2020/2021

Fall

TABLE OFCONTENTS

• More Viewers Tuning Into TV Page 1

• CHCH Offers a Unique Opportunity Page 2

• Multiplatform Engagement Page 3

• Geographic Coverage Pages 4-5

• Programming Highlights/Schedules Pages 6-12

• Unparalleled Local Coverage Pages 13-14

• Strong Regional Reach Page 15

• Best Of Both Worlds Page 16

• Adds That Are Seen Not Skipped Page 17

• A Wide Ranging Viewership Page 18

• CHCH.com Enhances Your TV Buy Page 19

• Special Advertising Opportunities Pages 20-26

• Summary Page 27

2020/2021

Fall

Source: Numeris Canada, Toronto/Hamilton EM, ROS (Mo-Su 2a-2a), 2020

As people sheltered at home this spring, they turned to TV to stay informed and entertained.

Mar 16 – May 31 vs. Jan 27 – Mar 15% Increase (Based on Average Minute Audience)

More Viewers Are Tuning Into TV

+27%

7%

18%

Total TV CHCH

Page 1

CHCH Offers A Unique TV Opportunity

Hamilton Niagara Region

• CHCH is the only local TV station in the Hamilton Niagara region, Canada’s 5th largest TV market (the Top 4 markets have at least 5 local stations).

• Our news is #1 by a long shot and the only relevant local news in this market.

• One local voice to reach a market of over 1.2 million consumers.

Toronto & Beyond

CHCH has been on the air for over 66 years and is proud to be one of Canada’s few remaining independent TV stations. We are uniquely positioned to deliver unrivaled news coverage in

our local Hamilton Niagara market while also delivering regional Ontario coverage with a strong lineup of US simulcasts, recognizable syndicated programs and popular movie titles.

• With wide appeal programs like 20/20, Access Hollywood & Blockbuster Movies, CHCH reaches millions of viewers weekly across Toronto and the rest of Ontario.

Page 2

Millions

Engage

With Us

Across

Multiple

Platforms

3.2 Million

Weekly

30,400

Followers

73,900

Followers

98,121

Followers

107,600

Followers

6,350+

Wazers

850,708

Monthly

CHCH

Morning Live

Evening News

Source: Numeris Canada, Total Canada, individuals 2+, Spring 2020, Google Analytics, May 2020, social media sites, June 2020

CHCH

CHCH.com

CHCH

CHCH-TV

Digital Amplification

Unlimited

CHCH

14,800

Followers

Morning Live

15,900

Followers

Page 3

Average Annual ReachGeographic Breakout

Western Canada1,360,000 Ontario

10,492,000

Quebec450,000

Atlantic Canada831,000

Ability To Reach Viewers Across The Country

Source: Numeris Canada, 2018/2019 Broadcast Year, Individuals 2+ Page 4

Available To Well Over 90% of Ontario

Source: Mediastats, January, 2020

CHCH Carriers (BDUs) Ontario

Beanfield Mornington

Bell Satellite Nexicomm Communications

Bell Fibe NorDel Cable Vision

Brooke Telecom North Frontenac

Bruce Telecom NRTC Communications

Cable Cable Quadro Communications

Cochrane Telecom Packet Tel Corp

Cogeco Rogers

Comwave Shaw Satellite (Direct)

Execulink Source Cable

Frontline IPTV Start

Gosfield North Communications Tbaytel

Hay Communications (IPTV) Total Cable Service

Hastings Cable Vision Tuckersmith Communications

HuronTel Vianet

Lansdowne Rural Telephone Company V Media

Lakeland Energy Wightman

Mitchel Seaforth WTC Communications

Ontario

Page 5

Prime-Time Anchored By Proven US Simulcasts

Page 6

New To CHCH This Fall

This fantasy series sees fussy angel Aziraphale and loose-living demon Crowley team up to form an unlikely duo. The two have become overly fond of life on Earth, and they are forced into forming an alliance in an attempt to stop the approaching Armageddon.Staring: David Tennant, Michael Sheen, Frances McDormand

