powerpoint presentation - lazada · increasing the traffic and sales of your lazada shop is not...
TRANSCRIPT
1. Benefits of linking
1. Increase awareness of online shopping
2. Drive traffic to your Lazada shop
3. Leverage alternative payment systems
Increasing the traffic and sales of your Lazada shop is not hard as you think. All you need to do is link your website and your shop.
By providing a link from your own website to your shop on Lazada, there are two main ways your traffic (and sales) will increase:
1. Google’s search algorithm is heavily influenced by links. A link is an incoming hyperlink from one web page to another website. The more links you have, the more important search engines think your shop is, so the higher your shop will rank in Google’s search results. This will lead to more visibility on the web, and more traffic to your website.
2. People will visit your shop on Lazada, by directly clicking on the link on your own website.
1. Benefits of linking
Small Sellers1 - 500 organic + referral visits / month
1 - 5 organic + referral sales / month
1. Benefits of linking
Numbers based on 100+ small and large merchants and brands we partner with.
Case Study
Medium Sellers500 - 1000 organic + referral visits / month
5 - 20 organic + referral sales / month
1. Benefits of linking
Numbers based on 100+ small and large merchants and brands we partner with.
Case Study
Large Sellers1000 - 10000 organic + referral visits / month
20 - 50 organic + referral sales / month
1. Benefits of linking
Numbers based on 100+ small and large merchants and brands we partner with.
Case Study
Brands
1. Benefits of linking
Numbers based on 100+ small and large merchants and brands we partner with.
Case Study
1. Benefits of linking
Step 1: Choose a button that suits your application (Download https://goo.gl/O9jAKe) :
2. How to add links
Step 2: Select the pages you’d like to link from: (Examples below)
Homepage Link Navigational Link Online Stores Page Link
http:// srv-live.lazada.com.my/cms/merchant/Lazada-Malaysia-Logo-400x150.png
http:// srv-live.lazada.com.my/cms/merchant/Lazada-Effortless-Shopping-Logo-400x150.png
http:// srv-live.lazada.com.my/cms/merchant/Lazada-Marketplace-Merchant-400x400.png
http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png
Step 3: Paste this HTML-code in the website section where you’d like the image to appear.
Code:
<a href="http://www.lazada.com.my/your-shop-address-here">
<img src=“http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png“> </a>
Example:
<a href="http://www.lazada.com.my/new-balance-official-store/">
<img src=“http:// srv-live.lazada.com.my/cms/merchant/Lazada-Buy-Now-400x100.png“> </a>
Replace the red text with your Lazada shop URL. Replace the green text by the URL of the image you selected in STEP 1.
If you’re unable to add a link to your Lazada shop, hire a freelancerfrom freelancer.com or peopleperhour.com. Adding above codedoesn’t take more than 1 hour. And done!
2. How to add links
Brands that currently link that to their Lazada shop
Brands that currently link that to their Lazada shop
Brands that currently link that to their Lazada shop
Brands that currently link that to their Lazada shop
Brands that currently link that to their Lazada shop
Brands that currently link that to their Lazada shop