powerpoint presentation · title: powerpoint presentation author: albert millis created date:...
TRANSCRIPT
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Techniques Being Used to Market VR Products and Experiences
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Then
Vs
Now
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Then
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Now
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Product Price
Placement Promotion
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Product – What does the customer get?
HTC Vive gave user an opportunity to do something new. Walk around in VR with room-scale tracking.
Eve Valkyrie provided the chance experience something that was already fun in a brand new way.
PSVR allowed access to VR for consumers with existing hardware.
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Price
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Placement & Distribution
• Oculus stock anger –not putting the consumer first
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Promotion
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27% of survey respondents have not heard of virtual reality headsets.
Only 11% have used a VR headset.
Digital Trends Autumn 2016, MintelSurvey of 2000 ‘internet users’ aged 16+
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Events & demos
Staff are key!
Predict customer response and plan accordingly