Page 7

Meg, Nicky and Usman are friends who share an obsession with a fantasy role-playing game, Kingdom Scrolls. "Dead Pixels" follows their lives and their friendship both in the real world and online.Staring: Alexa Davies, Will Merrick, Charlotte Ritchie, Sargon Yelda, David Mumemi

Page 8

New To CHCH This Fall

The true story of DS Stephen Fulcher and his hunt for missing 22-year-old Sian O'Callaghan, and how it lead to the arrest of Christopher Halliwell. This was the beginning of the capture of a prolific serial killer and the detectives own downfall.

Staring: Martin Freeman, Siobhan Finneran, Imelda Staunton, Peter Wight, Derek Riddell

When Detective Sergeant Lisa Armstrong is assigned to a missing persons investigation in Morecambe, at first it seems like any other, tragic, but all too familiar. As a police Family Liaison Officer, she is trained never to get

emotionally involved. Staring: Erin Shanagher, Grant Crookes, MorvenChristie, Jonas Armstrong, Lindsey Coulson

• 17 Again• Atonement• August: Osage County• Bon Cop/Bad Cop• Ghosts Of Girlfriends Past• Scream• Wedding Crashers• The Dressmaker• Begin Again• Shawshank Redemption• Something Borrowed

Revitalized Movie ScheduleWe are energizing our movies this fall with a fresh line up of hit titles.

• Men With Brooms• Immortals 3D• Shakespeare In Love• The Whistleblower• My One Christmas Wish• Ocean’s 11• Ocean’s 12• Ocean’s 13• P.S. I Love You• Terminator Salvation• Two Weeks Notice

• The Fugitive• Cop Out• Superman Returns• Practical Magic• When Harry Met Sally• U.S. Marshals• Clash Of Titans• Wrath Of Titans• Due Date• The Bucket List• You’ve Got Mail• 42

Page 9

Prime-Time Schedule

Highlighted = US simulcast programsItalics = new program to CHCH

Page 10

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 PM

6:30 PM

7:00 PM

7:30 PM Saturday comedy

8:00 PM

8:30 PM

9:00 PM

9:30 PM Dead Pixels

10:00 PM

10:30 PM

11:00 PM Evening News at Eleven

Dateline Saturday

Night Mystery

(S-NBC)

Date Night on

CHCH

20/20 (S-ABC)

Primetime Crime

Time

Gordon Ramsay's 24

Hours to Hell and Back

CHCH at the

Movies

Good Omens

Rookie Blue

Evening News at Six

Inside the Story

Access Hollywood (S-WBTS)

Sunday Blockbuster

Unforgettable

A Confession

The Bay

Classic Fun All DayCHCH’s popular daytime retro programming airs from 10:00am – 6:00pm.

Page 11

Daytime Schedule

Italics = new program to CHCH Page 12

Program Time Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6:00 AM

6:30 AM

7:00 AM

7:30 AM

8:00 AM

8:30 AM

9:00 AM

9:30 AM

10:00 AM

10:30 AM

11:00 AM

11:30 AM

12:00 PM

12:30 PM

1:00 PM

1:30 PM

2:00 PM

2:30 PM

3:00 PM

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

Morning Live

Long Form Program

Green Acres

Beverly Hillbillies

Matlock

Fantasy Island

One Day at a Time

Facts of Life/Get Smart

The Brady Bunch

Cheers/Family Ties

Good Times/The Odd Couple

Gilligan's Island

Mission Impossible

Matinee Movies/Weekend

Sports

Matinee Movies/Weekend

Sports

The Jeffersons

The Jeffersons

New

s

Hamilton Niagara Region

Source: Numeris Canada, Spring 2020*Morning, Early Evening, Late Evening (local news on local stations), Mo-Su

CHCH reaches over 90% of the Hamilton Niagara market, an area

that spans from Burlington to Niagara Falls.

