•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

6 Core Business Section Activities

Education Employment Membership Player

Development

Section

Operations/Admin

Tournaments

•

•

•

•

•

•

Initiative Criteria

Protect and enhance the NENY PGA brand and PGA brand overall

Help our members directly or indirectly

Develop new golfers, promote the game of golf and/or make it more fun and enjoyable

Position the NENY PGA professionals as leaders in the business, teaching and playing of the game

Strengthen perception of NENY PGA Member’s value to facility owners and operators

Tier Definition

1. Immediate Action Meets all initiative criteria; provides strong rate of return; largest potential impact against Section’s mission and financial health

2. Secondary Action Meets 3 or more initiative criteria; essential to specific core business section activity group goals but impact does not necessarily extend across other core business activities.

3. Long Term Action Initiatives that are very singularly focused and limited in return, or are tests that could lead to larger long-term impact

4. Business Necessary: Does not necessarily fulfill criteria or fit within mission, but is necessary for management of every day business

5. Opportunistic: Time-based

Product Long Term Product Strategies Criteria for Success Tier

EducationContinue to offer quality seminars of approx. 15 MSR

opportunities annuallyEngaged Educ. Committee 1

Education

Continue historic education report of past

topics/speakers for future committees and planning

purposes

NENY Staff 1

Education

Utilize PGA Golf Magazine Golf Prof of Year – as

presenters/resources at NENY Fall Forum and make

annual program on the schedule and fill out

programming with other NENY special award winners

Engaged Educ. Committee/Confirm with

former NENY PGA Golf Prof of Year1

EducationCreate a completed 2020 Education schedule for

promotionEngaged Educ. Committee 1

Education

Begin establishing and offering Education Cracker

Barrell Sessions - as core of Education Programming

using PGA members as presenters

Staff/Current Educ Committee 1

Education

2019 Topics to Include

World Handicap System seminar with new WHS

effective for 2020 and by July 2020

Staff/Current Educ Committee & NYSGA 1

Education

Continue staple programming – Fall Forum; H.S. Golf

Coaching Seminar; PGA HOPE training,Staff/Engaged Educ. Committee 1

EmploymentFormalize and build relationships with local key clubs/groups as employers and includein meetings/educ programs, etc.

Utilize Section Meetings & Education for General Employer/Facility inclusion

3

Employment

Perform activities (Career Counseling) in conjunction with Education goals to become more pro-active and learn more about individual jobs/facilities

Engagement by Committee & Board leaders/Staff/ED

1

EmploymentDetermine a method of communication/data collection of Career Counseling meetings and info

Staff/PGA Career Consultant/Committee 2

EmploymentEducate members on new PGA Career Services changes – PGA Job Board and elimination of CareerLinks

Engagement by Committee & Board leaders/Staff/Career Consultant

1

EmploymentEducate & Completion of Job Survey for PGA Membership on PGA.org profile to tailor employment positions for viewing

Staff/Committee/Board/Career Consultant 1

EmploymentCreate a Mentoring Program and Assign Associates to Committee Members to check in quarterly on progress

Engaged Committee Members & Associates & Head Pro

2

Product Long Term Product Strategies Criteria for Success Tier

Product Long Term Product Strategies Criteria for Success Tier

MembershipReview Special Awards Program Mission and Committee Structure

* Transition Awards into Stand Alone Event

Propose and create new Special Awards Committee

1

MembershipDetermine if any NENY PGA Members Seek national awards recognition and determine action steps to assist achievement

Committee/Member/StaffEngagement

2

MembershipReview Section Membership Dues particularly life member classifications

Board/Staff 1

MembershipUtilize Open Water for 2021 Special Awards Nominations a s a tool

Staff & PGA HQ Staff 3

Player Development Grow PGAJL teams/junior numbers Player Development Staff & PGA Jr League Manager & Committee

1

Player DevelopmentHelp administration/planning and market and promote of DCP Sub Regional & PGAJL Northeast Regional Champ

Staff/PGAHQ Dept. Staff 1

Product Long Term Product Strategies Criteria for Success Tier

PlayerDevelopment

Increase Golf InSchools Programming and track #s, create consistent annual re-certification for PE Instructors and relationships

Staff/Committee/BOCES/ 2

PlayerDevelopment

Increase PGA HOPE Chapters Staff/PGAReach Dept Staff 1

Player Development

Increase KidsPlay Winter League opportunities

Staff 3

Player Development

CRGCOA Funding utilization of funds back to course owners via PGA Reach NENY programming opportunities

NENY Staff & Committee & Board 2

Player Development

Secure WNYT Junior Golf Tips Segment and find a sponsor to tie in

Staff/WNYT sports news reporter 1

Player Development

Educate membership on opportunity to use specialized equipment (nets; inflatables; Short Golf kits, etc.)

Staff/Board/Committee1

Player Development

Establish members to take ownership of Golf In Hospitals programming

Player Development Staff/VP 1

Player Development

New York State High School Section 2 Girls Golf administration of Section Champ

Staff/Committee/Other Interested non-PGA supporters (Golf Coaches)

1

Section Operations

Complete process and file for IRS 501c3 approval of PGA Reach NENY entity

Establish community based programming, separate board with key stake holders/supporters

1

Section Operations

Confirm Long-term lease for section office with TOC

Staff/TOC leaders/Board 1

SectionOperations

Monitor and review section’s investment funds with a tied in membership education/benefit*help determine future plans/goals

Increased % earned 1

Section Operations

Complete and comply with operational PCI compliance procedures for all related registration activities

PGA – Presidio satisfaction 2

Product Long Term Product Strategies Criteria for Success Tier

TournamentEducate and learn Blue Golf’s Benefits more to members and section operations advantage

Staff 1

TournamentSelect 3-5 event sites through the season and provide complimentary lunch to maintenance staff

Staff 1

TournamentEnhance member's tournament experience

Increase membership satisfaction and participation #s

2

TournamentInvest in course conditions and amenities to drive value proposition

Increase in customer satisfaction and retention levels

2

TournamentCreate a cohesive schedule of events mixing majors and Classics and Pro Ams

Secure quality playing and POY point opportunities

3

TournamentCreate and secure new revenue streams of sponsorship

Increased Professional Prize Purses 3

Product Long Term Product Strategies Criteria for Success Tier