What our team has presentedis the new normal. We needto prepare ourselves for along tough campaign todefend our industry, ourbusiness and Kenyan farmersfrom this Activist campaign.

Call to Action – Way Forward for Success 1/2

Our detractors are competent, wellresourced, creative and networked. Itwould be a mistake to underestimate orignore them

The use of celebrities as social media influencers:

Route to Food

3,182FollowersCaroline Mutoko

630,000Followers

Journalist

John Namu

865,000Followers

Journalist

Willis Raburu

663,000Followers

JournalistPinky Galani

21,500Followers

Journalist

Allan Wanga

7,500Followers

Footballer

They are making an impact – particularlyin social media circles

They may influence certain Government departments and policy to our disadvantage

Kinyua M’Mbijjewe

20th AUGUST, 2020

Call to Action – Way Forward for Success 2/2

2. Being united in Strategy and Action as led by the AAK TWG with your input

1. Leadership endorsement and support – thankyou for 2019 support & for being on this call. Wouldwelcome volunteers for outreach opportunities as theyarise

3. Strengthen our Campaign – we need to be credible, visible, proactive and consistent inMultimedia, Government outreach & deepening Industry linkages

We need a well resourced and strategic industry

communication &

outreach campaign

Proposed Actions & Commitments

Call to Action – Way Forward for Success 2/2

4. Resourcing for success

• Funds for our campaign – All companies need to make their contribution as soon as possible.

• The total budgeted as per work plan is

Kshs 16, 217, 200.

• Unpaid Ksh. 12,505,400 is urgently required to continue with the campaign.

• AAK will follow up this week individually