2.1

0.4

0.4

0.2

0.2

0.1

0.0

CHCH News

CP24 News

CTV News

Global News

City News

CTV Two News

CBC News

Unparalleled Local CoverageDominant local news means full coverage of the Hamilton Niagara region, an area

of the Toronto/Hamilton EM that encompasses over 1.2 million people.

News Ranker – Key News Dayparts*Hamilton Niagara Region, Adults 25-54, Ratings

Page 13

100%

24%

60%

Morning Live Evening New at 6 Evening News at 11

Source: Numeris Canada, Toronto/Hamilton EM, Adults 25-54, Mo-Su

Importance Of Local News

Mar 16 – May 31 vs. Jan 27 – Mar 15% Increase (Based on Average Minute Audience)

Adults 25-54

In turbulent times, trusted local news and information is more important than ever. CHCH has provided this to the Hamilton Niagara region for over 66 years and as the unprecedented global pandemic unfolded, more viewers tuned to CHCH for answers and reassurance. As we move forward, it is our promise to continue to

provide our viewership with a dependable place to turn for accurate, relevant information.

Page 14

Source: Numeris Canada, Spring 2020

Hamilton/ Niagara

17%

Balance of Ontario

83%

Strong Regional ReachCHCH reaches over 2.8 million viewers across Ontario with a diverse schedule of US simulcasts,

movies and syndicated favourites that attract wide appeal across the entire province. 83% of CHCH’s “non news” viewership comes from outside Hamilton Niagara.

Average Minute AudienceNon News Programs

Ontario, A25-54

Page 15

The Ideal Program MixCHCH’s unique schedule effectively and

efficiently reaches the entire Toronto EM and the rest of Ontario.

Wide appeal US simulcasts, syndicated favourites and popular movies to reach the whole Toronto EM and the rest of Ontario.

Dominant news in the western half of the Toronto EM offering extensive

unduplicated news reach.

+

Page 16

Ads That Are Seen Not Skipped

Average Minute AudienceM-Su 2a-2a, Ontario, A25-54

93% of CHCH’s audience comes from live viewing.

Source: Numeris Canada, Spring 2020, Mo-Su 2a-2a

Playback Viewing

7%

Live Viewing93%

Page 17

A Wide Ranging Viewership

Source: Numeris Canada Total Canada, Spring 2020profile based on average weekly reach, Mo-Su 2a-2a

Demographic Avg Wkly Rch Profile %

Individuals 2+ 3,254,000 100%

Gender

Women 1,744,000 54%

Men 1,510,000 46%

Age

Individuals 2-11 142,000 4%

Individuals 12-17 140,000 4%

Adults 18-34 423,000 13%

Adults 35-54 683,000 21%

Adults 55-64 686,000 21%

Adults 65+ 1,181,000 36%

Key Buying Demos

Adults 25-54 926,000 28%

Women 25-54 525,000 16%

Occupation

Managers/Professionals 352,000 11%

Technical/Trade 183,000 6%

Sales 224,000 7%

Clerical/Labourer 210,000 6%

Self-Employed 100,000 3%

Education

College+ 1,470,000 45%

University+ 679,000 21%

Household Information

Home Owned 2,402,000 74%

Kids in Home 803,000 25%

HHI Under $30,000 400,000 12%

HHI $30,000-$50,000 509,000 16%

HHI $50,000-$75,000 737,000 23%

HHI $75,000-$100,000 440,000 14%

HHI $100,000+ 913,000 28%

Page 18

A Website That Enhances Your TV Buy

• 850,708 Monthly Users

• 1,583,872 Monthly Sessions

• 2,371,660 Page Views Per Month

• Demographic Profile– Female: 59%

– Male: 41%

– Adults 18-24: 7%

– Adults 25-34: 22%

– Adults 35-44: 18%

– Adults 45-54: 22%

– Adults 55-64: 20%

– Adults 65+: 12%

Sources: Google Analytics, May 2020

Ensure that your message is reaching all CHCH fans by adding CHCH.com to your TV buy. Visitors to the site are younger and access their news

differently, making it a great compliment to our TV station.

