Exhibition, Audience Consumption, Cross Media Convergence

Audience Consumption

• Exhibition is when the film is shown (or exchanged) with the audience.

• Make a quick list of all the ways you can consume film.

Audience Consumption

• Cinema • iMax cinema• Downloading– PC– Smart phone– Hard drive of games console

• Streaming– To PC/phone/console

Consuming at the Cinema

• Multiplex cinema– Virgin– UCI

• Favour Hollywood films with tent pole audiences, marketing is larger>guaranteed audience/profit

• 9/10 films featured are Hollywood

• Independent cinema/Art house cinemas• Promote diversity in cinemas.• Show films that do not have large budgets, as well as rare films

or films that have a small target audience (specialist films).

Referring to exam topics

• Account for how ownership and funding affects exhibition of your film.

• Account for how exhibition will target certain audiences.

Technology in Exhibition

• Technology has changed the way audiences consume film.

• What are these technologies?– iMax– 3D

iMax

• www.imax.com• 400imax cinemas operating in 44 countries.• Have the capacity to record and display images of

greater size and resolution that most conventional film systems.

• 22m x 16.1m – much larger than usual cinemas.• 3D• Benefits to consumer? – Cinematic experience

3D

• 3D cinema

• Changed cinematic experience in 2009– Avatar– Alice in Wonderland

• What are the benefits to the institution? To the audience?

• Write a paragraph outlining the changes in cinema exhibition in recent years.

Audience Consumption

• Technology is also changing the wider patterns of audience consumption.

• Downloading– PC– Smart phone– Hard drive of games console

• Streaming– To PC/phone/console

• Piracy

Cross Media Convergence

• These changing patterns of consumption are the result of:

• Technological Convergence

Two or more media technologies combining to benefit institutions or audiences. E.g. Film and internet medias.

Downloading film –cross media convergence

• Changing the way we consume film– How we pay for films– Legal issues

How many different hardwares are there to store film on?

Benefits? On demand access. Miniaturisation. Portability.

Streaming – cross media convergence

• Films that have been in TV– iplayer– itvplayer– Ch4 – film4Etc

Benefit: On demand access/portability/miniaturisation

Task

• In groups (or for IS) work through the film process and make clear concise revision notes on where cross media convergence now features due to the increase of digital technology.

• Production • Post-production• Marketing• Distribution• Exhibition

I.S

• Read about iMax cinemas using the link on slide 7

• Complete the notes on cross media convergence in the film process.