powerpoint presentation · crisis resource shortage politics & legisla tion public policies...

@kjaerglobal @amadigital #FutureNow

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THE FUTURE IS NOW Marketing in the 4 P Economy of People, Planet, Purpose and Profit

12_2018 | AMA 2018 | FUTURE NOW | © kjaer-global.com @kjaerglobal @amadigital #FutureNow

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WHAT: Navigating in a Liquid Society

Tomorrow’s map of successful marketing will evolve

around emotional intelligence and meaningful dialogueP

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2. Social 3. Emotional

4. Spiritual1. Scientific

Analysis Synthesis

Detailed Holistic

Rational Intuitive

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HOW: Multidimensional Thinking

* People

* Planet

* Purpose

* Profit

Holistic engagement is key to unleash the

creativity and purpose of your organisation

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Art-Science Convergence

Anxiety Society

Intelligent ReductionCollaborative

Communities

4. S

piritu

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3. E

mo

tion

al

2. S

oc

ial

1. S

cie

ntific

Happiness Hunting

ORGANIZATIONS SOCIAL STRUCTURES COMMUNICATION

ECONOMICS TECHNOLOGY

Betapreneurship

LIFESTYLE & CONSUMPTION A BETTER WORLD WELLBEING

Foodie CultureActive Living Inclusive

Design

The Real Thing

Lifelong Learning Work/Life

Balance

Meaningful

EngagementSocial CapitalReal Dialogue Social Me

New ModelsInnovation

HubsGlocalizationCleantech Smart

CitiesBio

Revolution

Next-Gen

Robotics

Good CausesBody Capital Authentic

Storytelling

Smart LivingCultural

Consumption

The Good LifeMindfulness

No Age

Society

New Creative Class Digital Natives

Turbulent Markets

Climate

Change

Green

Innovation

Crowded

Planet

Hyper

Urbanization

SOCIETY & ENVIRONMENT

Biodiversity

Crisis

Resource

Shortage

POLITICS & LEGISLATION

Public

Policies

Health

Challenges

Radical

Openness

Net Neutrality Redefine dFamilies

New Parenting

Models

Global CitizensFemale Factor

Considered

Consumption

One Planet

Living

The Global

Brain

Soft PowerRising

Economies

Cloud

Computing

Education 4.0

(d) Trend Atlas 2030+ | Trend Management Toolkit | © 2016 kjaer-global.com

TREND ATLAS 2030+

Economics for Humans

Purpose-Driven Leadership

Enoughism

UNIVERSAL AWARENESS QUALITY OF LIFE

Illustra

tion

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sTOOLKIT: The Trend Atlas 2025+

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* Creative Leadership

* Global Citizens

* New Models

* Storydoing

* Economics for Humans

* Wellbeing Capital

* Digital Transformation

* Seamless Living

Personal

Narratives

New

Diversity

Seamless

Living

Meaningful

Engagement

Real-Time

Everything

Betterness

Digital

Transformation

Storydoing

Global

Citizens

Creative

Leadership

Wellbeing

Capital

New

Models

Innovation

Nation

No-age Society

Human(e)

Technologies

Economics

for Humans

The Good Life

Purpose-driven

Leadership

Mindful Choices

Intelligent

Reduction

Radical

Openness

Hyper Local

Better by Design

DRIVERS: Key Society Trends00:00:00


CREATIVE LEADERSHIP – Innovation Nation + Hyper Local

Creativity is what keeps organisations ahead – so no matter the industry

– you need to inspire people to generate and execute bold ideas


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Global Citizens are not defined by age, gender or ethnicity – they celebrate

diversity in a world where ideas and community are the new social currency

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GLOBAL CITIZENS – New Diversity + No-Age Society

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NEW MODELS – Better by Design + One Planet LivingP

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Engaging in open dialogue and working actively together to solve

global challenges will be central to any communication strategy


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STORYDOING – Meaningful Engagement + Intelligent Reduction

Increasingly we seek unique experiences centred

around meaningful content and less is always more


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Tomorrow’s leadership is defined by those applying deep

purpose to cultivate ‘betterness’ in business and life

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ECONOMICS FOR HUMANS – Betterness + Purpose-Driven Leadership

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WELLBEING CAPITAL – Mindful Choices + The Good Life

Health is our most important capital and we will increasingly

look to engage in mindful events to improve our wellbeing

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mDIGITAL TRANSFORMATION – Radical Openness + Human(e) Technologies

Advances in technology hold great potential to deliver personal

empowerment and create richer experiences for everyone


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SEAMLESS LIVING – Personal Narratives + Real-Time Everything

In a liquid society the digital economy will foster strategic

alliances in a bid for positive change, creativity and commerce


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CONNECTING THE DOTS – How to Engage Tomorrow’s People

People Planet

Profit Purpose

Show You Care

EMOTIONAL TOUCH POINTS

Invite Meaningful Dialogue

Build Social Capital

RATIONAL TOUCH POINTS

Be the Human Interface

THE 4PCOMMUNICATION

MODEL

Illustra

tion

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WECONOMICS

MECONOMICS

COMMUNITYGlobal Citizens

INNOVATIONCreative Leadership

HUMAN-CENTRICNew Models

PARTICIPATORYStorydoing

MINDFULWellbeing Capital

BETTERNESSEconomics for Humans

EMPOWERINGDigital Transformation

FLUIDITYSeamless Living

CREATIVE COLLABORATORS

IDEALISTIC PIONEERS

GLOBAL SUSTAINERS

PROGRESSIVE OPTIMIZERS

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THE FUTURE IS NOW…

…AND it is not just somewhere

we go – we create the future


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powerpoint presentation · crisis resource shortage politics & legisla tion public policies...

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