The Production Process

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal

Integration.You COULD analyse how The Walt Disney Company has

used this strategy.

Objectives

• You MUST understand the production process in film

• You SHOULD be able to comment on Horizontal Integration.

• You COULD analyse how The Walt Disney Company has used this strategy.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• http://www.youtube.com/watch?v+wdr-ygKW6-8

• A simple film with a VO describing the production process.– Pre-production: developing, scripting &

storyboarding, casting.– Production: Filming, recording sound, lighting,

‘daylies’– Post-production: Special effects, sound effects and

editing.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Films are all produced following these lines but film companies differ dramatically.

• Hollywood conglomerates.• Independent Film Companies.

• All Film Producers want and need to make a profit – earning more in box office sales than the film took to make.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Hollywood Conglomerates.

• We are using The Walt Disney Company as our case study.

• What do you know about it?

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Largest media and Entertainment Corporation in the world.

• Founded in 1923 by the 2 Disney brothers.• It’s one of the biggest Hollywood studios, it

has 11 theme parks and several TV networks. • They have 4 basic divisions: Movies,

television, Parks/Resorts, Consumer Products.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• What kind of films does Disney make?• Who is their core target audience?

Are you sure?Have they ever broken out of this?

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Disney started out as an animation Studio with a target audience of children and families.

• This remains their core target audience.

• But they have diversified and developed their company

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Fill in the central circle in your business outline.

• The Core product• The Core Target Audience

Disney Film & Animation

The Walt Disney Company.

Core Product: 2D animation.

Core target audience: Families and children

e.g. Snow White

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You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Horizontal Integration.• A company develops into other areas of one

industry, meaning they can benefit from other markets. This can be done by developing a company in that area of production (like producing films) by buying out/taking over another company in the same stage of production.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• For example:• Disney’s core product was 2D animation but

they horizontally integrated in to live action films. The developed a branch of the Disney Company to reach new audiences and therefore control more of the film industry = make more profit.

You MUST understand the production process in filmYou SHOULD be able to comment on Horizontal Integration.

You COULD analyse how The Walt Disney Company has used this strategy.

• Using the Walt Disney Handout, make a neat business web diagram of Disney’s main film and animation companies. Include:

• The name of each• The product they make• The target audience of each production

company.• Complete for I.S

What did you achieve?

• You MUST understand the production process in film

• You SHOULD be able to comment on Horizontal Integration.

• You COULD analyse how The Walt Disney Company has used this strategy.