62% of users are within the key A25-54 buying demo.

Page 19

Special Advertising Opportunities

Page 20

Lower Third Ads On CHCHThese 10 second graphic advertisements are a great way to get your brand noticed in-

show, over content while viewers are at their highest engagement level! Lower third ads can be used to reinforce & build on your commercial campaign by reminding viewers of your

brand message or providing additional information like a website address or call-to-action. They are high-impact and tough to miss or skip over during prime time shows from 7-11pm

or when watching CHCH by PVR!

Examples:

Rate: 50% of a 30 second ad (rate card) Page 21

Multi-zone Ad Opportunity

Weekly Investment of: $795.00*

Production Cost: $500.00

Investment

High Frequency Invasive Ads At An Affordable Rate

Est. Weekly Impressions

A18+: 1,640,000

Source: Fall 2020 Rate Card *Minimum two week investment

• Become a part of our viewer’s regular daily routine

• 10 second L shaped unit airing 40 times per week during Morning Live (M-F 6a-10a)

• Logo and/or creative will appear in the yellow highlighted area below.

Page 22

Engage With CHCH’s Avid Fan Base

CH-CHing! provides our advertisers a cost-effective and direct channel of communication to a highly engaged audience across television and digital channels.

CH-CHing! is CHCH’s rewards program that provides experiences and prizing to our viewers – it’s our way of saying “thank you” to our loyal viewership base.

CH-CHing! is a free opportunity for CHCH viewers to earn points that they can redeem for fantastic rewards just by doing the things that they already do: engaging with our content!

CHCH has over 90% coverage of Ontario – reaching over 3.2 million consumers each week – what could that do for your business?

Page 23

Page 24

• Social Media Marketing

• Search Engine Marketing

• Programmatic Advertising

• Amazon Advertising

• Search Engine Optimization

• Google Analytics

• Creative Services

• Website Development

Grow Your Business With Digital Marketing

Page 25

Here are the components of digital marketing that will build your business

• Search Engine Marketing– Think of this as a foundation for your digital marketing

– Let people see you when they search online

– Pay per click search ads are very cost effective

• Search Engine Optimization– Ensure your website content delivers effective search results

– Develop custom content to build your brand

• Programmatic Advertising + Amazon Advertising– Build your brand, promote specific offers, products and services with display & video ads

– We can access hundreds of websites and target relevant content at the page level

– Amazon Advertising provides many options for promoting e-commerce

• Social Media– Junction Digital can create and manage social media pages and social media advertising

– Facebook & Instagram deliver very targeted and cost effective results

Grow Your Business With Digital Marketing

Page 26

Transparent Pricing ModelKeeping an eye on your costs is important.

Maximizing your ROI is our priority.

Dynamic PricingUnlike other companies, Junction Digital does not charge a fixed CPM or CPC for your ads.

You pay our cost price for your advertising rates.

Our Dynamic Pricing shows the rates you pay. Our management fees are identified separately.

The result is that you pay the market rate for your ads.

You get the savings and more bang for your buck.

Grow Your Business With Digital Marketing

In Summary• 3.2 million viewers across Canada each week.

• Coverage of well over 90% of Ontario.

• Balanced delivery of the entire Toronto/Hamilton EM and beyond.

o Wide appeal prime-time programming and movies to reach the Toronto CMA and the rest of Ontario.

o Dominant local news to reach the western half of the Toronto/Hamilton EM.

• Live engaged viewers.

• More than spots and dots. Contact your sales representative about unique advertising opportunities beyond traditional brand sell.

Page 27