MARKETING PLANBY: MIKE HARSHBARGER, HANNAH DARDIS, AND JESSE VIELBIG

HISTORY, NATURE OF BUSINESS

▪ Kwik Trip got its start in 1965

▪ 2000 Don Zeitlow and family bought out Kwik Trip to become owners.

▪ Kwik Trip operates under several names

▪ Kwik Trip

▪ Kwik Star

▪ Hearty Platter

▪ Tabaco Outlet Plus

▪ Retail and Foodservice Industry

▪ Hot Spot, Rollergrill, Fresh Case

▪ Grocery, Automotive, health and beauty

BUSINESS OVERVIEWPRODUCT, DISTRIBUTION, VISION, AND CURRENT CUSTOMERS

OVERVIEW OF KWIK TRIP

▪ Distribution

▪ Kwik Trip operates its own transportation department called Convenience Trucking

▪ Distributes to 400+ stores daily within 250 miles

▪ Operates own production and warehouses for distributing

▪ Vision

▪ Respect

▪ High quality and low price

▪ Current Customers

▪ Local people from within community

▪ Travelers and Drivers

▪ Snackers

CURRENT CUSTOMERS- SEGMENTS

BUSINESS MISSION STATEMENT

To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers with the utmost respect they deserve, and to have a successful workplace. We strive to be better than the best in everything we do. We will provide low cost items to our guests and make sure our products are stocked and fresh. We will provide efficiency and convenience to each person’s stop into our stores.

SWOTANALYSIS Who and what is the competition?

MARKETING OBJECTIVES • One primary goal

• Open and operate new distribution and production center

• Two secondary goals• Open 100 Stores after distribution center is built• 15% of stores with Drive Thru

• How will we measure these outcomes• Surveys, and yearly statements and totals

• Goals in 5 years?• Open 200 new stores in new area

TARGET MARKETS

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Drivers

Product-

$Price$-Fuel varies with supply & demand also by region

Place-Easily Accessible locations

TARGET MARKET: DRIVERS

Promotion- “Pennies for J.A.F.” “Pennies for Parks”

Interstate billboards & Radio Ads, T.V. commercials

TARGET MARKET: SNACKERS

$Price$-Competitive based on other like products in the area

-sales on slow moving items-sales on items with short shelf life

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TARGET MARKET: SNACKERS

TARGET MARKET: SNACKERS

TARGET MARKET: COMMUNITIES

TARGET MARKET: COMMUNITIES

LOCAL COMMUNITIES

Place-Neighborhood ‘hubs’

RADIO ADS / BILLBOARDS WITHIN CITIES / PARADES Promotions

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