powerpoint presentation · title: powerpoint presentation author: steven cary created date:...

Digital Marketing Agencyhttps://manymega.com

WELCOME!Willamette

SCORE


3 SECRETS TO FACEBOOK ADVERTISING THAT WILL GET YOU RESULTS EVEN IF YOU’VE NEVER

USED FACEBOOK BEFORE


SECRET #1LOCATION, LOCATION,

LOCATION BASED TARGETING


Secret #1: Location Based Targeting

Beware ‘Default’ Settings• Facebook defaults to a zone around

your target area • Your customer base isn’t all of an entire

city…• Your customer base isn’t just a 25 mile

radius in your target city • Your dollars get wasted on the wrong

customers• Your time gets wasted with responses

too far away



Zip Code Targeting

• Zoning your location stops 90% of your budget going to waste

• Focus your dollars in a ‘Serviceable Zone’ where your customers are willing to drive

• Reduce to 10 miles or target specific zip codes



Zip Code Targeting

• Reduce to 10 miles or target specific zip codes


• Focus your dollars in a ‘Serviceable Zone’ where your customers are willing to drive



Micro Targeting Strategy

• Micro target to 1 Mile

• Zoning to multiple micro-target locations

• Focus your dollars in a ‘Serviceable Zone’ where your customers are congregating

Examples..Trade ShowsUnique/ Special Events




• Focus your dollars in a ‘Serviceable Zone’

• Where your customers are willing to drive

• Where your customers live

• Where your customers congregate

Location!!! Why did I see this?



Location!!! Why did I see this?


SECRET #2PLACING ADS WHERE THEY ARE

MOST EFFECTIVE


Facebook Campaigns & Placements

4 Platforms for Where Ads Are Placed11 Campaign Types for Setting Objectives


Facebook Ad Platforms & Placements

Placements are where the ad appears

• Just like we see adds in multiple ways billboards, tv, magazines, papers

• Facebook wants to run your ad everywhere to get the most $$$

• You want your ad to run where it will get the most results

• There is one placement that will reliably drive leads & results

• This is the Facebook News Feed



Newsfeed! – most reliable for consistent results

E-Commerce and hyper specific audience

IG – Does your IG audience buy from you?

The area that everyone ignores

Use if you already have successful ecommerce model

For purchases within FB platform



IG – Do you do E-Commerce?

Are you already engaging with Messenger?

E-Commerce

Everywhere else on the web…

For purchases within FB platform

Shows when searching within FB



You want your ad to run where it will get the most results

Important! – Validate with data!



Important! – Validate with data!

Test & Then Modify (If needed)!



Test & Then Modify! → Now set to deliver to “Mobile Devices” Only


SECRET #3ATTENTION-GETTING, CLICK-WORTHY, ACT-NOW OFFER


Offer? Looks great but no offer or call to action

Have you tried Facebook ads already? Did they work for you?

• Facebook Ads don’t work if you don’t have a click-worthy offer

• Or don’t have an attention getting photo, collage, or video

• You have to offer something worth clicking, or worth breaking a habit over…

Missing!!! Where is the Irresistible Offer?


Clickworthy vs ‘Keep Scrolling’

• Plain image…

• Is this interesting enough to interrupt your thoughts and break your habits?

Would you click on this?

• Great Facebook ads are built in 6 steps – each step for a specific reason

• Great Facebook ads help your target audience solve a problem


6 Steps for Click-worthy Ads

1. Call out the audience – Who are you speaking to?• “Location + topic” example: “Eugene Homeowners” or “Corvallis Martial Arts Fans”

2. Call out the pain – Why should your audience be interested?• Your copy should resonate with the problem your audience needs to solve

3. Use good quality images that are authentic– Avoid obvious stock images• Authentic, quality images establish credibility and capture attention

4. Include a worthy offer with scarcity based action• Include an offer that expires soon or has limited availability

5. Ensure ease of action & reduce risk to take action• Remind audience that your offer is ‘easy, simple, or quick’

6. Call to Action – repeat worthy offer with clear CTA• Include visible link or ‘click here’ - make it easy for them to take action!


Call out the audienceCall out the pain - this

captures interest for

full story!

Worthy offer

Clear, authentic image/video -

not stock photo

Repeat worthy offer

Minimize risk – assurance of

simplicity/ease


Scarcity

Pain point

Clear offer & action

Clear, authentic image/video -

not stock photo

Easy Call To Action Repeat worthy offer


Implied

Scarcity/FOMO

Implied Pain point

Worthy Offer

Compelling attention-grabbing

video

Easy Call To Action Repeat worthy offer


Clear Scarcity - FOMOWorthy Offer

Clear attention-grabbing image

Easy Call To Action Repeat scarcity

Social Proof in Comments


RECAP3 SECRETS TO FACEBOOK

ADVERTISEMENTS


SECRET #1LOCATION, LOCATION,

LOCATION BASED TARGETINGDon’t let Facebook determine your circle

Be in charge – Target your serviceable zone for your audience

Know who you want to target and be specific

Result: New Customers Signing Up & Booking Appointments!


SECRET #2PLACING ADS WHERE THEY ARE

MOST EFFECTIVE

Facebook wants to spend your ad money quickly

Run your ad where it gets the most leads for you

Measure Desktop vs Mobile for best results


SECRET #3ATTENTION-GETTING CLICK-WORTHY ACT-NOW OFFER

90% of Facebook Ads don’t hit their goal

Have a compelling, authentic photo

Follow the 6 Steps for ad success


6 Steps for Click-worthy Ads

1. Call out the audience – Who are you speaking to?• “Location + topic” example: “Eugene Homeowners” or “Corvallis Martial Arts Fans”

2. Call out the pain – Why should your audience be interested?• Your copy should resonate with the problem your audience needs to solve

3. Use good quality images that are authentic– Avoid obvious stock images• Authentic, quality images establish credibility and capture attention

4. Include a worthy offer with scarcity based action• Include an offer that expires soon or has limited availability

5. Ensure ease of action & reduce risk to take action• Remind audience that your offer is ‘easy, simple, or quick’

6. Call to Action – repeat worthy offer with clear CTA• Include visible link or ‘click here’ - make it easy for them to take action!


Thank You!

Link to presentation:

https://manymega.com/score

https://manymega.com/meet-steve/

powerpoint presentation · title: powerpoint presentation author: steven cary created date:...

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