ppearance review board - orlando · case number arb2015-00055 420 east master sign plan the...

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A P P E A R A N C E R E V I E W B O A R D

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Project Description The subject site is bounded on the north by E. Church St., Lake St. to the west, Mari-posa St. to the south, and Osceola St. to the east. The Applicant is requesting a Ma-jor Certificate of Appearance Approval for a Master Sign Plan including building identifi-cation and retail tenant signage.

Outstanding Issues This project was approved in Septem-

ber 2013 as part of an amendment to the OLTII PD [ZON2013-00014]

The Applicant received a Major Certifi-cate of Appearance Approval for the multifamily mid-rise with integrated parking garage and retail develop-ment in December of 2013 [ARB2013-00050

Public Notice A poster has been posted on this property. As of September 11, 2015, staff has re-ceived no inquiries from the public regard-ing this request.

S E P T . 1 7 , 2 0 1 5

Case Number

ARB2015-00055

Applicant

Michael Mulhall, Jefferson Apartment Group

Property Location

420 E. Church Street

Requested Action

The Applicant is requesting a Major Certificate of Appear-ance Approval for the 420 East Master Sign Plan includ-ing building identification and retail tenant signage.

Recommendation

Approval of request, subject to the conditions listed on page 3 of this report.

Project Planner

Doug Metzger, AICP, LMT

Updated: September 11, 2012

A G E N DA I T E M 1 – 420 E . C H U R C H S T R E E T 4 2 0 E A S T M A S T E R S I G N P L A N

P RO J E C T O V E RV I E W

Case Number ARB2015-00055 420 East Master S ign Plan

The approximately 1.86 acre subject site is bound on the north by E. Church Street, on the east by S. Osceola Avenue, on the south by Mari-posa Street, and on the west by Lake Avenue. 420 East received a Major Certificate of Appearance Approval for a 9-story, 299 unit multi-family building with 12,439 sq. ft. of ground level retail, 8 ground floor live/work units and an integrated, 491 space, 4-story parking garage. As a condition of ARB approval for the entire project the applicant was required to return to the ARB for approval of a Master Sign Plan. The Master Sign Plan is intended to be used as a guide for retail signage and building identification standards for tenants of 420 East. Speci-fications in the document describe how retailers are permitted to display their corporate identity and supporting graphic information at store-front locations along E. Church Street and Lake Avenue. The criteria of the Master Sign Plan addresses primary identity, secondary identity, door identity, business information and promotional graphics. Retail tenants are required to submit their proposed interpretation of the signage standards to the Landlord for final approval prior to submit-tal of any signage or graphics for permits. After receiving approval of the retail tenants submitted signage and graphics designs from the Landlord, retail tenants are responsible for obtaining their own approval and all necessary permits from the City of Orlando. The Landlord retains final approval rights in cases where the City or other applicable governing body require any adjustments to the original submitted design received by the Landlord. All signage will be required to receive an ARB Minor Certificate of Appearance Approval prior to obtaining sign permits. Based on Sec. 64.201 of the City’s Land Development Code the maximum amount of signage allowed for the 420 East retail and residential development is : Lake Ave. 174 l.f. x 2 s.f. = 348 s.f. E. Church St. 392 l.f. x 1 s.f. = 392 s.f. Osceola Ave.. 174 l.f. x 1 s.f. = 174 s.f. Mariposa St. 392 l.f. x 1 s.f. = 392 s.f. Total Allowable Sign Area 1,306 s.f. Based on the Master Sign Plan 420 East signage has been allocated as follows: Marquee Project ID signs [4 @ 117.5 s.f.] = 470 s.f. Retail Tenant Signs [16 @ 5 s.f.] = 80 s.f. Retail Tenant Window signs [16 @ 6 s.f.] = 96 s.f. Parking Garage Entry signs [2 @ 10 s.f.] = 20 s.f. Total Sign Allocation 666 s.f.


Staff recommends APPROVAL of the 420 East Retail & Residential Master Sign Plan with the following conditions: 1. At no time shall the total sign area assigned exceed the maximum allowable 1,306 s.f. for all of the combined retail and residential

signage. 2. It will be the responsibility of the tenant or sign applicant to include with every sign permit package a Management Control Letter signed

by the property management company or landlord that includes a spreadsheet of all signs and their sizes as assigned by the landlord and permitted by the City for the entire property. The Management Control Letter will also include a statement authorizing a certain amount of sign area to the tenant and/or applicant.

3. All primary identity, secondary identity, door identity, business information sign locations and sizes are approved as submitted in this

application. 4. Prior to application for a sign permit [BLD permit], the tenant/applicant will be required to apply for and receive an Appearance Review

Board [ARB] Minor Certificate of Appearance Approval [CofAA]. Four copies of the CofAA will need to be submitted with the sign permit package.

5. Page P2

i. Delete the second paragraph. This project site is outside the Downtown Special Sign District. ii. Revise the total allowable sign area table to match the 1,306 s.f. above; include the signage areas per street. iii. Add the total sign allocation table above including the sign types and total sign area for each sign type to page P2 of the MSP iv. Under Approval Process, revise “me” to “be” at the end of the first line of the second paragraph; also add the following ARB contact

information and phone number to the end of the Approval Process section: Downtown Appearance Review Board Attention: ARB Recording Secretary Orlando City Hall. 6th Floor 400 S. Orange Avenue Orlando, FL 32802 407.246.2558

6. Delete page P8 from the document since it is not applicable to the Master Sign Plan. 7. Master Sign Plan Inventory Spreadsheet—include a spreadsheet in the Master Sign Plan that includes an inventory of all

proposed signage including building identification signs, parking signs, tenant space number, and initial signage alloca-tion for each tenant space [tenant sign + window graphics]. The spreadsheet shall be attached to each Management Con-trol Letter, ARB Minor Review Application and sign permit application. The spread shall be updated and amended from time to time as needed to document actual signage authorized by the landlord.

8. Window Graphics—Per Sec. 62.505. Street-Level Commercial Use (b) (4) At least 30% of the area of the street-level facade

(as calculated from grade to ten feet above grade) must be comprised of transparent materials between three feet and seven feet above grade. Other than the front door, any window graphics on the outside or inside of the window should not be located between 3-feet and 7-feet and may not be larger than 25% of the total window area.

9. Blade Signs — In order to increase pedestrian awareness of the retail identity projecting blade signs shall be permitted as

part of the Master Sign Plan. Blade signs shall project no more than 48 inches from the building façade, shall not exceed 10 s.f. in size, shall maintain a minimum height of 9-feet above finished grade to the bottom of the sign and shall not be permitted within 25-feet of another blade sign.

10. Cabinet Signs — Cabinet signs with translucent faces are prohibited, but cabinet signs with an opaque sign face and push

–thru translucent lettering and graphics are permitted. 11. Master Sign Plan Amendments—Any future amendments to the 420 East Master Sign Plan will require an ARB review and

issuance of a Minor certificate of Appearance Approval for the changes. 12. ARB Approval—ARB approval does not grant permission to construct or install any signage. All required sign permits shall

be obtained prior to installation of any sign on the property. 13. Final Master Sign Plan—Upon ARB approval, the Master Sign Plan document shall be revised to meet the conditions of

approval above. Two copies of the Master Sign Plan and one digital version of the Master Sign Plan shall be submitted to the ARB Coordinator for inclusion in the property’s case file.

ARB C O N D I T I O N S O F A P P ROVA L


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ppearance review board - orlando · case number arb2015-00055 420 east master sign plan the...

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