2020

EXPERT LED CONTENT & PEER TO PEER REVIEWS

AUSTRALIA’S NO. 1 ONLINE BEAUTY DESTINATION

This pure play beauty environment is the ultimate go-to for

beauty lovers of all ages. BEAUTY/crew offers informative and

expert-led content, video and social that aims to inspire and

educate, as well as honest peer-to-peer recommendations that

help drive purchasing decisions.

TOTAL TOUCHPOINTS 321K

8,179ADUBS

136,852FACEBOOK

25,520INSTAGRAM

33,054EDM SUBSCRIBERS

$102,624HOUSEHOLD

INCOME

46AVERAGE AGE

DIGITAL

1.40DWELL TIME

Source: emma CMV Nov’19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan'20; Social media stats updated as at Jan’20

SAMPLING

The BEAUTYcrew product directory is the first port of call for beauty enthusiasts wanting to research products in more

detail before making their final purchase decision. It’s the ultimate tool to initiate and foster a connection between our

beauty community and your brand.

50 or 100 people from the 2,500 strong panel will be carefully selected to trial your product and their subsequent

reviews will be hosted within the BEAUTYcrew product directory.

BUILDING TRUST AND ADVOCACY BY TRIAL AND WORD OF MOUTH

Whether it’s searching the 37,000+ product reviews on site, or seeing the REVIEWcrew star rating logo across print, digital and televisions, our consumer

generated reviews have become the trusted stamp of approval for Australian women.

“

“

ALEX NOONAN

Content Director

What you receive:

• Targeted REVIEW/crew members to trial the chosen product and post reviews on

the product listing

• Star rating and REVIEW/crew dinkus which can be used across print advertorials,

as well as client owned assets

• Syndication of reviews/testimonials in realtime*

• Product listed in the BEAUTYcrew product directory

• Trial panel summary article written by BEAUTYcrew editorial team

• 100% SOV companion media ads on summary article page

• Driver to REVIEWcrew article page: On network

• E-newsletter inclusion – driving to REVIEWcrew results

BUILDING TRUST AND ADVOCACY BY TRIAL AND WORD OF MOUTH

50 PERSON crew

$19,000

100PERSON crew

$22,000

*Only if you have a partnership with Bazaarvoice otherwise small fee applies

AMPLIFY REVIEWS WITH SCALE AND REACH

& THE BEAUTY NETWORK

Your REVIEWcrew star rating and testimonials beyond the

BEAUTYcrew audience, an advertorial in any Pacific sister

publication can extend your reach.

The advertorial will include key testimonials, imagery and

brand messages to a highly affluent and engaged audience.

Media: page rate

Creative production: $500

In May and October, 50 of our top reviewers from the 2,500 strong panel are carefully

selected to trial a BEAUTY/crew SUPER/crew beauty box. This includes make-up, skincare,

haircare, sun care and fragrance. Your product will be mixed with other brands to help

minimise production cost for send out, however there will be product category

exclusivity.

The SUPER/crew beauty box is a beautifully branded box with tissue paper and a product

card explaining what the products are and how to best review them on the site.

Our top reviewers will be prompted to submit their reviews and this will be hosted within

the BEAUTYcrew product directory.

ENGAGING WITH BEAUTYcrew’s TOP REVIEWERS

We’ve harnessed the power of our most engaged, mostinfluential members – our SUPER/crew – to share

with women their thoughts on the best beauty products.Their authority can speak volumes when women are looking to make their beauty purchasing decisions.

“

“

CARLI ALMAN

Editor

What you receive:

TRIAL PRODUCT AND POST REVIEWS ACROSS BEAUTYCREW PACKAGE

INCLUDES:

• Postage for 50 products

• Photography of hero image of trial products

• Trial panel summary/overview and amplification:

– Content creation by BEAUTYcrew

– Social driver

– On-site amplification & e-newsletter (drives to trial panel

summary)

• 100% surrounding media on page

• Annual product directory listing

• Presented by “your brand” at bottom of page

• Article share functionality

• Cross device responsive experience

Please note: As this is being sent to our top 50 reviewers, clients will not be able to specify age,

colour of hair, etc. Use of star rating logo and reviews will be an additional charge of $5,000.

ENGAGING WITH BEAUTYcrew’s TOP REVIEWERS

$12,375

package

CREDIBILITY AND ADVOCACY THROUGH EDITORAL EXPERTISE

Leverage BEAUTY/crew’s beauty authority with BEAUTY/crew’s Editor Tried and Tested.

BEAUTY/crew’s editor will try and test your product and review, driving consideration of your brand’s product. The review will be hosted on the

BEAUTY/crew site and amplified through an Instagram Story with swipe up to article.

$21,000

Editor Tried & Tested

What you receive:

• Editor Tried & Tested wrap up article written by

BEAUTYcrew editorial team

• Guaranteed views and social amplification

• Editor Tried & Tested dinkus which can be used across print

advertorials, as well as client owned assets for 12 months

• Instagram Story with social boosting driving to summary

article

• 100% SOV companion media ads on summary article page.

