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WELCOME TO THE HEART OF THE ALPS

Brenner is located at one of the most important north-south transport links in Europe. To the north, Munich is 200 km away. Southwards, it is 235 km to Verona. The Brenner has a long tradition as a market and trading place, which goes back in its roots to the Romans. Today, the Brenner is still well worth a trip and a stop-over as a "gateway to Italy".

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ALPS, MOUNTAINS, NATURE & FASHION

A competitive range is on offer with a special focus on alpine lifestyle as well as sport & outdoor fashion

Visitors from the immediate alpine catchment area and tourism (over 20 million holidaymakers in North and South Tyrol) appreciate alpine, sports and outdoor brands

Brand experience for any age group- there is a suitable offer

for everyone

Pleasant atmosphere, several play areas, large indoor playground and lounges to relax as well as a varied gastronomy promote the well-being for the whole family.

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In December 2007, the Outlet Center Brenner opened its doors right next to the Brenner Pass motorway.

The Outlet Center Brenner offers customers a light-filled, warm ambience with its unique alpine backdrop, its modern architecture and the use of high-quality materials. This feel-good atmosphere allows a relaxed and enjoyable shopping experience for the entire family.

In the mall, visitors can enjoy the Alps and the historic city of Brenner, while protected from any weather.

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RIGHT IN THE CITY CENTRE OF BRENNER

WITHIN EASY REACH BY CAR OR TRAIN

Within two to three kilometres, the Outlet Center Brenner is easily reached by car via two full-service exits - the A13 Brenner Nord exit and the A22 Brenner Süd exit.

The train station "Brennero / Brenner" is within 5 minutes walking distance. In addition to regional trains running regularly, international train links between Munich and Venice stop at the Brenner several times a day.

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Most important crossing of the Alps in Europe

Border crossing Austria - Italy

Cars per year across the Brenner

- 12 million cars per year

Karte weiter Berlin bis Rom

Over 20 million people annually

TOP LOCATION IN THE EUROPEAN TRANSPORT NETWORK

Over 12 million cars annually

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Regional and long-distance trains stop at Brenner

A PLACE WITH HISTORY THE BRENNER (-PASS)

The Brenner was and is an emotional place for many people north and south of the border. Their parents and grandparents drove to the Brenner to shop and "smuggled" their purchases back home across the border.

Since the 1950s, the Brenner is also the gateway to the holiday regions. Many German and Austrian tourists pass the Brenner on their way to the Adriatic or Riviera, as do many Italians on their way to Austria and Germany. In total, that's over 20 million people per year.

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EXPERIENCE NATURE & CULTURE IN THE MIDDLE OF THE ALPS

In addition to the famous peaks, Tyrol and South Tyrol offer alpine pastures, mountain lakes and nature parks, a wide variety of castles, palaces and museums for culture lovers. The two popular regions also offer countless opportunities for hiking, running, biking, skiing, surfing, sailing, .......

600 km CYCLING PATHS

13.000 km HIKING TRAILS

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LEISURE FOR THE WHOLE FAMILY

South Tyrol and North Tyrol offer great leisure opportunities for everyone of whatever age and for any type of leisure activity. Whether hiking in nature, skiing in the mountains, dancing at folk festivals or many other recreational activities, the Outlet Center Brenner offers the right equipment or the right outfit for everyone and almost everything.

Especially families who go on vacation in the Alps, use the Outlet Center Brenner for their alpine equipment.

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EVERY SEASON AN EXPERIENCE

Skiing in winter, hiking in spring, swimming in summer, biking in autumn - every season also means demand for suitable fashion, clothing and equipment. Some tourists in South and North Tyrol take short breaks of 5 to 7 days, the demand is repeated with every change of bed. Each season has its own vacationers with their individual requirements for the sports and leisure activities.

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CENTER PROFIL

Enclosed Factory Outlet Center on 2 levels

(supermarket in the basement)

Built in 2007 | Extended 2017

16,000 m2 of leased area

More than 70 brands in 67 shops

4 gastronomy units

1.200 weather-protected parking spaces + bus parking spaces

Opening Hours: 363 days a year, daily from 10:00 to 19:00

Several children's play areas

52% of the visitors are tourists

Origin of tourists with focus on: Germany, Austria, Italy, Benelux

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KEY FACTS – NUMBERS

6 million people live in the catchment area (2 hours driving time)

Over 19 million tourists in North & South Tyrol

Right next to the Brenner motorway with

more than 20 million people transiting annually

Over 1.8 million visitors per year

Sales growth of over 55% in the last 3 years

Increase in visitor numbers by more than 20% in the last 3 years

Increasing attractiveness of the centre as a basis for future growth

Knapp 2 Mio.

