2013

Round II: Expanding Communication / Building Relationships Track A: Emerging ERG Leaders: How ERGs

Maximize Personal and Organizational Brands

Facilitator: Pamela Palanque-North, Palanque Associates Presenters: Teresa Correa, Avon Products, Inc. Susan Mallah, Pacific Gas & Electric Company

Round II: Expanding Communication / Building Relationships

Track A: Emerging ERG Leaders: How ERGs Maximize Personal and Organizational Brands

Teresa Correa Associate Manager, Consumer Insights

Avon Products Inc.

ERGs Maximize Personal & Organizational Brands

Facilitates the meeting of executives who may turn into your champion.

It’s an opportunity to challenge yourself in building a strong and sustainable team.

You’re able to drive additional business impact that is outside of your normal role.

Round II: Expanding Communication / Building Relationships

Track A: Emerging ERG Leaders: How ERGs Maximize Personal and Organizational Brands

Susan Mallah Senior Diversity Consultant

Pacific Gas & Electric Company

2013 By Sue Mallah Senior Diversity Consultant, Diversity & Inclusion

Employee Resource Groups Effective Branding

Providing Safe Reliable and Affordable Gas and Electricity

PG&E is the principal provider of electricity and natural gas

Serving more than 15 million customers in Northern and Central California.

PG&E Service Areas

San Francisco

Peninsula

San Jose

Trinity

North Valley

North Bay

Sierra

Yosemite

Fresno

Kern

Los Padres

Central Coast

De Anza

East Bay

Sonoma

Humboldt

Mission

Diablo

Northern Region

Bay Area Region

Central Valley Region

Central Coast Region

Employee Resource Groups @PG&E

ERG Year Established Members Chapters

Access Network 2010 105 1

Black Employees Association

1980 620 4

InspirAsian 1984 775 1

Latino 1984 450 6

Legacy 2010 220 1

Nu NRG 2009 720 1

Pride Network 1986 350 1

Samahan 1971 320 1

Veterans 2012 200 1

Women’s Network

1975 980 4

Why Brand?

BRAND IMAGE Develops recognizable/ identifiable image Engages through visualization

MARKETING Provides consistent messaging Reinforces professional corporate look

and feel

SUPPORT Helps leverage support from senior leadership Broadens scope and impact in communities

Problem

Problem Solved!

Top: Samahan Inspir Asian BEA Women’s Network

Middle: Pride Network Access Network NuEnergy Legacy

Bottom: Veterans PSEA Latino

Goals Aligned to Business Performance

WORKFORCE DIVERSITY

COMMUNITY OUTREACH

EMPLOYEE ENGAGEMENT

ENVIRONMENTAL LEADERSHIP

Logos Maximize Potential

Banners posters t-shirts business cards lanyards

Fundraisers, presentations, events Staff meetings; ERG council and board

meetings Career fairs, diversity celebrations;

tailboards Company leadership meetings Non-profit community events Scholarship award events Collaborative local functions

Impact of Effective Branding

Continuous growth across ERGs Focus groups; customer help line; in-language Increased senior leadership involvement Corporate articles highlighting ERGs Increased employee scholarship contributions ERGs recognized for value to company Invited to extended leadership team meetings Included in corporate responsibility report Employees express renewed pride

How We’re Doing: External Benchmarking

Pacific Gas & Electric Results

Other ERGs

Impact: Increased Involvement

Access Network ARC of San Francisco

BEA United Negro College Fund

InspirAsian Self Help for the Elderly

Latino Make a Wish Foundation

Legacy Senior Resource Centers

Nu NRG Onboarding and mentoring

Pride Network Aids Walk

Samahan Bayanihan Community Center

Veterans CalVet and EDD Programs

Women’s Network Heart Walk

Workforce Diversity

We are having an impact! ERGs Volunteer at Career Fairs Employee Engagement Events Onboard New Employee Orientations

Community Outreach

We are rebuilding trust in our communities! Awarded over $3M scholarships to deserving students

Employee Engagement Index

EEI: ERGs vs. Non-ERG members

Environmental Leadership

We are making a difference! Latino ERG 26th Year provided hundreds of students their first camping and fishing experience

Senior Leadership Participation

Ten percent time allocated ERG role Evaluation by Sponsoring Officer Feedback given to Supervisor Included in performance evaluation

Chris Johns, President & CEO of PG&E

Leadership Development

We are developing future leaders! 83% of ERG leaders state their role as ERG leader contributed to career development at PG&E

Next Steps

Revisit Ensure image represent ERGs

as they continue to evolve Expand Continue to utilize in various

communication methodologies Be creative Think of new ways to develop

ERG brand marketing

Sue Mallah SJMP@pge.com

Thank You