powrpoint2 finl prsntn

Upload: bakainy

Post on 30-May-2018

237 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    1/19

    22ndnd AssignmentAssignment

    MBA-AIOUMBA-AIOU

    Applications of Microsoft PowerPointApplications of Microsoft PowerPoint

    in Marketing Organizationin Marketing Organization

    Riaz Ahmed508194435

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    2/19

    What is Microsoft PowerPointWhat is Microsoft PowerPoint

    PowerPoint is a presentation software package.PowerPoint is a presentation software package.

    With PowerPoint, you can easily create slideWith PowerPoint, you can easily create slide

    shows. Trainers and other presenters use slideshows. Trainers and other presenters use slide

    shows to illustrate their presentationsshows to illustrate their presentations

    PowerPoint one of the four major application inPowerPoint one of the four major application in

    Ms Office (Ms Word, Ms excel, Ms Access are theMs Office (Ms Word, Ms excel, Ms Access are the

    other three) PowerPoint enable us to create aother three) PowerPoint enable us to create a

    professional presentation without relaying onprofessional presentation without relaying on

    others. Then it lets you to deliver thatothers. Then it lets you to deliver thatpresentation that in a variety of ways you canpresentation that in a variety of ways you can

    show the presentation on the computer.show the presentation on the computer.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    3/19

    Applications Of MicrosoftApplications Of Microsoft

    PowerPointPowerPointThe Microsoft Office ButtonThe Microsoft Office Button

    The Title BarThe Title Bar

    Status Bar, Tabs, View Buttons, and MoreStatus Bar, Tabs, View Buttons, and More

    Creating Your First PowerPoint PresentationCreating Your First PowerPoint Presentation

    Create a Title SlideCreate a Title Slide

    Animations, Transitions Outline Tab, Slides TabAnimations, Transitions Outline Tab, Slides Tab

    ThemeTheme

    Slide ShowSlide Show

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    4/19

    Practical StudyPractical Study

    In Pakistan, the Pakistan Mobile communications Ltd

    (Mobilink) started its operations in 1994 and,

    until early 2001, had a market share of 40%. In April

    2001, OTH took over management control of the

    company. As the market leader, Mobilink serves more

    than 31.5 million subscribers, representing a

    market share of 38.5% (as of March 2008).

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    5/19

    ManagementManagement

    President and CEOPresident and CEO

    Rashid KhanRashid Khan

    Chief Information OfficerChief Information Officer

    Tariq RashidTariq Rashid

    AddressAddress

    Mobilink HouseMobilink House1- A, Kohistan Road, F-8 Markaz, Islamabad,1- A, Kohistan Road, F-8 Markaz, Islamabad,

    Pakistan.Telephone+92-51- 2817533 - 40Pakistan.Telephone+92-51- 2817533 - 40

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    6/19

    NETWORKNETWORK

    During the last 13 years, Mobilink has setDuring the last 13 years, Mobilink has set

    up one of the largest cellular networks inup one of the largest cellular networks in

    the country. Currently, we are coveringthe country. Currently, we are covering

    more than 10,000+ cities and towns. Thismore than 10,000+ cities and towns. Thishas involved an investment in thehas involved an investment in the

    company of more than US$ 1 Billion. Wecompany of more than US$ 1 Billion. We

    have 66 Switches and more than 6,300have 66 Switches and more than 6,300

    cell sites and the number keeps growing atcell sites and the number keeps growing ata rapid pace. We also have deployeda rapid pace. We also have deployed

    around 5,000 km of optical cable.around 5,000 km of optical cable.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    7/19

    PRODUCTSPRODUCTS

    Mobilink IndigoMobilink Indigo

    2. Mobilink Jazz2. Mobilink Jazz

    3. Mobilink BlackBerry3. Mobilink BlackBerry

    4. Mobilink PCO4. Mobilink PCO5. Mobilink WiMAX5. Mobilink WiMAX

    6. Mobilink TV6. Mobilink TV

    7. Mobilink Game ON7. Mobilink Game ON

    8. Jazz Cricket SIM8. Jazz Cricket SIM

    9. Conference Bridge9. Conference Bridge

    10. PSO Cards10. PSO Cards

    11. PIA Reservations11. PIA Reservations12. Stock Watch12. Stock Watch

    13. Fax Mail13. Fax Mail

    14. Corporate SMS14. Corporate SMS

    15. SMS Advertiser15. SMS Advertiser

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    8/19

    Use Of MS PowerPoint In MarketingUse Of MS PowerPoint In Marketing

    Organization.Organization.

    MOBILINK is the commercial organization and

    has marketing staff, So this company marketing

    staff mostly used the way of presentation to

    client to sell out the product.

