powman is launching a luxury personalised men’s grooming ... · a highly targeted audience 1000...

2
POWMAN is launching a luxury personalised men’s grooming box, filled with products tailored to the man’s needs and including a POWMAN editorial magazine explaining what to do with his new man kit. We want to inspire and speak to the modern man to make him proud of taking care of himself and looking tip top.

Upload: others

Post on 31-May-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: POWMAN is launching a luxury personalised men’s grooming ... · a highly targeted audience 1000 full sized products or luxury travel size samples Product delivery deadline – 15th

POWMAN is launching a luxury personalised men’s grooming box, filled with products tailored to the man’s needs and including a POWMAN editorial magazine explaining what to do with his new man kit. We want to inspire and speak to the modern man to make him proud of taking care of himself and looking tip top.

Page 2: POWMAN is launching a luxury personalised men’s grooming ... · a highly targeted audience 1000 full sized products or luxury travel size samples Product delivery deadline – 15th

Sample your product to a highly targeted audience1000 full sized products or luxury travel size samplesProduct delivery deadline – 15th SeptemberBox is on sale October – December, for Christmas giftingEach sampling run can be comprised of product variants, e.g. 300 for oily skin, 300 for dry skin and 400 for combination skinAny brand that supplies a full size product will receive a full page ad within the Men’s grooming guide booklet within the boxOffers and call to action content can be included in the box to drive ROI

Marketing campaign with cross-brand reachFull print ad running in Marie Claire, InStyle, LOOK, NME, Woman & Home and other specialist men’s titles at Time.inc to promote the boxOnline article on Marie Claire, InStyle, LOOK, NME, Woman & Home and other specialist men’s titles at Time.inc to promote the box8 Facebook posts across Marie Claire, InStyle, LOOK, NME, Woman & Home and other specialist men’s titles at Time inc. to promote the boxSolus newsletter promoting the box to Time inc. DatabaseWeekly mention on editorial newsletters for Marie Claire, InStyle, LOOK, NOW, NME, Woman & Home and other specialist men’s titles at Time inc. to promote the box “This is Powder” editorial newsletter mention each week for a month for the boxPowder article on the site for the boxPowder social post daily for the box and each product in the box