INSTAGRAM STORYEDITOR TRIED & TESTED WRAP UP ARTICLE

EDITOR TRIED & TESTED DINKUS

EXPERIENTIAL

Bring to life your brand with influential consumers and an experiential Discovery Suite.

The experiential Discovery Suite includes a REVIEW/crew but instead of postage costs and sending out product this cost is swapped out

with a small event fee that includes a hotel room, catering, florals and allows consumers get a personalised consultation.

The Discovery Suite Experiential REVIEW/crew works well for brands that want to educate consumers about the product whilst also showing

how to use it with an expert. Consumers are more likely to resonate with your brand and generate word of mouth after the one-to-one

experience.

EXPERIENTIAL REVIEWcrew

• Journey of discovery of new scent

• Fragrance layering

• Personalized foundation shade matching

• Brow shaping

• Mini make-up tutorial

• Specific area e.g. contouring, looks for

your eye shape

• Mini facial

• Skin consultation

• Speed styling session

• Dry styling

• Braid bar

• Mini hair consultation

• Mini manicures

• Pedicures

• Hand spa

• Reflexology

• Back and neck massage

• Spray tan

• Body Scrub

The BEAUTY/crew Discovery Suites allows Dyson to engage and educate our REVIEW/crew through personalized consultations, sampling,

reviews and word of mouth.

BEAUTY/crew will take-over a beautiful hotel suite creating an intimate environment with 4 x 1 hour sessions with 5 people at each session.

The BEAUTY/crew Beauty Editor along with Dyson experts will provide 1-2-1 consultations educating our REVIEW/crew guests with a

masterclass on how to use the Dyson tool most effectively, whilst providing product to trial and review.

The package includes a 20 person REVIEW/crew, trial summary article, annual product listing and access to the star rating logo &

testimonials for syndication with retailers and use on marketing collateral.

CONSUMER ENDORSEMENT

Giorgio Armani Luminous Silk received 5 stars after their Discovery

Suite REVIEWcrew.

Hosted at ‘The Darling’ in Pyrmont, 20 women were foundation

shade matched and took away a gift bag with the foundation try

and review.

CASE STUDY

$23,800

investment

EXPERIENTIAL REVIEW/crew

REVIEWCREW VIDEO

With our REVIEW/crew members at this experiential event, there is

the opportunity to create user generated content with testimonials

on using the Dyson tool and video

A member from BEAUTY/crew will host the video, with testimonials

from real women and interviews with brand ambassadors.

The video will be embedded in the REVIEWcrew trial panel

summary article and product page within the product directory for

further amplification. The client can utilize the video across their

owned platforms for 12 months.

The video will be amplified across the BEAUTY/crew social channels

with guaranteed reach.

Includes editor host, videographer, lighting, story board and

editing.

Note: No studio included as it will be filmed at the Discovery Suite hotel/location.

CLICK TO

PLAY

Additional

$10,000

VS Sassoon Digital Sensor Range received 5 stars after their

Discovery Suite REVIEW/crew, the campaign content was captured

in a REVIEW/crew video with consumer testimonials and event

footage.

CASE STUDY | VIDEO

SOCIAL DISCOVERY

Whether its trying something new, or nailing the basics to create the classic party festive looks, BEAUTY/crews trending property educates our audience through a

step-by-step guide giving her the tools to recreate and add to their own beauty repertoire. With a highly saturated beauty market, leverage the credibility of

BEAUTY/crew editorial to inspire her and influence her consideration set at the checkout.

Tuesday Tutorial

Tuesday Tutorial: A visual

how-to on trending

party/festive season looks.

Published on Instagram

grid with amplification on

site.

Digital Branded Content Article :

Party/festive season looks – with a step by step guide to

recreating the look with focus on product(s) to recreate this.

Social only investment:

$11,500

Total value:

$15,800

Social & Digital

package:

$23,500

Total value: $59,710

SOCIAL

STOP-MOTION GIFINSTAGRAM STORIES

(PRODUCT)INFOGRAPHIC

Social starting

from

$5,000

85,000 imps

SOCIAL

FACEBOOK PICK YOUR PATH

CANVASFACEBOOK DRIVER POSTS FACEBOOK CANVAS

NEW LAUNCHES

REACH HER IN THE RIGHT ENVIRONMENT & CREATE CONTENT SHE ENGAGES WITH

Consumers today are doing more research and reading up on the beauty

products and services more than ever before; as a result, they are more in tune

with ingredients and technology. While natural beauty products continue to be

popular with a growing number of consumers, many are choosing to get

back to basics by shopping niche brands that are locally-sourced and produced.

This “going green” trend has now become a lifestyle choice.

We know what consumers are searching and buying and with that in mind,

BEAUTYcrew is launching a dedicated Natural Beauty channel.

The Natural Beauty channel will be home to all the best natural beauty content.

