive

No. 3 for Taiwan Info Tech 100

Top 20 Taiwan Global Brands

Culture of Continuous Improvement as a Team

ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015

ADATA entered into the “Best Companies to Work for” 2014 listing

Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities

9

2009-2012 QCC

Quality Control Circle

2012-2013 CIP (Automation)

Continuous Improvement Process

2016-Present

CIP (Process)

2014-2015 Six Sigma

Continuous Improvement Process

ADATA Logo and Motto

Agile – responsive to market and customers

Swift – leading innovation and productivity

Exploring – seeking and exploring all possibilities

Lively – diverse and stylish product design

ADATA team spirit We perform with agility and swiftness to enrich all of life’s precious moments

10

ADATA – Global Promotion Channels

• Global Exhibitions

• Media Exposure

• Incentive Programs • Distributor Rebates • Market Expansion

• Sales Promotions

• Dealer Seminars

Distributors

Dealers

Worldwide Promotion

End User Experience

• Brand Packaging • POSM • Social media platforms

11

Warranty

All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty.

Five-year warranty for SX930 SSD and SX1000L / SR1010 server SSDs.

Other products have a three-year warranty.

ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring

that each issue is handled with professionalism and technical competence.

World Class Customer Care

12

Website Contact

Form

Website Contact Us (By Email)

Contact Us (By Phone)

Online Service Status

Live Chat Online

Customer Service

Social media

customer interaction

Authorized Service Center

Direct Retail Store

Customer Service Interface Channels

Customer Satisfaction

Our customers are our first priority. We place a high emphasis on outstanding customer

service, and act quickly on customer feedback to improve our operations and procedures.

2009 Mexico, Korea, and Russia branch offices opened

2010 Launched new corporate image (Hummingbird logo and slogan)

2011 Won iF Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan

2012 - ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012)

- Launched DashDrive Air wireless product

2014 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- CE700 received Computex d&i award

- DDR4 XPG Z1 received Good Design award

2013 HE720 received Computex d&i, iF Design, and Taiwan Excellence awards

2015 - ADATA won National Industrial Innovation Award

- DDR4 XPG Z1 Won Taiwan Excellence Gold Award

- ADATA received Apple MFi manufacturing license

Milestones & Achievements

2006 - 2nd largest vendor of memory modules in the world (DRAMeXchange)

- No. 1 USB drive brand (GfK Research)

2004 ADATA 2nd memory company publicly listed

2007 Ranked 14th Taiwan Brand by Interbrand

2005 Ranked 3rd

in Taiwan’s Info Tech Top 100 companies

2001 ADATA founded 13

Revenue Breakdown by Product Type

14

Solid State

Drives

28%

DRAM

Modules

34%

USB

Flash

Drives

10%

Memory

Cards

10%

External

Hard

Drives

11%

Others

7%

COMPETITIVE

ADVANTAGES

15

Strategic Advantages

ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service.

• Strategic partnerships

• Offices worldwide

• Strong product development • Extensive patent portfolio • Automated production lines

• ISO 9001 • ISO 14001 • OHSAS 18001 • RoHS and WEEE

• Top 100 tech company

• Recognized globally

Quality

Valued Brand

Supply and Logistics

Technology Leadership

16

Strategic Partners

17

Integral relationships to enhance consistency and information flow

Technology integration for innovative and quality products

Enhanced customer satisfaction through consistent supply

Enhanced quality of products and customer service

Reduced costs in logistics, warehousing and manufacturing

Quality & Environmental Certifications

It is our commitment to provide finest quality and service for complete customer satisfaction.

18

Industry Certifications and Partnerships

ISO 9001

ISO 14001

OHSAS 18001

QC080000

B2B Green Partner

RoHS

WEEE

TUV

UL

FCC/CE

Manufacturing Facilities

19

Suzhou, China New Taipei, Taiwan

Established: January, 2004

Product Lines: DRAM Modules, External Hard Drives,

Solid State Drives, LED Lighting

Established: May, 2001

Product Lines: DRAM Modules, USB Flash Drives,

Memory Cards, External Hard Drives,

Solid State Drives, LED Lighting

Module / Monthly Suzhou, China

Taipei, Taiwan

2.0 M

1.0 M

SSD / Monthly Suzhou, China

Taipei, Taiwan

800 K

200 K

Flash / Monthly Suzhou, China

Taipei, Taiwan

1.0 M

2.5 M

AEO Certification – Highest Customs Honor in China

20

December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in Suzhou

Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU, and

Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence.

