DIGITALCONSUMERS

4B+global internet users in 2018

41%of seniors are digital friendly

2xmore influenced by friends than

celebrities

Amazon got

2B+visits per month

6 hours per

dayonline

3B+social media

users in 2018

6.58connected devices per

person

ANYTIMEANYWHERE

NOFRICTION

DIGITAL INNOVATION

Beautiful Smart&

Empowered Travelers

No Stress Travel

End-to-End Travel

EmpoweredTravelers

Personalization

Transparency

Flexibility

Speed

Continuity

Control

Disparate content

Fragmented market

No last minute

End-to-EndTravel

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DesignDiscoverDefine

Destinations’ “ideal visitor”

Defining the “ideal visitor”

1. Your destination’s goals

Boost Arrivals Visitor Value vs. Volume Address Over Tourism Improve Sustainability through Decreased

Seasonality

For example:

Discover your “ideal visitor”

2. Who/Where are they?

Where are they from?

When do they start planning?

How far in advance do they book?

How long do they stay?Where do they travel to?

Gender Travel Group Nationality Age

18

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Design how you reach your “ideal visitor”

Social media Travel media Traveler Influencer Networks

Travel agents Travel documents

Create your custom audienceExclusive data for excellent targeting

Trip Dates

City

Country

Airlines

Hotels

Luxury

Family

Beach

Food & Drink

Arts & Entertainment

More…One of a million combinations

leading to a profile

Frequent traveler

Business traveler

Luxury traveler

Weekend traveler

Event traveler

Silver surfer traveler

Other available travel audience segments

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Destination weather research Destination activity researchDestination activity research

Meta flightsearch

Meta flightsearch

Airline.com

OTA searchOTA search Booking

Meta flightsearch

Travel blog

Video AdBrand Ad

Social Ad

Dynamic Display Ad

Booking date

30 days

Departure date Return date

14 days

Inspiration phase Research phase Booking phase Travel phase

Native Ad

“It´s a capital mistake to theorize before one has data”

How well is my destination performing?DESTINATION LITHUANIA

20% 22% 11% 19%

A i r Tr a f f ic Vo l um e S e a r ch Vo lu me* N i g h ts a t

D e s t in at ion

A i r S e a t C a p a c i t y

Y E AR OVER Y E AR GR OWTH 2018 vs 2017

* Search Growth compared to the global benchmark

The performance can be measured across different KPIs

and time periods. In this example we see the growth for

Lithuania 2018 vs 2017 in terms of:

Air Traffic Volume:

Search Volume:

Nights at Destination:

Air Seat Capacity:

Thank you!Join us in our innovation journey!

Julia BARRY

Thank youJoin us in our innovation journey!

Charoula Gkioka