    Company has provided all branches for the

    facility of laptops to go and give presentation to

    define the marketing strategy.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    9/19

    INTRODUCTION TOINTRODUCTION TO

    MARKETING MANAGEMENTMARKETING MANAGEMENT

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    10/19

    MARKETING MANAGEMENT:MARKETING MANAGEMENT:

    DEFINITIONSDEFINITIONS

    1. Marketing is the creation and1. Marketing is the creation and

    delivery of a standard of living.delivery of a standard of living.

    2. Marketing is a managerial and2. Marketing is a managerial and

    societal process by which individualssocietal process by which individuals

    and groups obtain what they need andand groups obtain what they need and

    want through creating, offering, andwant through creating, offering, and

    exchanging products and services ofexchanging products and services of

    value with others.value with others.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    11/19

    A SIMPLE MARKETING SYSTEMA SIMPLE MARKETING SYSTEM

    INDUSTRYINDUSTRY(A collection(A collection

    of sellers)of sellers)

    MARKETMARKET(A collection(A collection

    of buyers)of buyers)

    COMMUNICATIONCOMMUNICATION

    INFORMATIONINFORMATION

    GOODS & SERVICESGOODS & SERVICES

    MONEYMONEY

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    12/19

    MARKETING CONCEPTSMARKETING CONCEPTS

    The Core Concepts of MarketingNeedsNeeds

    WantsWants

    DemandsDemands

    ProductsProducts

    ValueValue

    CostCost

    SatisfactionSatisfaction

    ExchangesExchanges

    TransactionsTransactions

    RelationshipsRelationships

    MarketsMarkets

    MarketingMarketing

    MarketersMarketers

    11

    22

    33

    44

    55

    66

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    13/19

    CUSTOMERCUSTOMER

    RELATIONSHIPSRELATIONSHIPS

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    14/19

    THE NATURE OF HIGHTHE NATURE OF HIGH

    PERFORMANCE BUSINESSESPERFORMANCE BUSINESSES

    STAKEHOLDERSSTAKEHOLDERS

    PROCESSESPROCESSES

    RESOURCESRESOURCES ORGANIZATIONORGANIZATION

    Set strategiesSet strategies

    to satisfy keyto satisfy key

    stakeholders stakeholders

    by improvingby improving

    critical businesscritical business

    processes processes

    and aligningand aligning

    resources andresources and

    organization.organization.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    15/19

    THE STRATEGIC PLANNING, IMPLEMENTATION &THE STRATEGIC PLANNING, IMPLEMENTATION &

    CONTROL PROCESSESCONTROL PROCESSES

    PLANNINGPLANNING IMPLEMENTINGIMPLEMENTING CONTROLLINGCONTROLLING

    CorporateCorporate

    PlanningPlanning

    DivisionDivision

    PlanningPlanning

    BusinessBusiness

    PlanningPlanning

    ProductProduct

    PlanningPlanning

    OrganizingOrganizing

    ImplementingImplementing

    MeasuringMeasuring

    ResultsResults

    DiagnosingDiagnosing

    ResultsResults

    TakingTakingCorrectiveCorrective

    ActionAction

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    16/19

    Merits

    To show you supporting material in a way people can seeTemplates are built in for different appearancesCan add notes pages

    Takes quite a bit of time to create a complete presentationCan easily add media and recordingsTo make you less nervous since they will be looking at thePowerPoint presentation not youTo help you sell you idea

    More exciting than a simple word document or hand writtenpresentation

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    17/19

    Demerits

    File size can not become large on medium to largeFile size can not become large on medium to large

    presentationspresentations

    Ms PowerPoint Time Consuming.Ms PowerPoint Time Consuming.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    18/19

    ConclusionConclusionIn conclusion, PowerPoint is a great tool whichIn conclusion, PowerPoint is a great tool whichhelps you deliver information. PowerPoint canhelps you deliver information. PowerPoint canhelp you develop, organize and presenthelp you develop, organize and presentinformation. Once the data is assembled, you caninformation. Once the data is assembled, you canreorganize slides by simply clicking and draggingreorganize slides by simply clicking and dragging

    them to a new position. As we have learned,them to a new position. As we have learned,PowerPoint is not only good for live presentations,PowerPoint is not only good for live presentations,but it also is useful for developing and deliveringbut it also is useful for developing and deliveringpresentations through e-mail, the web and evenpresentations through e-mail, the web and eventhe printed page.the printed page.

    PowerPoint is also a great platform for presentingPowerPoint is also a great platform for presentingpictures and charts which plays into the oldpictures and charts which plays into the oldadage that a picture is worth a thousand words.adage that a picture is worth a thousand words.

  • 8/14/2019 POWRPOINT2 Finl Prsntn

    19/19

    Thanks All of You.