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MEZZOMEDIA TREND REPORT 20 21

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Page 1: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

MEZZOMEDIA TREND REPORT

2021

Page 2: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

DATAECONOMY

COMMERCESHIFT

CONTENTSBIGBANG

2021 TREND REPORT

01 02 03

Page 3: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

DATAECONOMY

Page 4: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000
Page 5: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000
Page 6: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

MISSION :

Page 7: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

IoB (Internet of Behaviors)

•

•

DXP (Digital Experience Platform)

•

•

Page 8: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

AI

AI

Page 9: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

Z

1st PARTY DATA

2nd PARTY DATA

3rd PARTY DATA

ZERO PARTY DATA

Page 10: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

11

MEDICAL & HEALTH

SPORTS & FASHION

FOOD & BEVERAGE

IT PLATFORM & SERVICE

DATA

Page 11: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

COMMERCESHIFT

Page 12: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

O2O OMO

OMOO2O

GS

ONLINE

OFFLINE

ONLINE

OFFLINE

Page 13: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

CJ

Page 14: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000
Page 15: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

SME

Page 16: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

Kit MZ

MZ

232% 238% 852%GS

#IKEA #

Page 17: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

12

Page 18: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

CONTENTSBIGBANG

Page 19: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

BIGBANG

OTT IT

NETFLIX WATCHA PLAY DISNEY PLUS TVING WAVVE KAKAO TV VLIVE

MAU 7,250,000 MAU 1,520,000 MAU 2,800,000 MAU 3,430,000 MAU 750,000 MAU 1,890,000

Page 20: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

BIGBANG

•

•

•

•

•

•

•

•

Page 21: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

BIGBANG

DEVICE CREATIVE TOOL CHANNEL

Page 22: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

1

KAKAO VX NINTENDO - RING FIT ADVENTURE

66%

Page 23: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000
Page 24: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000
Page 25: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

SUMMARY

Page 26: PowerPoint 프레젠테이션 · 2020. 12. 15. · bigbang ott it netflix watcha play disney plus tving wavve kakao tv vlive mau 7,250,000 mau 1,520,000 mau 2,800,000 mau 3,430,000

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