Aaron Wyatt

Communications Director

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Communications Overview

Agenda

Our Team, Our Mission, Our Values

Communications - Defined

Communications Components

Communications Planning

Major Projects

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Communications Mission: To position the Council as an engaged educational partner with a reputation for relevant, accessible, and clearly communicated quality work driven by the Council’s strategic plan.

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Who We Are We are proactive, versatile, collaborative, and

mission-driven communications professionals.

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What We Value

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Reliable, timely, strategic, and quality communications

Efficient, innovative, and mutually beneficial problem-solving

Commitment to learning and improvement

Grace, tact, and humor at all times—but especially in tough times

Trusted and supportive colleagues and a dedication to trustworthiness

Communications

Problem-Solving

Commitment

Humor

Trust

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Communications – Defined

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Communications

Marketing

The process of building mutually beneficial relationships between an organization and its publics.

Messaging to deliver goods and services in exchange for something of value to the provider.

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Three Major Components

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Part One – External Work

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Social Media and Video

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Part Two– Organizational Development

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Publications and Materials

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Part Three– Program Management

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Communications Plan Principles:

1. Recognizes interdependence

2. Fosters and maintains mutually beneficial relationships

3. Builds a system to anticipate, identify, evaluate, and respond to issues that may affect those relationships

The Workplan

The Communications Plan

Three Principles In support of

Advancement of Workplan and Strategic Plan Goals

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Key Publics

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Key Publics (Not Just Colleges!)

1. Crucial for Success

2. Those who need to be involved, need to know, will be affected, should know

Example Key Publics

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Communications – Objectives and Strategies

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Communications – Tactics and Evaluations

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Major Projects

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WWW.READYSETGRAD.ORG 20

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Timeline Management

Almost in high school

•Different types of postsecondary institutions

•Career planning – what are your strengths and skills?

•Transition to high school

Get ready

•September – August calendar of preparation activities

•Choosing a college

• FAFSA4Caster

Returning to school

•Residency & citizenship

• Workforce Board’s Career Bridge link

•Career, transfer planning, and military info

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Planning Tools & Resources

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For students…

…and for educators

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Updates & Reminders

Students and families receive updates about events and deadlines.

• College Bound Sign-up

• College Application Week and College Goal Washington events

• College admission and financial aid deadlines

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TEXT MESSAGING

EMAIL NEWSLETTERS

FACEBOOK TWITTER

VIDEOS

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Continue the Conversation

Aaron Wyatt, APR

Communications Director

AaronW@wsac.wa.gov

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