•

•

•

•

-100

-80

-60

-40

-20

0

20

40

60

80

100

-100 -80 -60 -40 -20 0 20 40 60 80 100

15 (-3)

21 (-1)

2 0 1 7 2 0 1 8

Computing Devices

Smart HomeAutomotive

Finance

Health and Wellness

Alcoholic Beverage

Technology B2B

Prescription Health

Computing Devices

Smart Home

Automotive

FinanceHealth and Wellness

Technology B2B

Prescription Health

Food & Beverage

Computing Devices

Smart Home

Automotive

FinanceHealth and Wellness

Technology B2B

Prescription Health

Food & Beverage

E M O T I O N A L

RA

TIO

NA

L

Defining the Quadrants