#poweryourlife case results
TRANSCRIPT
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Davide Nicolucci, Shenzhen August 2015
#POWERYOURLIFE
Instagram Contest for RAVPower - Case results
Instagram.com/RAVPowerAugust 3rd - 15th 2015
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Davide Nicolucci, Shenzhen August 2015
Target audience:
Young, smart, adventure travel lovers, outdoor activists
U.S., CA, U.K., DE, IT, FR, ES, JP.
17 - 28 y.o., earlier age than average RAVPower customer
Active Social Media Users, focus on Instagram
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Davide Nicolucci, Shenzhen August 2015
Creative Execution
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Davide Nicolucci, Shenzhen August 2015
RAVPower needs a new, fresh approach to the target audience
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Davide Nicolucci, Shenzhen August 2015
The slogan of RAVPower is “POWER YOUR LIFE”
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Davide Nicolucci, Shenzhen August 2015
#POWERYOURLIFE is the main concept around the Instagram Contest as well as main hashtag
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Davide Nicolucci, Shenzhen August 2015
Each day, for 13 days, a letter composing the sentence POWERYOURLIFE is published on RAVPower’s profile
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Davide Nicolucci, Shenzhen August 2015
To enter the contest, users must follow some simple rules explained under each letter
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Davide Nicolucci, Shenzhen August 2015
An higher chance to be selected as winner is given to the users who post on their IG profile using the tag #POWERYOURLIFE
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Davide Nicolucci, Shenzhen August 2015
A crucial role has been played by RAVPower intagram cooperators, in order to get the best Coverage on the Media
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Davide Nicolucci, Shenzhen August 2015
GoPro lovers, Outdoor lovers, Travel lovers, Luxury style lovers, Photography lovers…
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Davide Nicolucci, Shenzhen August 2015
During the contest the interaction on RAVPower Social Media profiles went up 400%
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Davide Nicolucci, Shenzhen August 2015
Users from all over the world start talking about RAVPower’s products and spread the voice on Instagram, Facebook and Twitter using the tag
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Davide Nicolucci, Shenzhen August 2015
The winners are chosen on a daily basis, and randomly picked
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Davide Nicolucci, Shenzhen August 2015
This digital campaign has contributed to expand RAVPower’s Brand Awareness between a younger audience
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Davide Nicolucci, Shenzhen August 2015
RAVPower is today the top Instagram profile between all the External Battery Brands
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Davide Nicolucci, Shenzhen August 2015
Final Results
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts 9.195
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
9.195
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
9.195
3.078
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED CONTENT
9.195
3.078
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED CONTENT
9.195
3.078
150.000+
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Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED CONTENT
Total comments on RAVPower BRANDED CONTENT
9.195
3.078
150.000+
![Page 25: #POWERYOURLIFE Case Results](https://reader031.vdocument.in/reader031/viewer/2022030310/58f080c71a28abe9398b4629/html5/thumbnails/25.jpg)
Davide Nicolucci, Shenzhen August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED CONTENT
Total comments on RAVPower BRANDED CONTENT
9.195
3.078
150.000+
5.000+
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Davide Nicolucci, Shenzhen August 2015
Examples
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Davide Nicolucci, Shenzhen August 2015
Examples
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Davide Nicolucci, Shenzhen August 2015
Examples
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Davide Nicolucci, Shenzhen August 2015
Examples
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Davide Nicolucci, Shenzhen August 2015
…..and more
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Davide Nicolucci, Shenzhen August 2015
+ 4.924 Followers on RAVPower’s Profiles
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Davide Nicolucci, Shenzhen August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
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Davide Nicolucci, Shenzhen August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
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Davide Nicolucci, Shenzhen August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag #POWERYOURLIFE
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Davide Nicolucci, Shenzhen August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag #POWERYOURLIFE
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Davide Nicolucci, Shenzhen August 2015
Other Results
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Davide Nicolucci, Shenzhen August 2015
Other Results
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Davide Nicolucci, Shenzhen August 2015
Other Results
+ 1156 Fans
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Davide Nicolucci, Shenzhen August 2015
Other Results
+ 1156 Fans+ 1.300 between likes, shares,
comments
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Davide Nicolucci, Shenzhen August 2015
Other Results
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Davide Nicolucci, Shenzhen August 2015
Other Results
+ 200 followers
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Davide Nicolucci, Shenzhen August 2015
Other Results
+ 200 followers+ 215 between retweets &
mentions
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Davide Nicolucci, Shenzhen August 2015
Other Results
Global Media Coverage
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Davide Nicolucci, Shenzhen August 2015
Other Results
Global Media Coverage
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Davide Nicolucci, Shenzhen August 2015
Other Results
….and even
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Davide Nicolucci, Shenzhen August 2015
Other Results
….and even
Competitors using our hashtag!
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Davide Nicolucci, Shenzhen August 2015
The End