powerpoint-präsentation · title: powerpoint-präsentation author: grafik created date: 6/25/2020...

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Austria #Business Location Birgit Reiter-Braunwieser Dana Höller-Lipkova June 2020

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Page 1: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Austria#Business Location

Birgit Reiter-Braunwieser

Dana Höller-Lipkova

June 2020

Page 2: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

ABA -Who we are

Austria’s federal consulting

company for international

investors

Free of charge assistance and

information

All sectors and all type of

companies

30 experienced employees

International network

Strong collaboration with regional

agencies

Page 3: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Austria is a strong industrial

location

Tourism: 15 %Industry: 29 %

As a percentage

of GDP 2019

Page 4: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Top 5 industry sectors

Electro /Electronics10,9%

Machinery23,3%

Vehicles9,3%

Food6,2%

Chemicals9,2%

Source: Austrian Chamber of Commerce, % of total production

Page 5: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Which German-speaking city has the largest

student community?

Vienna 10%

191,900 students

1.9 m. inhabitants

Munich 8%

127,500 students

1.6 m. inhabitants

Berlin 5%

192,100 students

3.6 m. inhabitants

Page 6: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

AustrianDo you know

Companies?

Page 7: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Hidden Champions

▪ among top 3 in the global market

▪ or number 1 in Europe

▪ Annual turnover below 3 billion €

▪ HQ in Austria

▪ Barely known in public (niche

products, mostly B2B)

▪ Privately owned

200 Austrian Hidden Champions w/ annual

Sales < 200 Mio €

& 65 World & European Market Leaders w/

Sales > 200 Mio €

Page 8: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Rosenbauerworld’s leading manufacturer of systems for firefighting & disaster protection;

Staff: > 3,500

Sales network in >100 countries

Sales worldwide: 909 Mio €

Page 9: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Blumone of world’s leading manufacturer of furniture fittings;

Staff: 6,000 in Austria & 8,000 worldwide

Sales worldwide: 1.8 b. €.

Page 10: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Frequentisworld leading manufacturer of communication & information systems for mission critical

applications (civil aviation, defense, public safety, maritime & public transportation

markets);

represented: > 50 countries

staff: 1,800 (mostly in Vienna)

Sales: 294 Mio €

Page 11: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Foreign companies

are important

3.4 % of companies

21.0 % of employees

28.5 % of personnel costs

29.6 % of production value

42.1 % of R&D staff

53.1 % of R&D expenditures

Source: Statistik Austria 10/ 2019

Page 12: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Every second BMW and MINI is powered

by an engine made in Austria

BMW

Page 13: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Why Austria?Five reasons for international companies

Market: Austria astest market for theDACH region; strong B2B as well as B2C market

Framework conditions Qualified & flexible employees

Finance & Support

Innovative technologies & competitive businessenvironment

Page 14: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Strong purchasing power

Austria: 128EU: 100

2019

Source: Eurostat

Page 15: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Your Ideal Access to

German Speaking Markets

100 m.

German

speaking

consumers

Page 16: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Why Austria?Five reasons for international companies

Market: Austria as test market for the DACH region; strong B2B as well as B2C market

Framework conditions:Stability, security, legal framework, efficientpublic administration

Qualified & flexible employees

Finance & Support

Innovative technologies & competitive businessenvironment

Page 17: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Source: CBRE 2019

Affordable officesTotal occupation costs/m² per year in EUR

287

366

371

397

412

460

479

706

904

1055

1609

1888

2134

3087

Bucharest

Vienna

Copenhagen

Budapest

Prague

Berlin

Brussels

Zurich

Moscow

Paris

Tokyo

NYC

London

Hong Kong

Page 18: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

• Corporate tax rate: 25%

• Modern group taxation

• Tax premium for R&D: 14%

• No trade tax

• Double taxation treaties

Investor-friendly tax system

Page 19: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Why Austria?Five reasons for international companies

Market: Austria as test market for the DACH region; strong B2B as well as B2C market

Framework conditions Qualified & flexible employees

Finance & Support

Innovative technologies & competitive businessenvironment

Page 20: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Talent: qualified and productive personnel

• Productivity 16% above EU

average

• Motivation rank 4 worldwide

• Dual education:

apprenticeship

• Vocational schools (HAK, HTL

unique to Austria)

• Dense network of 12 private

and 22 public universities

• Modern and flexible labour

law

Page 21: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Median employee tenure

Source: OECD, Bureau of Labor Statistics, 2018

12,2

10,9

10,3

10,2

10,0

8,1

8,0

7,2

6,0

4,2

Italy

France

Germany

Austria

Spain

Sweden

UK

Brazil

SouthKorea

USA

In years

Page 22: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Why Austria?Five reasons for international companies

Market: Austria as test market for the DACH region; strong B2B as well as B2C market

Framework conditions Qualified & flexible employees

SupportInnovative technologies & competitive businessenvironment

Page 23: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Austria: +66%EU: +16%

Austria invests in innovationIncrease of R&D expenditures 2000 - 2017

Page 24: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Direct incentives

Mixture between cash grants and subsidized low interest rate loans

→ project-based

→ up to 60%

Indirect incentive: Research Premium

Tax credit: 14%

Costs of staff and material for in-house research or outsourced to Austrian research institutes

Expert opinion by FFG required

For any company!

Funding for R&D – Unique!

Page 25: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

The columns of the Austrian funding scheme

Investments R&D Environment Inter-

nationalisation

Public incentives

Regional level

Federal level

EU programmes

Page 26: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

Why Austria?Five reasons for international companies

Market: Austria as test market for the DACH region; strong B2B as well as B2C market

Framework conditions Qualified & flexible employees

Financing& Support

Innovative technologies & competitive businessenvironment

Page 27: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

First Contact Evaluation Implementation

General information on Austria

Market data

Legal and fiscal framework

Fact-finding missions

Regulations and labor costs

Site selection

Real estate

Consulting on subsidies

Trade licence

Useful contacts

Assistance in obtaining federal subsidies

Assistance with permits

Ways to find personnel

…for all sectors and types of business from commercial to R&D!

ABA offers fast, non-bureaucratic consulting and services – free of charge

Page 28: PowerPoint-Präsentation · Title: PowerPoint-Präsentation Author: Grafik Created Date: 6/25/2020 1:12:46 PM

ABA – Your Personal Guideto the Business Location Austria

Birgit Reiter-Braunwieser

Director Central and Eastern Europe

Tel.: +43-1-588 58-52

[email protected]

www.investinaustria.at

Dana Lipkova

International Advisor Slovakia

Tel: +43 699 18 212 416