USING PAY-PER-CLICK MARKETING

PROFITABLYJeff Coleman

Internet Marketing Geek

Measuring Campaign Success Know your visitor value

Conversion rate x profit per customer Track your conversions Regular reports

Google AdWords Reporting Think about what matters most to your

business Generate regular reports - email Know your normal variations Act on your new knowledge

Google AdWords Reporting

Keeping PPC Profitable

Target exact & phrase match Add negative keywords Peel & stick Lower positions Use your ad to screen searchers

Analytics

Provides insights into site visitors Not just for PPC Google offers free package Most can be tied to Google Adwords

Valuable Resources

Join a mailing list or two perrymarshall.com

The Definitive Guide to Google Adwords glennlivingston.com askhowie.com

Next steps

Take the quiz Take the final exam Try a campaign Read a book or e-book Keep learning, testing and improving

Thank You

Feedback is appreciatedFirst online course

Feel free to email me questionsYou get questions answeredI learn what to cover or focus on more