Whether you are a beauty novice who wants to know what natural ingredients

are good for your skin, to the beauty enthusiasts who is looking for the best

local organic beauty brands this will be the destination that has it all.

The NATURAL BEAUTY channel

DISPLAY MEDIA

Package inclusions:

NATURAL BEAUTY PRODUCT DIRECTORY

The NATURAL BEAUTY channel

1x month takeover of the Natural Beauty channel

“NEED IT NOW” HOMEPAGE MODULE

Inclusion in the weekly “Need it Now” Natural Beauty

homepage mention

Up to 30 products added to the product directory

DIGITAL CONTENT

PRODUCT DIRECTORY LISTING FOR REVIEWS

Content article with guaranteed pageviews and social

amplification, 2x editorial mentions throughout the year

E-commerce link to buy . Opportunity for organic reviews.

Clean & natural credentials detailed in product description

SOCIAL DISCOVERY

Instagram Story series with

social amplification.

Inclusion in the monthly Natural

Beauty glossary with social

amplification.

INSTAGRAM STORY INSTAGRAM POST

Packages starting

from $20,000

COMPETITION PAGE

COMPETITION DRIVER ONSITE

The NATURAL BEAUTY competition

REVIEW-TO-WIN COMPETITION

An exclusive “Review-to-win” competition, providing the client

exposure within the Natural Beauty channel and offering the audience

an opportunity to win 1 of 10 Natural Beauty products. In exchange for

providing $3,000-$5,000 value of product, BEAUTYcrew will provide:

• professional product shoot

• 2x Instagram posts

• 2x Instagram Stories

• 2x EDM mentions

• 2x EDM banner ads

• 2x Solus EDM to the BEAUTYcrew database

• Competition page on www.beautycrew.com.au

• Homepage Carousel for 1 day

• Homepage Competition tile for 1 day.

Creative examples:

EDM BANNER

PRODUCT SHOOT

INSTAGRAM POSTSOLUS EDM

$8,000

Valued at

$36,700

JOIN THE BEAUTY EDITORS TO TALK ALL THINGS BEAUTY

GET LIPPY podcast

Do you love beauty?

Then tune into Get Lippy, a podcast that brings together 3 of Australia’s leading editors from marie claire, InStyle and BEAUTYcrew to lift the lid on all things beauty.

Each week, we’ll be bringing you the new products that have our tick of approval, plus we’ll be dissecting all of those trending beauty topics and whether or not they’re worth the fuss.

TOTAL COST = $20k - 4 WEEK PACKAGE

5 STAR REVIEW ON

APPLE PODCASTS!

Exclusive partnership over a 4 week period which covers any episode

within the podcast series.*

INCLUSIONS:

▪ 2 x bespoke 1” host read scripts*

▪ Intro + outro ‘brought to you by’ reads

▪ Roadblock advertising on editorial articles

▪ ‘Brought to you by’ on all promotion activity

▪ Cross promotion teaser in relevant podcasts across ACAST portfolio

▪ Premium marketing support and social amplification

▪ 4 new episodes released during campaign period**

DIRECTORY LISTING package

BUILDING TRUST THROUGH ORGANIC REVIEWS

The BEAUTYcrew product directory is the first port of call for beauty enthusiasts wanting to research

products in more detail before making their final purchase decision.

It is the ultimate tool to initiate and foster connection between our beauty community and your brand.

Included is an exclusive “Review-to-win” competition EDM, offering the audience an opportunity to win

1 of 5 branded product packs (total value $500) to drive brand awareness and organic reviews for the

products.

DIRECTORY LISTING package

OPTION 1

PRODUCT DIRECTORY REVIEW-TO-WIN

COMPETITION

Hero competition

mention in editorial

newsletter

Up to 30 products added to

the product directory with link

to website or preferred retailer

INSTAGRAM STORY

Boosted Instagram with

product inclusion

$8,000

OPTION 2

ONLINE ARTICLE

Digital branded article with 10,000

page views and social

amplification

$17,000

DIRECTORY LISTING package

PRODUCT DIRECTORY REVIEW-TO-WIN

COMPETITION

Hero competition

mention in editorial

newsletter

Up to 30 products added to

the product directory with link

to website or preferred retailer

INSTAGRAM STORY

Boosted Instagram Story

with product inclusion

OPTION 3

EDITOR TRIED AND TESTED

Digital branded article with 5,000

page views and social

amplification

$22,000

DIRECTORY LISTING package

PRODUCT DIRECTORY REVIEW-TO-WIN

COMPETITION

Hero competition

mention in editorial

newsletter

Up to 30 products added to

the product directory with link

to website or preferred retailer

INSTAGRAM STORY

Boosted Instagram Story

with product inclusion ROS display advertising on across BEAUTY/crew– run

over 4 weeks (50,000 impressions in total)

ROS DISPLAY

Instagram Story with 85,000

impressions

Editor Tried & Tested dinkus which

can be used across print

advertorials, as well as client owned

assets for 12 months

THANK YOU