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Embracing Generational Differences
Improving Lives. Improving Texas.
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Click to add title• “As is the generation of leaves,
so too of men: at one time the wind shakes the leaves to the ground but then the flourishing woods gives birth and the season of spring comes into existence; so it is with the generations of men, which alternately come forth and pass away.”
Homer, lliad, Sixth Book
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Click to add title
• “A generation can be defined as a group of people born roughly within a twenty year time period during the same era in history.”
Conrington & Marshall, 2004
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Generational Identification
“To indentify the persona of a generation, look for these attributes: perceived membership in a common generation; common beliefs and behaviors; and a common location in history.”
Howe & Strauss, 2000
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“Cuspers”• Persons born within 3-5 years
of a generational divide are referred to as “Cuspers” and may favor and display characteristics from both relative generations. They are the folks that cement the generations together. They function as mediators, translators, and mentors.
Lancaster & Stillman, 2003
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How We Learn About Others• Learning Style Inventories• Work Profiles• The Myers-Briggs evaluation • Personality Profiles• Educational Backgrounds• Race and Ethnicity • Generational Studies
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Generational Timeline 1901-1942
– Traditionalists, Veterans, GI’s, Matures, Silent or Greatest Generation
1943-1960– Baby Boomers or Boomers
1961-1981– Generation X, Generation 13, or
X’ers
1982-2005– Millenials, Echo Boom, Generation Y,
Baby Busters, Generation Next
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Text with pictures
“A generational identity is a state of mind shaped by many events and influences. Only you can define what generation you fit into.”
Lancaster & Stillman, 2003
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The Traditionals 1901-1942Population: 75 million (41 year period)
Significant Events
• Industrial Age Black Tuesday• WWI Great Depression• Prohibition The Dust Bowl• Roaring Twenties New Deal• Women’s Right to Vote KKK• Manufactured Automobiles• Social Security Act of 1935
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Places• On the farm• In the city• Small Town America• Around the Radio• Europe• Speak Easys• Detroit• California
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Science and Inventions
• Newspapers• Blood Banks & Transfusions• Radio • Electricity• Automobiles • Refrigeration
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Heroes• Teddy Roosevelt • Booker T.
Washington • Henry Ford • Jim Thorpe • Yankee’s • Babe Ruth• Jesse Owens• Babe Didrickson• Joe Di Maggio• Joe Louis• Franklin D.
Roosevelt• Eleanor
Roosevelt
• Glen Miller• Bing Crosby• Ella Fitzgerald• Betty Crocker • Edward R. Murrow• John Wayne • Bob Hope• Betty Grable • Irving Berlin• Lena Horne• Shirley Temple • Jimmy Stewart • Dwight Eisenhower
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heroes continued…
• F. Scott Fitzgerald
• Hemmingway• Steinbeck• Dr. Seuss• Einstein• Will Rogers
• Military Service Men
• Firemen• Policemen• Clergy• Nurses• Doctors
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Traditional Attitudes
• Duty, honor country
• Sacrificial • God fearing • Thrifty
• Patriotic • Patient• Loyal • Respectful • Partnered for
greater strength
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Concerns
• Intense Military Attitude
• Top Down Leadership
• Chain of Command
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Baby Boomers 1943-1960
• Pearl Harbor • Rationing • D-Day• V-E Day • Cold War • Baby Boom• GI Bill
• Domestic Airline Service
• Korean Conflict • America’s
Education System Overhaul
• “Under God” • Anti-Communism
Era• Birth Control Pill
Approved by FDA
Population: 80 Million (Within 17 Years)
Significant Events
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Places• Normandy• Iwo Jima• Hiroshima/Nagasaki• College • In front of the TV • Vietnam • Space• Suburbia
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Science and Technology• Television • Penicillin• Telephones• Freezer Storage • Transistors• Polio Vaccine • Satellites • Airline Industry
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Heroes & Influential People• FDR• Harry S.Truman • Frank Sinatra • Dinah Shore • Nat King Cole• Dezzie Gillespie • Billy Holiday • Ella Fitzgerald • Elvis• Buddy Holly• Walt Disney
• Father Knows Best
• Ozzie and Harriet • I Love Lucy• Lassie • American
Bandstand • Ed Sullivan• Katherine
Hepburn • Cary Grant • Clark Gable • John Wayne
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heroes continued…
• Jackie Robinson
• Hank Aaron• Mickey Mantle• Rosa Parks • Dr. Martin
Luther King• Dr. Jonas Salk
• Dr. Benjamin Spock
• Barbie • Donald Duck• Walter Cronkite• John F.
Kennedy• Jackie Kennedy
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Boomer Attitudes
• Idealistic • Optimistic • Challenge the
Status Quo• Anti-
Communism
• Fix what’s wrong with America
• Civil Rights for All
• Work my way to the top
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Concerns• Highly
competitive • Privileged • Work-a-holics • Committed • Challenge
Authority • Change in
command
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Generation X 1961-1981 Population: 46 Million (Within 20
years) Significant Events
• Birth Control Pill • Race for Space• Bay of Pigs• JFK Assassination • Supreme Court Rules
on Prayer in School• Women’s Lib 1963 • Civil Rights Act of
1963 • Immigration Act of
1965 • Equality of
Education Opportunity Report
• The Draft• Anti-War Movement • “Bad Child” Movies• Hippie Movement • RFK & MLK
Assassinations • Woodstock • Walk on the moon • Kent State • School Integration
and Busing • Voting Age lowered • Roe v Wade
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events continued...