Company Location Enterprise Grade Certificate No.

ADATA Suzhou Full AEO approval AEOCN3205240636

AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities.

AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate

IC Auto-Testing SMT Line UFD Auto-Testing Module ATE SSD Auto-Testing

Ultra-efficient automated production and assembly

Global Service & Worldwide Presence

21

PRODUCT

PORTFOLIOS

22

Solid State Drives DRAM Modules

USB Flash Drives Memory Cards External Hard Drives Mobile Accessories

Gaming Series Products

Apple Series Products

We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory and storage solutions provider.

PRODUCT LINES

23

24

Share Your Apple Save and share the sweetest slices of your iPhone/iPad

and Mac lifestyle! ADATA makes it happen.

Apple Series: Exclusive for iPhone/iPad & Mac!

Lightning OTG Flash Drives

Lightning Card Readers

Lightning Cables

External Hard Drives

For Mac For iPhone/iPad/iPod

APPLE SERIES PRODUCTS

ADATA storage, connectivity, and mobility products designed exclusively for iPod, iPhone, iPad, and Mac devices.

25

26

STORAGE EXPANSION i-Memory Storage Expansion Card

• Durable sync MLC Flash

• Easy storage expansion

• High speed data transfer

• Compact design matches MacBook Air 13”

• COB process: waterproof and shock-resistant

• Interface: SDXC

• Capacity: 64GB – 256GB

• Dimensions: 23 x 24 x 5mm (0.9 x 0.9 x 0.2in)

27

LIGHTNING CARD READER

Read & Write

• The first Lightning card reader with

support for read/write

• MFi-certified

• Built-in SD and microSD card slots

• Free app

• Easy capacity

• Multimedia playback

• System requirements: iOS 7.0 or later

• Dimensions: 132 x 39 x 8mm

(5.2 x 1.5 x 0.3in)

• Weight: 10g (0.35oz)

28

LIGHTNING FLASH DRIVE

i-Memory UE710

• Free App supports Live Photos back up

and 4K video

• MFi-certified

• High speed data transfer

• Easy backup and storage

• Data mobility for iOS

• Slider design prevents cap loss

• Device interface: USB 3.0

• Capacity: 32GB – 128GB

• Dimensions: 61 x 33 x 10mm

(2.4 x 0.8 x 0.4in)

• Weight: 16g (0.56oz)

29

TYPE-C OTG FLASH DRIVE

UC350

• New Type C reversible connector for OTG-supporting smartphones and tablets

• Allows for easy data exchange between mobile devices and PC

• Metal housing with strap mount

• Device interface: USB 3.1 Gen 1 Type-C + Type-A

• Capacity: 16GB – 64GB

• Dimensions: 29 x 19 x 8mm

(1.2 x 0.7 x 0.3in)

• Weight: 5g (0.18oz)

30

LIGHTNING CABLE

Sync & Charge

• Multiple colors match your style

• Fast charging up to 2.4A

• High efficiency data transfer

• Apple MFi-certified

• Cable tie included

• Extra durable with tinned copper

• Multi-layered build stops harmful EMI

• 2-in-1 version includes Lightning and

microUSB ports for improved

convenience

• Length: 100cm

31

EXTERNAL HARD DRIVE

HD710A

• Dustproof and waterproof (IP68)

• Shockproof (MIL-STD-810F)

• Rugged rubber case

• Wrap-around cable storage

• Blue LED power/data indicator

• Device interface: USB 3.0

• Capacity: 1TB, 2TB

• Dimensions: 132 x 99 x 22mm

(5.2 x 3.9 x 0.8in)

• Weight: 220g (7.8oz)

32

i-Memory UE710 Lightning Flash Drive

HD710A External HDD

Apple Series Packaging

UC350 Type-C OTG Flash Drive

i-Memory Storage Expansion Card

Lightning Card Reader

33

Lightning Cable

Apple Series Packaging

34

Unleash Your Speed Demon When you crave screaming performance and thrill-

seeking speed, ADATA pushes you to the limit.

