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JA Be Entrepreneurial™ Business Plan Challenge

JA Be Entrepreneurial Business Plan Challenge

The Challenge Objective

Imagine that you meet a venture-capitalist who loans start-up funds to teen entrepreneurs. You have been invited to submit a business plan for consideration.

Your objective is to prepare the business plan presentation and two videos—an advertisement and a promotional pitch—to inform and persuade the potential investor. The business must be legal in the United States for persons 18 years of age and under, and must be based on technology, resources, and information currently available.

Slide Text Instructions

For each slide, read the criteria, delete the instructional text, and replace it with the required information.

Remember to save your changes as you go, so that your work will not be lost.

Refer to your PowerPoint Scoring Sheet for additional requirements.

Delete this slide before submission


Add a creative, personalized cover slide here.

Include:

— The name of the business or the product or service.— A logo for the business or the product or service.— A catchphrase or motto for the business or the product

or service. — This slide likely will be visible the longest. Make it visually

appealing to draw interest from the audience.

Cover Slide

Introduction Slide


Introduce your entrepreneurial venture.

– Present the name of your potential business.– Present a brief overview of yourself, your product or service,

target customer, competitive advantages, ethics plan, or any other highlights that will introduce your venture. (Include at least three of these points.)

– This is the first slide the venture capitalist will read. It should be interesting and creative. Put your best foot forward— inspire the reader to want to learn more.

Entrepreneur’s Profile Slide


Promote yourself as a viable entrepreneur.

Funding sponsors aren’t just investing in a business, they are investing in you. They are looking for information that gives them confidence in your ability to succeed as an entrepreneur. Below are examples of information you may include:

– Describe the traits of a successful entrepreneur that you exhibit. – Do you believe that you and your prospective product or service

can make a positive difference for people, communities, or the world?

– Is your product or service related to something you love? Something you are good at? Something with which you have specialized knowledge?

(Review Session One of your program materials for additional ideas.)

Product Slide


Promote your product or service.

This is the heart of your proposal. Investors need to know that you have something to offer the market. Not only should you clearly and thoroughly describe your product or service, but also highlight why it’s a viable venture. Below is an example of information you may include:

– Does it meet a need, solve a problem, or otherwise fill some void in the market? Be specific.

– Include visuals for clarity, if necessary.

(Review Sessions One and Two of your program materials for additional ideas.)

Target Market Slide


Describe your target market.

Investors want to know that there are potential customers who want what you are offering. Describe your target customers and why they are prospects for your product or service. Below are examples of information you may include:

– Is there a specific demographic that would be interested in your venture?

– Is this a new market for your product or service?– Does it meet a unique logical or personal need for the

target market?– Have you done any market research to support your

assumptions? If so, what did you learn?

(Review Session Three of your program materials for additional ideas.)

Competitive Advantages Slide


Explain the competitive advantages of your business.

With so many business ideas out there, investors want to know exactly how you plan to surpass your competitors. Describe at least two specific competitive advantages that your business will offer. Below are examples of information you may include:

– Is your product or service of better quality? Or, is the emphasis on value? Is it going to be delivered faster? Is it brighter, darker, shinier, or more available locally or nationwide? What is it that sets your product or service apart? Have you found an untapped market, better location, or specialized employees?

– If nothing sets your product or service apart from similar offerings, be prepared to specifically defend why you will pursue this venture.

(Review Sessions Four and Five of your program materials for additional ideas.)

Ethics Slide


Address ethical and social responsibility issues.

This is your chance to demonstrate to the potential investor that you have proactively considered your guiding principles, potential pitfalls, and your responsibilities to the various stakeholders affected by your venture. Below are examples of information you may include:

– Have you established any guiding principles that will foster making ethical decisions in your business?

– Are there any potential ethical dilemmas associated with your industry, product, service, market, or other aspect?

– Are there social responsibilities you will commit to for your stakeholders, including suppliers, customers, employees, or shareholders?

(Review Session Six of your program materials for additional ideas.)


Detail the Year One financials and price rationale.

A. Revenue

__________________________ $

__________________________+ $

__________________________+ $

Revenue Subtotal = $

________________________________________________

B. Cost of Goods

__________________________ $

__________________________+ $

__________________________+ $

Cost of Goods Subtotal = $

________________________________________________

Gross Profit (Revenue minus Cost of Goods) = $

C. Operating Expenses

Salary and Personnel $

Office and Equipment + $

Marketing and Sales + $

Administrative + $

Other + $

Start-Up Loan Repayment + $

Operating Expenses Subtotal = $

________________________________________________

Net Profit Before Taxes = $

(Gross Profit minus Operating Expenses)

Financials and Price Slide

Starting price and price rationale:

Additional Business Element Slide


Highlight at least one additional element of your Sample Business Plan.

For example, add a detailed marketing strategy, product distribution plan, human resources strategy, or management issue.

(Review Session Seven of your program materials for additional ideas.)

Challenges Slide


Describe possible challenges or obstacles that you anticipate in your venture.

To show forethought, include an honest assessment of potential issues without overstating problems and driving the investor away. If possible, include strategies for addressing these obstacles.

Final Impression Slide


Leave a positive, final impression on your investor.

Briefly review your strengths as an entrepreneur, your product, market, competitive advantage, and any other highlights that strengthen your appeal to a potential investor. Close with a positive pitch about why you should be selected to receive the venture capital.

Refer to your PowerPoint Scoring Sheet for additional requirements.

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