2017#NALCWest

#NALCWest

Round 2 Track A:EMERGING ERG (0-3 YEARS): Effectively Market the Value of

ERGs to Your Company

FACILITATOR:Ben Delk / Equality Programs Manager / Salesforce

PRESENTER:

Michelle Clark / Senior Product Manager / Cox Automotive/Kelley Blue Book (Co-Chair, Women with Drive)

Linda Rodezno / Contact Center Manager / Progressive Insurance (Vice Chair, Latino ERG)

Ben Delk

Global Equality Programs Manager

@BenjaminDelk

Our Path to the Age of Equality

Equal EducationEqual Pay Equal OpportunityEqual Rights

Equal Opportunity

Abilityforce BOLDforce Earthforce Latinoforce Outforce

Asiapacforce Southasiaforce Vetforc e

Women’s Network

2017#NALCWest

Michelle ClarkSenior Product ManagerCox Automotive/Kelley Blue Book (Co-Chair, Women with Drive)

#NALCWest

Launching Women with Drive at Kelley Blue Book

• Grass Roots Effort

• Specific People Connecting

• Clear Mission

#NALCWest

Set the foundation:

Know the ‘Why’

Recognize the Nature of the Work

Then Develop Strategies

#NALCWest

Strategy 1: A Consistent Message

#NALCWest

Strategy 2: Frame the Diversity Conversation in an Uplifting way

#NALCWest

Strategy 3: Cultivate your organization’s influencers at every level

#NALCWest

Strategy 4: Create Positive Momentum via Demonstrated results

#NALCWest

What we’ve done in the past year

2 Major Keynote Breakfasts

1 Women in Leadership Panel

Hidden Figures Private Screening & Diversity Discussion

5 Career Ownership Workshops

Who we’ve touched

~5% of the Irvine Population has Volunteered

>40% of the Irvine Population has Participated

Results by the Numbers

2017#NALCWest

Linda RodeznoContact Center ManagerProgressive Insurance (Vice Chair, Latino ERG)

#NALCWest

Reaching a Remote Workforce:

How ERGs can create engagement

anytime, anywhere

• Founded in 1937 & based inCleveland, OH

• 4th largest auto insurer in the country

• 31,000+ employees in 50 states; 30% are in Ohio

• Large populations in CA, CO, FL, AZand TX (1000 – 4500 per state)

• Populations in other states rangefrom 20 – 500 employees.

WHO WE ARE

OUR EMPLOYEE RESOURCE GROUPS

• ERGs began in Cleveland

• Branched out to large sites

• PAAN, PLANetA, LGBT+, & AANET established regional boards

• Regional boards required minimum membership of 15 people; limited to large sites

REMOTE OUTREACH

MULTI-FACETED REMOTE ENGAGEMENT

Technology

Communications

Localengagement

Live streamed events VideosWebinars / Skype

ERG SharePoint sites E-newslettersSocial Media

ERG AmbassadorsAll-ERG CoordinatorsCouncil promotion ofERGs

AMBASSADOR PROGRAM

• Represents a specific ERG in a business or geographic area

• Target events that benefit Progressiveand the ERG’s goals

• Coordinates with ERG board & workswith local business leaders

AMBASSADOR BENEFITS

For the ERG• Localized presence

• Develop future board leaders

• Provides ERG greater reach

• “Grass roots” D&I growth

• Increases ERG engagement

• Taps into employees’ interests

For the Ambassador• Leadership opportunity

• Develop additional skills

• Recognition – locally & nationally

• Networking across the organization

• Examples to share in interviews forpromotions or ERG board roles

All-ERG Coordinator

• Growth in ambassadors = potential for over-programming

• One person to coordinate ambassadors in a state/business area

• Promotes overall ERG engagement

• Connects across business areas

• Started with four states; now in eleven

RESULTS• Growth in ERG membership

& engagement

• Local mid-level manager engagement

• Positive cultural impact- Quality & Customer Focus- Empowerment- Engagement- Leadership

3000

4000

5000

6000

7000

8000

2000

Dec-12 Dec-13 Dec-14 Dec-15 Dec-16

ERG Members

QUESTIONS?

#NALCWest

Round 2 Track A:EMERGING ERG (0-3 YEARS): Effectively Market the Value of

ERGs to Your Company

FACILITATOR:Ben Delk / Equality Programs Manager / Salesforce

PRESENTER:

Michelle Clark / Senior Product Manager / Cox Automotive/Kelley Blue Book (Co-Chair, Women with Drive)

Linda Rodezno / Contact Center Manager / Progressive Insurance (Vice Chair, Latino ERG)