ppc's biggest success factors
DESCRIPTION
Timothy SewardTRANSCRIPT
PPC’s Biggest Success Factor (where the money is really made)
PPC’s Biggest Success Factor (where the money is really made)
Presented by:
Timothy SewardFounder/CEO
ROI Revolution
PPC’s Biggest Success Factor (where the money is really made)
The Big Picture
PPC Marketing
SEO/Organic Traffic
Mail Order Catalog
Word of Mouth
TV Commercials
Walk-in Traffic
Your Business
Overview
PPC’s Biggest Success Factor (where the money is really made)
3 Main PPC Success Drivers
Landing Page Optimization
Value Optimization
PPC Campaign
Optimization
Overview
PPC’s Biggest Success Factor (where the money is really made)
Value Optimization
• Right Product• Right Offer• Right Price• Right Company
Overview
Question: Do I want to buy this product from this company?
PPC’s Biggest Success Factor (where the money is really made)
Default Value Model
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
Simple Price Changes
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
How Price Affects Bottom Line
$80
$85
$90
$95
$100
$105
Product Cost Profit
Ways to Optimize Value
+1%+11%
Price Increase Profit Increase
=
PPC’s Biggest Success Factor (where the money is really made)
Creative Pricing
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
Providing More Value
Ways to Optimize Value
Perceived
Benefits
Emotional
Association
Perceived Price Valu
e
PPC’s Biggest Success Factor (where the money is really made)
Selling Additional Products
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
Example: Versioning
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
Continuity / Recurring Revenue
Ways to Optimize Value
PPC’s Biggest Success Factor (where the money is really made)
Decommoditize
Ways to Optimize Value
• Avoid Price Wars• More Loyal Customers• Product Stands Out Among
Competition
PPC’s Biggest Success Factor (where the money is really made)
Back to the Big Picture
Landing Page Optimization
Value Optimization
PPC Campaign Optimization
Benefits of Value Optimization
Website OfferAds
PPC’s Biggest Success Factor (where the money is really made)
Value Optimization & PPC
• Highest Lifetime Customer Value WINS
• Higher Ad Positions• More Opportunities and
New Advertising Channels• Affects All Traffic Channels
Benefits of Value Optimization
PPC’s Biggest Success Factor (where the money is really made)
Ways to Optimize Value
Example: Mixing Strategies
PPC’s Biggest Success Factor (where the money is really made)
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PPC’s Biggest Success Factor (where the money is really made)
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