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TRANSCRIPT
Proposal BNNMarjolijne Storm
BNN
• Dutch Broadcast Organisation• Founded in 1998• Radio and television programs, websites
• Values: surprising, tough, humor, different• Hyves, Twitter
Proposal
• Management Summary
• Research Question
• Literaure Review
• Empirical Research
• Financial Proposal
• Questions
Management Summary
BNN Research Question
How can BNN use social media to enrich their television programs in the future?
Literature Overview
Literature Review
Literature Review
Literature Review
Literature Review
Literature Review
Literature Review
Literature Review
Empirical Research
Empirical Proposal
Financial Research
Financial Proposal
Questions?