Part II: Business environment analysis with ESRI Business Analyst Desktop

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University

Presentation topics This presentation will cover: The decision scenario for Living in the Green Lane Relevant business GIS tools and tasks Chapter 2: Thematic mapping with ESRI Business

Analyst wizards and layer propertiesCreate a study layer within a projectDesign a pie chart map with a BA wizardDesign a thematic map with a BA wizardNormalize data in a thematic map Edit map symbology with the Layer Properties box

Presentation Topics (cont.) Chapter 3: Advanced thematic mapping and

symbology; creating datasets, dynamic ring analysis Select fields and geographic areas for display Export selected areas and data to a customized shapefile Design thematic maps based on new shapefile Create new data fields, populate them with values, and

Symbolize them in thematic maps Symbolize home and shopping center point feature Use Dynamic Ring Analysis and Site Prospecting tools to identify and

explore attractive locations Add satellite imagery to the project with ArcGIS Online

Evaluation of ROI for business GIS analysis Business GIS learning goals and skills

LITGL Decision ScenarioLiving in the Green Lane’s owners, Janice Brown and Steven Bent must:Prepare a business plan for their enterprise to secure financial supportUnderstand the consumer and competitive environments of the Twin Cities area more fullyIdentify attractive market areas based on data attributes specific to their business modelDemonstrate to potential investors that they have assessed their market environment fully and identified potential profitable sites accurately

Relevant business GIS tools and tasks Defining a study area for a business GIS research project Creating customized datasets for the project and calculate

attributes relevant for this enterprise Designing thematic maps that accurately represent the

consumer environment by displaying:The appropriate variables, normalized where necessary Appropriate classes, intervals and colorsWhere necessary, properly designed charts and graphs

Symbolizing businesses, transportation systems, and retail centers that affect the competitive environment

Using specialized analysis tools to identify potentially attractive sites and develop reports for them

Chapter 2: Thematic mapping with Business Analyst wizards and layer properties

In this chapter, you will perform the following Business Analyst Desktop tasks:

Create a study layer within a projectDesign a pie chart map with a BA wizardDesign a thematic map with a BA wizardNormalize data in a thematic mapEdit map symbology with the Layer Properties box

Creating study area and chart maps

Using BA Wizard to create thematic maps and normalize data

Designing thematic maps with layer properties

Chapter 3: Advanced thematic mapping and symbology; creating datasets, dynamic ring analysis

In this chapter, you will perform the following Business Analyst Desktop tasks:

Export selected areas and data to a customized shapefile Design thematic maps based on new shapefile Create new data fields, populate them with values and

symbolize them in thematic maps Symbolize home and shopping center point feature Use Dynamic Ring Analysis and Site Prospecting tools to

identify and explore attractive locations Add satellite imagery to the project with ArcGIS Online

Selecting attributes and areas,exporting custom shapefile

Calculating new attributes,mapping customized data

Dynamic rings, site prospecting, ArcGIS online imagery

Evaluation of ROI for business GIS analysisThis chapter is the beginning of a decision process that culminates in the selection of a site for the first Living in the Green Lane store at the end of chapter 5.

For this reason, ROI considerations for the entire process are addressed there.

Business GIS learning goalsIn this exercise, you will learn about: The value and basic design features of thematic maps, including point

symbolization The types of data available in Business Analyst Desktop and how to select

appropriate measures for specific business analysis The value of normalization, when it is appropriate, and some common

normalization attributes The classification schemes available in Business Analyst, and how they affect

the display of attribute data The value of manipulating standard demographic data to create attributes

relevant to specific business problems The value of integrating multiple data sources into a comprehensive,

comprehensible map document The value of using imagery resources to understand areas of interest more fully

Business Analyst Desktop skillsIn this exercise, you will learn to use Business Analyst to: Create a study area for a business environmental mapping project Design graph maps and thematic maps with the Thematic Mapping Wizard and

Layer Properties options Use Layer Properties options to map point feature attributes Extract custom datasets for specific business problems Create customized shapefiles, calculate new attributes from existing ones, and

use them to create thematic maps Integrate layers displaying population characteristics with business information

layers to create comprehensive maps of an enterprise’s business environment Use the Dynamic Ring and Site Prospecting tools to discover favorable

potential retail locations Access imagery layers from ArcGIS Online and integrate them into map

documents.

Part II: Business environment analysis with ESRI Business Analyst Desktop

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University