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FOOTBALL IN INDIAFOOTBALL IN INDIA
“Has the sleeping giant,that is India, begun to stirat last?”
- Mr. Sepp BlatterFIFA President
ATTENDANCETOURNAMENT # OF SPECTATORS IN THE STADIUM
I-League Derby at Kolkata 95,000
Oliver Kahn Farewell match 120,000
National Football Championships Final 25,000
Women’s Nationals Finals 10,000
ONGC Nehru Cup Final 25,000
AFC Challenge Cup Final 20,000
23
EVENT• India’s premier club football competition • 14 clubs in 2009-10 season. • Played for 8 months , home & away
basis, September to April• Winner represents India in the AFC
Champions League • Total 182 Matches, televised games 50
I-LEAGUE
24
EVENT• Inter-state annual football
competition • Quarterfinal League to be followed
by semis & final• 15 matches Live
SANTOSH TROPHYPrestigious Interstate competition
25
EVENT• India’s FA-Cup style tournament• To be held in Guwahati, Assam in
December 2009• 27 matches Live
FEDERATION CUP
26
EVENT • International tournament – August,
Alternate year• Next Scheduled in August 2009• 6 teams, round robin, with Semis
and Finals• 10 matches telecast Live.• Venue: New Delhi – Ambedkar
Stadium
NEHRU CUPInternational tournament held in India
NATIONAL SUB-JUNIOR FOOTBALL CHAMPIONSHIP FOR
‘MIR IQBAL HUSSAIN TROPHY’
• Under-15 years• 33 State Teams• Annual Tournament
33 STATESplay the inter-state tournament for
Mir Iqbal Hussain Trophy
INDIAN JUNIOR NATIONAL TEAM
TOURNAMENT STRUCTURE
PROPOSITION• Integrate Coca-Cola’s sporting objectives with
the network and authenticity of the AIFF• Coca-Cola to own the sub-junior championships
for ‘Mir Iqbal Hussain Trophy’• Coca-Cola becomes the grassroots partner and
claims the title of the sub-junior championship
ACTIVATIONEvent Rights
• Coca-Cola get the title rights to the U15 National Championships for ‘Mir Iqbal Hussain Trophy’
• Coca-Cola to get on-ground branding rights for the National and Regional Championships