• Global Energy Crisis • US Record
Recession • Death Penalty
Voted Constitutional
• Love Canal• Test Tube Babies• Three Mile Island • AIDS-Global
Epidemic
• O’Conner Appointed to Supreme Court
• Triple Divorce Rate
• Increased Single Parent Household
• The Disappearance of Children
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Places
• Cuba• Vietnam • Dallas • Supreme Court • Los Angeles• Memphis• Woodstock • The Moon
• Kent State• Watergate • Gas Lines• Love Canal • Three Mile
Island • The World• The Universe
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Science and Technology
• Microwave • AM/FM Radio• Modular
Synthesizers • Computers• Floppy Disks • Microprocessor
s
• Atari • VCR’s • Jumbo Jets• Neutron Bomb • DNA Discovered • Test Tube Baby • First Heart
Transplant
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Heroes and Influential People• John and Jackie
Kennedy • Robert Kennedy• Martin Luther
King Jr. • Lyndon Johnson• Richard Nixon • Ford• Carter• Neil Armstrong• The Sierra Club• Gloria Steinem• Maya Angelou
• Elvis • Beatles • Neil Sedaka • Gladys Knight and
the Pips • Supremes• Temptations • Peter, Paul, and
Mary• Beach Boys• Aretha• Janis Joplin
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influences continued… • Credence
Clearwater Revival
• Grateful Dead • The Eagles• Audrey
Hepburn• Andy Griffith • Sean Connery• Katherine Ross• Dustin
Hoffman• John Travolta
• Star Wars• The Graduate• The Godfather• Rocky and His
Friends• Beverly
Hillbillies • Star Trek • Saturday
Night Live• Disco
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Xer Attitudes
• Skeptical • Independent • Self Reliant • Resourceful • Self Starters • Cautious
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Concerns
• Independent • Demanding • Personal
Agenda’s • Anti-Institution • Self-
Commanding
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Millennials 1982-2005 Population: 76 Million (In 23
Years)
• Heart Transplant • “Sweet Baby”
Movies• Challenger • National Debt-all
time high• Nuclear Weapons
Treaty• Hubble Telescope • Fall of Berlin Wall • Operation Desert
Storm • Merger/Corporate
& Healthcare
• Internet• Waco, Branch
Davidians • Oklahoma City
Bombing • Landing on Mars• Dolly the Cloned
Sheep • Clinton and Lewinski• Columbine • Celebrity
Pregnancies • 9/11• Irag War or
Terrorism
Significant Events
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Places
• Berlin• Kuwait • Cyber Space• Waco• Oklahoma
City
• Mars • Littleton, CO• New York• Washington • Pennsylvania • Iraq
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Science and Technology • Heart
Transplants & Bi-passes
• Hubble Telescope
• 24 Hour Journalism
• Fax Machines • Cell Phones• Nintendo • Fertility Drugs
• Satellite Access • Internet• Digital Cameras • Cloning • Palm Pilots• Personal
Computers• Wireless• Text Messaging
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Noted Influences • Reagan• Bush• Clinton• Colon Powell• Wonder Years• Full House• Saved by the
Bell• Family Matters• Home
Improvement • Cheers • Seinfeld • Friends
• Hip Hop• Milli Vanilli • MC Hammer• Madonna • Boyz II Men • Garth Brooks • N Sync • Oprah Winfrey• Martha Stewart• Prince William• The Hilton
Sisters
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influences continued….
• Michael Jordan • Sammy Sosa• Tiger Woods• The Williams
Sisters• Dale Earnhardt Jr.• Bart Simpson • The Olsen Twins• Bill Cosby • Pamela Anderson • Leonardo Di
Caprio• Cameron Diaz • Brad Pitt
• Jennifer Lopez• Jessica Simpson • Usher• Spielburg • Michener • John Grisham • Danielle Steele • Tom Clancy• Steven King • J. K. Rowling• Computer
Language
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Millennial Attitudes
• Safety First• Expectant• Optimistic • Idealistic • Empowered • Confident
• Cautious • Appreciate
Diversity• Realistic • Team Players• Respect
Authority • Rule Followers• “Its Cool to be
Smart”
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Concerns
• Decisive • Steadfast • Collaborative
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So What?
• What’s the Big Deal?• Who Cares?• What’s in it for me?
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“The next time you bump into someone from another generation to whom you don’t relate to, stop and remember that no one is right or wrong, we’re just different.”When Generations Collide, 2003Only then will you be able to embrace generational differences
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“There is a mysterious cycle in human events. To some generations much is given. Of other generations much is expected. This generation has a rendezvous with destiny.”
-Franklin D. Roosevelt, 1936