Solid State Drives DRAM Modules

Gaming Series: Making Your Best - Better!

34

Solid State Drives DRAM Modules

GAMING SERIES PRODUCTS

Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers.

35

DRAM Module

XPG Dazzle

36

DDR4 3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4

XPG Dazzle DDR4 overclocking memory is designed as the ultimate upgrade for overclockers, enthusiasts, and gamers thanks to its remarkable performance and power efficiency. Even with speeds of up to 3000MHz and a transfer bandwidth reaching up to 22GB/s, the XPG Dazzle consumes 20% less power when compared to DDR3.

DRAM Module

XPG Z1

37

DDR4 3333/3300/3200/3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4

XPG Z1 DDR4 overclocking memory is designed as the ultimate upgrade for overclockers, enthusiasts, and gamers thanks to its remarkable performance and power efficiency. Even with speeds of up to 3333MHz and a transfer bandwidth reaching up to 22GB/s, the XPG Z1 consumes 20% less power when compared to DDR3.

38

2.5” SATA SSD

XPG SX930

• JMicron controller

• 5 year warranty

• Optimized performance for gamers and

enthusiasts

• R/W performance up to 560/460 MB/s

• 4K random R/W up to 75K/72K IOPS

• TRIM command and NCQ support

• Interface: 2.5” SATA 6Gb/s

• Capacity: 120GB – 480GB

• Dimensions: 100.45 x 69.85 x 7mm

• Weight: 68g

3D Gaming Workstation

39

XPG Z1 DDR4 Memory Modules

Gaming Series Packaging

XPG SX930 SSD

40

SOLID STATE DRIVES

2.5” SATA 6Gb/s M.2 6Gb/s mSATA 6Gb/s

2.5” SATA 6Gb/s

Premier Premier Pro

Leading SSD solutions with outstanding performance.

40

DRAM MODULES

Desktop Notebook

SO-DIMM ECC U-DIMM

Apple Premier R-DIMM VLP R-DIMM ECC SO-DIMM ECC U-DIMM

Server

Your total memory solution provider. All products in strict compliance with environmental safety standards.

41

42

Dustproof Shockproof Waterproof

Life Is An Adventure When you go beyond your limits, go rugged. We back you

all the way. Shoot, share, and store with ADATA.

Durable Series: Your Partner on the Adventure!

USB Flash Drives External Hard Drives

43

EXTERNAL HARD DRIVES

Premium functionality and speed for business professionals

Extra-rugged designs for added protection both inside and outdoors

Stylish looks add a touch of flair to personal storage

Choice Elite Durable Affordable and dependable data access

Classic

Outstanding designs and consumer features enrich this product line.

43

44

USB FLASH DRIVES

Premium functionality and speed for business professionals

Extra-rugged designs for added protection both inside and outdoors

Stylish looks add a touch of flair to personal storage

Affordable and dependable data access

We exceed consumer expectations with user-focused designs, competitive pricing, and superb performance.

44

Choice Elite Durable Classic

45

No Limits To Your Memories When you need to charge up and save all your precious memories, ADATA is right there on the road with you.

Mobile Series: Sharing the Journey of Life!

USB OTG Flash Drives Power Banks

Smartphone Laptop Camera Video Recorder Tablet PC

Memory Cards Micro USB Cables

Power Banks USB OTG Flash Drives

MOBILE ACCESSORIES

The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones and tablets.

46

Micro USB Cables

47

MEMORY CARDS

XPG Premier Pro Premier

microReader SDXC/SDHC microSDXC/SDHC

XPG Premier Pro Premier

ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, PDAs and many other digital devices.

48

ADATA’s strengths are evident in the company’s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe.

By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company – one that places as much emphasis on people and relationships as it does on business and commerce.

Partner with ADATA