powrpoint2 finl prsntn
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22ndnd AssignmentAssignment
MBA-AIOUMBA-AIOU
Applications of Microsoft PowerPointApplications of Microsoft PowerPoint
in Marketing Organizationin Marketing Organization
Riaz Ahmed508194435
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What is Microsoft PowerPointWhat is Microsoft PowerPoint
PowerPoint is a presentation software package.PowerPoint is a presentation software package.
With PowerPoint, you can easily create slideWith PowerPoint, you can easily create slide
shows. Trainers and other presenters use slideshows. Trainers and other presenters use slide
shows to illustrate their presentationsshows to illustrate their presentations
PowerPoint one of the four major application inPowerPoint one of the four major application in
Ms Office (Ms Word, Ms excel, Ms Access are theMs Office (Ms Word, Ms excel, Ms Access are the
other three) PowerPoint enable us to create aother three) PowerPoint enable us to create a
professional presentation without relaying onprofessional presentation without relaying on
others. Then it lets you to deliver thatothers. Then it lets you to deliver thatpresentation that in a variety of ways you canpresentation that in a variety of ways you can
show the presentation on the computer.show the presentation on the computer.
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Applications Of MicrosoftApplications Of Microsoft
PowerPointPowerPointThe Microsoft Office ButtonThe Microsoft Office Button
The Title BarThe Title Bar
Status Bar, Tabs, View Buttons, and MoreStatus Bar, Tabs, View Buttons, and More
Creating Your First PowerPoint PresentationCreating Your First PowerPoint Presentation
Create a Title SlideCreate a Title Slide
Animations, Transitions Outline Tab, Slides TabAnimations, Transitions Outline Tab, Slides Tab
ThemeTheme
Slide ShowSlide Show
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Practical StudyPractical Study
In Pakistan, the Pakistan Mobile communications Ltd
(Mobilink) started its operations in 1994 and,
until early 2001, had a market share of 40%. In April
2001, OTH took over management control of the
company. As the market leader, Mobilink serves more
than 31.5 million subscribers, representing a
market share of 38.5% (as of March 2008).
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ManagementManagement
President and CEOPresident and CEO
Rashid KhanRashid Khan
Chief Information OfficerChief Information Officer
Tariq RashidTariq Rashid
AddressAddress
Mobilink HouseMobilink House1- A, Kohistan Road, F-8 Markaz, Islamabad,1- A, Kohistan Road, F-8 Markaz, Islamabad,
Pakistan.Telephone+92-51- 2817533 - 40Pakistan.Telephone+92-51- 2817533 - 40
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NETWORKNETWORK
During the last 13 years, Mobilink has setDuring the last 13 years, Mobilink has set
up one of the largest cellular networks inup one of the largest cellular networks in
the country. Currently, we are coveringthe country. Currently, we are covering
more than 10,000+ cities and towns. Thismore than 10,000+ cities and towns. Thishas involved an investment in thehas involved an investment in the
company of more than US$ 1 Billion. Wecompany of more than US$ 1 Billion. We
have 66 Switches and more than 6,300have 66 Switches and more than 6,300
cell sites and the number keeps growing atcell sites and the number keeps growing ata rapid pace. We also have deployeda rapid pace. We also have deployed
around 5,000 km of optical cable.around 5,000 km of optical cable.
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PRODUCTSPRODUCTS
Mobilink IndigoMobilink Indigo
2. Mobilink Jazz2. Mobilink Jazz
3. Mobilink BlackBerry3. Mobilink BlackBerry
4. Mobilink PCO4. Mobilink PCO5. Mobilink WiMAX5. Mobilink WiMAX
6. Mobilink TV6. Mobilink TV
7. Mobilink Game ON7. Mobilink Game ON
8. Jazz Cricket SIM8. Jazz Cricket SIM
9. Conference Bridge9. Conference Bridge
10. PSO Cards10. PSO Cards
11. PIA Reservations11. PIA Reservations12. Stock Watch12. Stock Watch
13. Fax Mail13. Fax Mail
14. Corporate SMS14. Corporate SMS
15. SMS Advertiser15. SMS Advertiser
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Use Of MS PowerPoint In MarketingUse Of MS PowerPoint In Marketing
Organization.Organization.
MOBILINK is the commercial organization and
has marketing staff, So this company marketing
staff mostly used the way of presentation to
client to sell out the product.
