Sympathy & Neglect

Contempt & Rejection

Competence

Wa

rmth

Admiration & Loyalty

Envy & Distrust

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

Dog

CatHorse

Monkey

Elephant

Whale

Bear

Leopard Lion

Tiger

Mouse

Fish Lizard

Snake

Hippo

Rat

Chicken

RabbitHamster

Cow

Duck

GiraffeBird

Zebra

Pig

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

Dog

CatHorse

Monkey

Elephant

Whale

Bear

Leopard Lion

Tiger

Mouse

Fish Lizard

Snake

Hippo

Rat

Chicken

RabbitHamster

Cow

Duck

GiraffeBird

Zebra

Pig

Sympathy & Neglect Admiration & Loyalty

Contempt & Rejection Envy & Distrust

Competence

Wa

rmth

• VA Hospitals

• Public Transport

• USPS

• Amtrak

Shell •• ToyotaTravelers Insurance •

• Sears• JPMorganChaseBank of America •• Citibank

• ExxonWalmart •

• Morgan Stanley

• AIG• BP

• Goldman Sachs

• Marlboro

• Porche

• Rolls Royce• Rolex

• MercedesGucci••Cartier

• Best Buy

• Macy’s

• Burger King

• Tylenol•Advil

Honda •Ford•

•Zappos.com

•McDonalds

• Coca Cola• Amazon.com

• Johnson &Johnson

• Hershey• Campbell’s• TropicanaDAV •

Boys & Girls Club •Habitat for Humanity •

Minute Maid•

• Salvation Army• Humane Society

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