ppc beyond search
DESCRIPTION
SES - San Francisco, August 13-17, 2012TRANSCRIPT
San Francisco| August 13–17
PPC Beyond Search
Dax HammanChangoChief Revenue Officer
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
The future at SES Chicago 2011…
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
First questions from search marketers
Speaker Logo Here
San Francisco | August 13–17, 2012 | #sessf
First questions from search marketers
Speaker Logo Here
San Francisco | August 13–17, 2012 | #sessf
@daxhamman / @chango
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
Audience buying
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
= SEM!@daxhamman
San Francisco | August 13–17, 2012 | #sessf
Media (where)Data (who)
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
What do I buy?
Speaker Logo Here
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
Customize to location Customize to product
Customize with actual search term used
Use form fields
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
80 / 20@daxhamman
San Francisco | August 13–17, 2012 | #sessf
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
The PSA report
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
SEM
Display
Order ID
Order ID
1. T
rack
2. M
easu
re SEM = $4,000Display = $5,000SEM and display = $1,000Overlap = $1k / $10k = 10%
@daxhamman
San Francisco | August 13–17, 2012 | #sessf
San Francisco | August 13–17, 2012 | #sessf
“Thank you!”
Find us:Chango / @changoDaxthink.comDax Hamman / @daxhamman
View-Through Attribution Exposed:
What last click isn’t telling you
Chango.com/resources