Company has provided all branches for the
facility of laptops to go and give presentation to
define the marketing strategy.
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INTRODUCTION TOINTRODUCTION TO
MARKETING MANAGEMENTMARKETING MANAGEMENT
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MARKETING MANAGEMENT:MARKETING MANAGEMENT:
DEFINITIONSDEFINITIONS
1. Marketing is the creation and1. Marketing is the creation and
delivery of a standard of living.delivery of a standard of living.
2. Marketing is a managerial and2. Marketing is a managerial and
societal process by which individualssocietal process by which individuals
and groups obtain what they need andand groups obtain what they need and
want through creating, offering, andwant through creating, offering, and
exchanging products and services ofexchanging products and services of
value with others.value with others.
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A SIMPLE MARKETING SYSTEMA SIMPLE MARKETING SYSTEM
INDUSTRYINDUSTRY(A collection(A collection
of sellers)of sellers)
MARKETMARKET(A collection(A collection
of buyers)of buyers)
COMMUNICATIONCOMMUNICATION
INFORMATIONINFORMATION
GOODS & SERVICESGOODS & SERVICES
MONEYMONEY
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MARKETING CONCEPTSMARKETING CONCEPTS
The Core Concepts of MarketingNeedsNeeds
WantsWants
DemandsDemands
ProductsProducts
ValueValue
CostCost
SatisfactionSatisfaction
ExchangesExchanges
TransactionsTransactions
RelationshipsRelationships
MarketsMarkets
MarketingMarketing
MarketersMarketers
11
22
33
44
55
66
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CUSTOMERCUSTOMER
RELATIONSHIPSRELATIONSHIPS
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THE NATURE OF HIGHTHE NATURE OF HIGH
PERFORMANCE BUSINESSESPERFORMANCE BUSINESSES
STAKEHOLDERSSTAKEHOLDERS
PROCESSESPROCESSES
RESOURCESRESOURCES ORGANIZATIONORGANIZATION
Set strategiesSet strategies
to satisfy keyto satisfy key
stakeholders stakeholders
by improvingby improving
critical businesscritical business
processes processes
and aligningand aligning
resources andresources and
organization.organization.
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THE STRATEGIC PLANNING, IMPLEMENTATION &THE STRATEGIC PLANNING, IMPLEMENTATION &
CONTROL PROCESSESCONTROL PROCESSES
PLANNINGPLANNING IMPLEMENTINGIMPLEMENTING CONTROLLINGCONTROLLING
CorporateCorporate
PlanningPlanning
DivisionDivision
PlanningPlanning
BusinessBusiness
PlanningPlanning
ProductProduct
PlanningPlanning
OrganizingOrganizing
ImplementingImplementing
MeasuringMeasuring
ResultsResults
DiagnosingDiagnosing
ResultsResults
TakingTakingCorrectiveCorrective
ActionAction
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Merits
To show you supporting material in a way people can seeTemplates are built in for different appearancesCan add notes pages
Takes quite a bit of time to create a complete presentationCan easily add media and recordingsTo make you less nervous since they will be looking at thePowerPoint presentation not youTo help you sell you idea
More exciting than a simple word document or hand writtenpresentation
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Demerits
File size can not become large on medium to largeFile size can not become large on medium to large
presentationspresentations
Ms PowerPoint Time Consuming.Ms PowerPoint Time Consuming.
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ConclusionConclusionIn conclusion, PowerPoint is a great tool whichIn conclusion, PowerPoint is a great tool whichhelps you deliver information. PowerPoint canhelps you deliver information. PowerPoint canhelp you develop, organize and presenthelp you develop, organize and presentinformation. Once the data is assembled, you caninformation. Once the data is assembled, you canreorganize slides by simply clicking and draggingreorganize slides by simply clicking and dragging
them to a new position. As we have learned,them to a new position. As we have learned,PowerPoint is not only good for live presentations,PowerPoint is not only good for live presentations,but it also is useful for developing and deliveringbut it also is useful for developing and deliveringpresentations through e-mail, the web and evenpresentations through e-mail, the web and eventhe printed page.the printed page.
PowerPoint is also a great platform for presentingPowerPoint is also a great platform for presentingpictures and charts which plays into the oldpictures and charts which plays into the oldadage that a picture is worth a thousand words.adage that a picture is worth a thousand words.
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Thanks All of You.