Besucher pro Jahr

Über 55 %

Umsatzwachstum

Über 20 %

mehr Besucher

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Approx. 2 million visitors per year

More than 55% growth in sales

More than 20% increase in visitors

CUSTOMER PROFILE

Average age: 38 years

Women: 55%

Men: 45%

Groups of visitors: ø 2.5 persons (40% with children) Arrivals: over 95% by car

Stay: ø 3.5 hours

Visits: 5 per year Origin:

38% 38% 20%

Rest

4%

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Karte weiter Berlin bis Rom

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CATCHMENT AREA – OVERVIEW

The catchment area can be divided into four large, regionally distinct groups: Direct catchment area: Residents of North & South Tyrol,

as well as Upper Bavaria (about 1 hour journey)

Extended catchment area: Verona to Munich (up to approx. 2 hours journey)

Tourists: short break lasting several days in the regions of South Tyrol, North Tyrol or Lake Garda

"Transit" tourists: heading south on vacation, stop off at Brenner to rest and visit the outlet centre

Karte weiter Berlin bis Rom

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CATCHMENT AREA – DETAIL

Munich - Brenner: 200 km Verona Brenner: 235 km

Direct catchment area: 1.2 million inhabitants within 60 minutes driving time Extended catchment area: 6.0 million inhabitants within 120 minutes driving time

Tourists: 19 million tourists p.a. in North & South Tyrol with 80 million overnight stays

„Transit“-touristd: 20 million people across the Brenner Purchasing power above average in European comparison

MARKETING – OVERVIEW

RADIO ADVERTISING

NEWSPAPER ADS

TV ADVERTISING

OCB APP VIP CARD

OUTDOOR POSTERS

WEBSITE SOCIAL MEDIA

Through various marketing and advertising measures, the people in these 4 groups are addressed specifically to encourage them to visit the Outlet Centre, also as a bad weather excursion alternative.

Marketing in 2 languages:

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EXAMPLES

Direct catchment area Radio & TV advertising, newspaper advertisements, VIP card

Extended catchment area Radio & TV Advertising, Newspaper Ads, Website

Tourists North & South Tyrol Billboard advertising in the ski resort, newspaper advertisements, tourist magazines Transit tourists Radio advertising, posters

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Facebook (50.000 likes) and Instagram (3.600 subscribers) Active communication with customers of the Outlet Center

Brenner via newsletters, VIP programs, Facebook & App

Continually updated homepage

Website Visitors:

2013: 230.282

2014: 264.556 +14%

2015: 298.942 +13%

2016: 384.030 +28%

2017: 396.652 + 3%

Page impressions: 1.5 Million per year

3.600 Abonnenten

50.000 Likes

SOCIAL MEDIA MARKETING

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CUSTOMER LOYALTY

Homepage

VIP customer card

Gift Certificates

Newsletter

Social Media: Facebook, Instagram

2 languages: German + Italian

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CENTRE PLAN

2 central entrances from the car park (Ground Floor & First Floor)

2 further entrances (south & west)

Clearly arranged routes

Compact arrangement of shops

Circuit without abbreviations

High transparency and visibility

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GROUND FLOOR

FIRST FLOOR Free Parking

Free Parking

Supermarket

west

south

XXX km TEXT EINFÜGEN

XXX km TEXT EINFÜGEN

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RELAX AND ENJOY THE VIEW

Whether from within the mall or on the terrace - the view can be enjoyed everywhere.

Several relaxing areas and many benches invite you to relax, while several large play areas are available for children.

Cafes and restaurants offer plenty of space to refresh with food and drinks. The Italian flair and charisma of espresso is in the air and palpable.

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SHOPPING, 363 DAYS A YEAR

The Outlet Center Brenner has an exceptional location and a highly attractive range of brands. The mix of sectors comprises brands with high brand recognition and mainly focuses on fashion, sports and outdoor. Due to the diverse range of brands, the Outlet Center Brenner addresses the needs of the active and brand-conscious target group perfectly and at the same time offers visitors an unforgettable shopping experience with its unique Alpine backdrop.

XXX km RADWEGE

XXX km WANDERWEGE

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CONTACT

OCB Service GmbH St. Valentinstrasse 9A I-39041 BRENNER

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Centre management Maximilian Wild Tel. +43 699 114 001 61 max.wild@outletcenterbrenner.com

Tel. +39 0472 636 700 Fax +39 0472 636 701

office@outletcenterbrenner.com www.outletcenterbrenner.com

Rental agent: HASLINGER CONSULTING FÜR HANDELSIMMOBILIEN Michael Haslinger Tel. +49 172 836 82 97

m.haslinger@haslinger-immobilien.de