PPC Campaigns Management

Tips for Setting up a Successful PPC Campaign for Technical

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Targeted Keywords Research

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.

There are quite a few great, thorough keyword research guides on the internet .In general, they tell you to follow this process:•Create a seed list of starting terms

•Expand your list using keyword research tools•Refine your list with competitive research

Perfect Ad CopyWriting ad copy for PPC can be a tough feat. The good news is, you don’t have to be a super-creative copywriter to whip up competitive ad text. In fact, following a pragmatic approach can be advantageous.•Do Some Competitive Research•Identify Your Differentiating Characteristic•Write a Killer CTA•Enable Ad Extensions•Check Your Ad Metrics

Negative Keywords ManagementHaving an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. •Distinguish between Campaign and Ad Group level negatives•Use negatives to funnel your users to the right places•Don’t add too many at once!•Use Negative Keyword Lists to save time• Know the difference between irrelevant and poor at converting• Check on your existing negatives at time intervals

Quality Landing Pages

Roughly 80% of paid search traffic is sent to one of the following page types:The company homepage (most common)•A sign-up or registration page•A shopping cart page•A product detail pageIf you fall into this category then your highest converting call to action is likely to be the back button on your browser – which means you are wasting money.