powerpoint presentation - ecr ireland...stevia 15. raspberry powder top items in food & drink 1....
TRANSCRIPT
e-Commerce
Traditional
Traditional commerce is still huge…
Traditional 91% vs eCommerce 9%
Amazon
Rest of top 20
Others
...and Amazon owns eCommerce
eCommerce outside top 20:~1% of market
But..
Competing by becomingmore analog
What if you’re sellingeveryday items?
Competing by becomingdigitally visible
Even if you’re a physical retailerthe path to purchaseis now partly digital
Google Searches for “Near Me”have grown dramatically
People search for “near me”as often as “weather”
Google Searches for “Near Me”
• restaurants near me• shops near me• petrol station near me• pizza near me• pharmacy near me• tesco near me• …• ...• ...
Google Searches for “Near Me”
• …• …• where to buy organic shampoo dublin• emu oil ireland• velotoze cork city• o'keeffe's hand cream ireland• flormar bronzing powder dublin• raw dog food galway• adrianna motif wallpaper dublin• beanie boos ireland
“Online Influenced” sales
are 5x bigger than
eCommerce
Source: Deloitte
e-Commerce
Influenced
Traditional
Online Influenced
Local Inventoryinformation
is missing
Get yourlive store inventory
online instantly
New Google Feature:“See What’s In Store”
1% of all US retail locations now on Pointy
Appear in relevant local searchesand drive foot traffic
to your stores
Easily manageGoogle Shopping campaigns
with a few clicks
1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder
Top Items in Food & Drink
1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder
Top Items in Food & Drink
1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder
Top Items in Food & Drink
1. Brewdog2. Dark Chocolate Bounty3. Coconut Water4. Coconut Flour5. Trouble Brewing6. Coconut Oil7. Punk IPA8. Almond Butter9. Bulmers10. Almond Flour11. Coconut Sugar12. Medjoul Dates13. Peanut Butter14. Stevia15. Raspberry Powder
Top Items in Food & Drink
Most searched for item last week:
Micro-Trends
Vogmask Air Pollution Mask
Practical Steps
RetailersEnsure your store level inventory is searchable online
BrandsNeed to have a non-ecommerce online strategy, to
capture online-to-offline intent.
